2. At its heart, Getty Images
is a content company.
Built by content creators,
expert photographers and
visual scientists that share
the moments and visual
stories that shape and
illustrate our lives.
178605175, zanskar
18. Moment's retention rate
numbers from June 2014 / source for averages: mixpanel
15 %
30 %
45 %
60 %
Messaging Games Social Moment Photo/Video Music e-commerce Education Media
19. 15 %
30 %
45 %
60 %
Messaging Games Social Moment Photo/Video Music e-commerce Education Media
numbers from June 2014 / source for averages: mixpanel
44 %
23 %
27 %
Moment's retention rate
32. The power of images
to tell the human story
has never been more
relevant.
Today, the image, picture, snap,
‘gram, pin, post and video capture
our attention and move us to
action in ways deeper than words
33. “Visual storytelling has proven to be much more
compelling and drives deeper engagement.”
—Reuters
“Images. They are so seductive that they have
revolutionized human social communication.”
—Center for Media Literacy
###, Photographer
34.
35. See the story at gif.com
671712944, Sutthipong Kongtrakool
36. Recap
• embrace uncertainty + be scrappy
• outsource + collaborate when appropriate
• optimize ruthlessly for the end user experience
• know when to cut your losses
• fail forward (i.e., fail fast, dust yourself off, apply learnings, try again)
…and go check out Getty Images FOTO at gif.com
547436912, VisualCommunications