3. Helping our clients grow their business
by creating and launching novel mobile apps
4. T
UC
OD
PR
Case 1: Telia Navigator for iPhone
Goal: “Create a good looking navigator”
5. E
LU
Case 2: A Swedish bank.
VA
Create an app for iOS & Android so their
clients can get live data to their phones.
D
AD
6. NG
TI
Case 3: A Swedish Industrial Corporation
KE
Launching a revolutionary new product next year.
Create an advanced 3D game for Android & iOS.
AR
M
7. AL
RN
Case 4: Another Swedish Industrial Corporation
Rolling out iPhones worldwide, to everyone
Need help to create an internal app strategy
TE
IN
8. Today’s App Business
1. Selling apps as products
Today iOS is still the premium platform for commercial apps
Simple business case
2. Apps as a part of a marketing campaign
Need to support both Android & iOS
Relatively simple business case - reserve marketing budget
3. Apps as added value to clients
Need to support both Android & iOS
Complex business case - how can this value be measured?
4. Internal apps for data and media access
Usually need to only support one platform
Complex business case - how can the cost be motivated?
Ordering apps: “Please make it so people want it”
“We have calculated at least 720 000 downloads for ROI”
9. Order apps from people that you feel
has a good sense for High Quality
11. In your lifetime you will experience
2-3 technology shifts.
From the mainframe transition ...
... to the PC transition ...
.. to the Mobile transition
In 10 years we can expect the world
to be much more mobile.
15. In the next decade:
You will never forget anything.
You are never lost.
You can communicate with everyone.
You are never lonely.
You are never bored.
68. “Our best sensor technology is built in one of the
(tsunami) affected factories. Those go to Apple for
their iPhones.” Sir Howard Stringer, Sony CEO
94. Summary
Very broad use of mobile apps today
Products, marketing, added value and internal use
Order from people you trust. Think High Quality!
Your business case depends on it!
2011 - The year of the tablets
Can drive your TV, stereo, and replace your laptop
In 2-3 years
Tablet performance will be good enough to replace your PC
Mobile Phone payments still years ahead
Everyone seems to wait for Apple & Google to launch it
Used broadly in Japan, mainly due to operator support
This is only the beginning of the mobile transition
The lifestyle change in 10 years will be enormous