2. Target audience
• CABINET IS A MAGAZINE TARGETTING ITSELF AT THE
16-24 AGE RANGE, BUDDING AND CURRENT DJ’S,
AND PEOPLE WITHIN THE INDIE SOCIAL GROUP.
• I
THIS IS A FAKE FACEBOOK TIMELINE I
MADE TO DEMONSTRATE THE SORT OF
PERSON WHO WOULD READ ‘CABINET’.
3. WHAT ATTRACTS IT TO 16-24 YEAR
OLDS?
• FIRSTLY, THE ONLINE PRESENCE. CABINET IS A
MAGAZINE THAT HAS A STRONG ONLINE BASE, AND
THIS SHOULD BE SOMETHING THAT APPEALS TO THE
AGE GROUP AS THESE PEOPLE KNOW THE MOST
ABOUT THE SOCIAL MEDIA OUTLETS CABINET EXISTS
ON AND ARE THE BIGGEST USERS.
• IT IS A MAGAZINE FOR YOUNG PEOPLE – WITH
YOUNG PEOPLE! THE COVER MODEL OLLIE K IS
SOMEONE WHO IDOLISES THIS AGE GROUP WITH HIS
HUMOUR, FASHION AND
4. WHAT ATTRACTS IT TO 16-24 YEAR
OLDS?
TO ADD TO THE POINT ABOUT SOCIAL MEDIA, THE
CONTENTS PAGE IS DELIBARATELY LAID OUT LIKE A TUMBLR
DASHBOARD, WITH PICTURES IN A GRID FORMAT AND
(PAGE) NUMBERS OVERLAYING THEM. YOUNG PEOPLE
SHOULD RECOGNIZE THIS ICONIC CONVENTION AND
THEREFORE THE MAGAZINE SHOULD APPEAL TO THEM.
I FURTHERED THE TECHNOLOGICAL THEME THROUGHOUT IN
MY HOUSE STYLE, WITH THE DOUBLE PAGE SPREAD TAKING
A TECHNOLOGICAL LOOK TO IT ALSO. AGAIN MAKING IT
APPEALING TO YOUNG PEOPLE WHO RECOGNIZE AND ARE
IN TOUCH WITH THESE SORTS OF CONVENTIONS.
5. WHAT ATTRACTS IT TO 16-24 YEAR
OLDS?
• I ALSO USED PHOTO MANIPULATION IN THE
MAGAZINES PHOTOGRAPHY TO ENTICE PEOPLE IN
THIS AUDIENCE. THE EFFECTS I GAVE A LOT OF THE
PHOTO’S, PARTICULARLY ON THE CONTENTS PAGE,
HAVE AN EDITED VINTAGE LOOK ABOUT THEM. THIS
IS AN EFFECT THAT IS VERY POPULAR WITH YOUNG
PEOPLE AT THE MOMENT AND SO THEY SHOULD SEE
THIS AS AN ATTRACTIVE POINT TO THE MAGAZINE.
6. WHAT ATTRACTS IT TO DJ’S/BUDDING
DJ’S?
• FIRSTLY IT’S A DANCE MUSIC MAGAZINE!!! HOWEVER
THERE IS A DANGER THAT THIS WOULD NOT COME
ACROSS ON FIRST GLANCE! SO I HAD TO DO A LOT
TO ENSURE THIS DIDN’T HAPPEN.
• IN PARTS LIKE THE DOUBLE PAGE SPREAD I USED
LANGUAGE ASSOCIATED WITH DJ’ING AND
PRODUCING MUSIC THAT WOULD ACT AS
RECOGNISABLE TO POTENTIAL DJ AUDIENCES.
WORDS LIKE ‘FRUITY LOOPS’ (A MUSIC PRODUCING
SOFTWARE) AND MENTION OF TOP DANCE CLUB
‘BOILER ROOM’ SHOULD ENSURE THAT ‘CABINET’ IS
ON THE SAME LEVEL AS IT’S READERS.
7. WHAT ATTRACTS IT TO DJ’S/BUDDING
DJ’S?
• I CAREFULLY CHOSE MY FONTS TO SUIT THE DJ
AUDIENCE. THE FONTS FOUND IN THE MAGAZINE
(PARTICULARLY ON THE FRONT COVER) ARE VERY
ROBOTIC IN DESIGN AND THEREFORE LOOK
TECHNOLOGICAL. BEING A GENRE WITH IT’S
PRINCIPLES IN TECHNOLOGY THIS DESIGN OF FONT
SHOULD HELP APPEAL TO THE DJ AUDIENCE. FOR MY
MASTHEAD I USED ‘LOADED’ AND I USED THE FONT
‘ALIEN ENCOUNTERS’ ON THE FRONT PAGE – BOTH
OF WHICH CAN BE FOUND ON DAFONT.
8. WHAT ATTRACTS IT TO DJ’S/BUDDING
DJ’S?
• ON MY CONTENTS PAGE I ALSO HAD A SUBSCRIPTION
OFFER OFFERING PEOPLE WHO SUBSCRIBE TO ‘CABINET’
THE CHANCE TO GET SOME EXPENSIVE DJ SOFTWARE
(TRAKTOR) FREE. THIS WILL APPEAL TO DJ’S ESPECIALLY
THOSE BUDDING ONES BECAUSE IT IS AN OFFER THAT
WOULD BE VERY EXCITING TO THEM.
• ALSO ON MY CONTENTS PAGE I USED THE ICONIC IMAGE
TO DJ’S OR ANY MUSIC FAN OF A HEADPHONE JACK IN
PLACE OF A BULLET POINT.
• ORIGINALLY I PLANNED TO USE THE ALSO ICONIC IMAGE
OF VINYL TO REPLACE OLLIE’S PUPILS IN HIS EYES –
THOUGH THIS DIDN’T LOOK GREAT SO I CHANGED IT.
10. PHOTOGRAPHY
• I ENSURED THAT OLLIE WOULD BE LOOKING AT THE
CAMERA FOR THE PHOTOGRAPH ON MY FRONT
COVER. THE EYE CONTACT FROM THIS WOULD BE
REALLY USEFUL IN DRAWING ANY AUDIENCE IN.
• BUT HOW DOES THE PHOTOGRAPHY APPEAL TO MY
SPECIFIC AUDIENCES?
• I TOOK A LOT OF PHOTO’S ON THE DAY AND THAT
MEANT A LOT OF SEPERATING THE WHEAT FROM THE
CHAFF.
11. Why would the photo’s I used be better than
other photos I took?
