3. Nurturing Ideas An idea can change the world. However, if its potential is not realized, the idea remains an end in itself, rather than a means to an end. Here, at Highlight, we focus not only on just the birth of an idea, we also focus on what it takes to nurture it. Our philosophy is similar to that of the ant. Through dedication, optimal division of labor and communication between individuals, we maximize our ability to solve complex problems.
4. Making A Rupee Look Like Three In today's tough economic climate, Value for Money is a key factor. Our team at Highlight has a clear understanding of this concept and how important it is to our clients. However, this does not mean we sacrifice on quality or reach. On the contrary, we achieve this by striving to maximize the value of every rupee spent and connect the brand to its target group. For example, take a look at the picture below. The image shows a valuable painting being held in place firmly by an inexpensive nail. As with our team at Highlight, the nail is small in size, yet commands a large responsibility. In this same way, Highlight aims to provide simple and cost-effective solutions even to problems with costly implications.
5. Big Ideas Need Not Take Large Amounts of Time Consumer analysis, brand research, product briefing, brain-storming, creative briefs, focus groups, creative presentations, media buying… all fantastic techniques that can be used to great effect. But, do you realize that at a big agency, the chances are high that you will lose large portions of one the most critical elements in business - time? Unlike a big agency, our drive is not determined by the size of your budget. Instead, it is decided by your enthusiasm to grow. We aim to be on our toes for you, every second of the year. No hierarchies and out-of-town VP's. With no question of missing a deadline either.
