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Shweta m1
- 1. INTEGRATED INNOVATION Shweta GAMBHIR ARORA Lead – Commerce & Payments, Innovation
- 2. June 1999 October 2011
- 3. Reprogrammable firmware Future audio formats Software extensions
- 4. 1000 songs Fit in ‘YOUR’ pocket Just plug your iPod into your Mac
- 8. What? How? Why? Reprogrammable firmware Software extensionsREAL TIME RECORDING FROM ANY FM STATIONS
- 9. #1 WHY? 1000 songs GIVES YOU WINGS Sharing UNLIMITED CONTENT
- 10. Innovation in a box 30% Rule
- 11. THE POWER OF
- 12. INSPIRE #2
- 13. Tune in, Hook up!
- 16. oPEN #3
- 18. INNOVATIONIN NOVATION INTEGRATED Starting with why? Inculcating & including Replacing old with new
Notas do Editor
- Support MP3 Skip – free playback Real time recording of any FM station Covert CD selection into mp3 files
- Source – Creative Nomad vs. iPod: A Case Study
- not only sports-based facets but also art shows, breakdancing and video game events, Krating Daeng, marketed towards factory workers and truckers trying to get through long shifts. The original mix was made with the same combination of taurine and caffeine but is actually sweeter than our modern version. Austrian entrepreneur Dietrich Mateschitz discovered that Krating Daeng cured him of his jet lag on a business trip to Thailand. He liked it so much he eventually tracked down creator, Chaleo Yoovidhya, and the two went into business together. Mateschitz rebranded it as Red Bull, made the drink berry flavored, and brought it to European markets in 1987.
- Clayton Christensen has repeatedly reminded us, disruptive innovation is when a new entrant targets overlooked segments with a new offering (and often a new business model) that is more affordable, convenient or simpler than the existing offering. The new offering doesn’t match existing offerings on traditional performance criteria, but the ignored customers don’t care; they prefer the affordability and accessibility of the new offering. The new entrant gets a foothold and over time takes more and more of the existing market, eventually displacing the incumbent. While Netflix’s model clearly had some compelling aspects, it also had some obvious disadvantages. Without retail locations, it was hard for people to find it. Moreover, because its customers received their videos by mail, the service was somewhat slow and cumbersome. People couldn’t just pick up a movie for the night on their way home. Still, customers loved the service and told their friends. Some were reluctant at first, they actually liked being able to browse movies at the store and pick one up at a moments notice, but others jumped right in. And as more of their friends raved about Netflix, the laggards tried it too, fell in love with it and convinced people they knew to give it a shot.
- Netflix proved to be a very disruptive innovation, because Blockbuster would have to alter its business model—and damage its profitability—in order to compete with the startup. Despite being a small, niche service at the time, it had the potential to upend Blockbuster’s well oiled machine.
- Every person knows What they do – job title, function, product or services you offer Some people know How to do it – the actions that set them apart Few people know Why they do it – the purpose, cause or belief that inspire them
- Netflix proved to be a very disruptive innovation, because Blockbuster would have to alter its business model—and damage its profitability—in order to compete with the startup. Despite being a small, niche service at the time, it had the potential to upend Blockbuster’s well oiled machine.
- https://leanstartup.co/heres-how-5-companies-create-remarkably-innovative-cultures/ Adobe: We cannot pay people to innovate. We innovate because we care or we are pissed off with the way things are. Aligning this passion with the purpose of the company 2. Ideate: aligning ideas with company strategy, capturing them in a notebook 3. Score card against company values and customer value – feedback from peers and discussion around it 4. Validate the problem through qualitative and quantitative testing 5. Relook at the hypothesis and refine it 6. One critical balance at 3M is between present AND future concerns. Quarterly results are important but should not be the sole focus; staying relevant is also important but cannot come at the cost of current performance. 3M has several mechanisms to sustain this “and thinking.” Employing the Thirty Percent Rule, 30% of each division’s revenues must come from products introduced in the last four years. This is trackedrigorously, and employee bonuses are based on successful achievement of this goal.
- The Power of Beta testing The Google take is that the beta label better conveys the “constant feature refinement” consumers expect from Web-based applications. Gmail started as a limited beta release on April 1, 2004, and ended its testing phase on July 7, 2009. Google calls it – Ship and Iterate. Google itself was in beta for a very substantial number of years,” said Page. “Part of our brand is that we under-promise and we over-deliver, and being in beta is part of that. It's part of our branding strategy. When Google created the Android platform, it knew it could not hire all the best developers on the planet. For that reason, it “defaulted to open,” and encouraged developers outside of Google to create apps for the one billion people using Android devices daily. “That is how an ecosystem is formed,” says Kallayil. In marketing, Google asked users how they would market its voice search app, and children sent clever videos that rivaled the campaigns of the big ad agencies. A lengthy beta phase is not exclusive to Gmail. As of September 2008, almost half of Google’s products were in beta, including Google Docs and Google Finance. Google News was in beta from its launch in April 2002 until January 2006. Apple deploys the beta label in a more traditional fashion. In March 2008, for example, the company made iPhone 2.0 beta software available to select developers and customers. That July, it officially rolled out the update for the general public. And Google doesn’t always let its products dither in beta for years on end. The company dropped the beta label from its Chrome browser after just 14 weeks; and the Google search engine spent less than two years in beta after being released in 1997. Tim O’Reilly, the open-source advocate, has used the term perpetual beta positively as an indication of open-source development processes wherein users are “treated as co-developers.” Beta testing focuses on bug detection and product validation, therefore this study explicitly models reliability growth as well as the related benefits such as the reduction in the cost of failures in the field. Customer-driven value innovation is not a one-time event or a slogan, it's a philosophy and a mindset. You should live this principle daily. Analyze customer comments to gain insight and leverage customer feedbackto ensure success. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work. Encourage experimentation and risk taking. Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company Microsoft used online suggestion system to improve the functionality of their innovative presentation application named Sway. Participants of the beta-testing stage of Sway development were able to submit theirfeedback via UserVoice. Their input made a difference. Microsoft implemented many user suggestions. For example, Sway users were enabled to import PDF files directly into Sway, as well as reorder sections more easily.
- Question our beliefs! Cannibalize our revenues? Let go of EBITDA?
- when it was launched in 2005, the site had a different aim: dating. Despite offering to pay women $20 to upload videos of themselves to YouTube, nobody came forward, forcing Chen, Karim and co-founder Chad Hurley to adopt a different strategy. “OK, forget the dating aspect, let’s just open it up to any video,” said Chen at SXSW. YouTube’s first official video was Karim’s Me At The Zoo. Eighteen seconds of elephants, and the rest is history – including a $1.65bn acquisition by Google in 2006.
- Western Union, as an industrialized monopoly, dominated the telegraph industry in the late 19th century. It was the first communications empire and set a pattern for American-style communications businesses as they are known today. Western Union was originally recognised a telegram service, sending 200 million telegrams worldwide at its peak in 1929.
- Question our beliefs! Cannibalize our revenues? Let go of EBITDA?