1. Heyo
Exclusive Customer Webinar
April 1st, 2015
Four Strategies for Getting More Fans
and Leads From Facebook

2. The Social Sales Cycle

3. What’s happening to “Like Gates?”
On August 7th, Facebook announced the following:
“You must not incentivize people to use social plugins or to like a Page. This
includes offering rewards, or gating apps or app content based on whether or not
a person has liked a Page. It remains acceptable to incentivize people to login to
your app, checkin at a place or enter a promotion on your app’s Page. To ensure
quality connections and help businesses reach the people who matter to them, we
want people to like Pages because they want to connect and hear from the
business, not because of artificial incentives. We believe this update will benefit
people and advertisers alike.”
Further clarified by Facebook
“…like-gating is now prohibited by policy. Apps created from today onwards
won't get the 'liked' boolean in the signed_request object on pages, and in 90
days time, for existing apps, this value will always be set to true.”

4. So now what do we do to
get “likes?”

5. 4 Strategies for Getting
More Fans and Leads From
Facebook

6. Strategy 1: Write Great Content
• Content is the backbone of your
Facebook strategy
• Generates shares and visibility
inside and outside your fanbase
• The first place consumers go when
they log in is to Newsfeed
• Need to be part of the conversation
• Use a few tricks to increase
exposure
• Ask questions (gets more responses)
• Use relevant #hashtags
• Mention other brands/businesses
• Promote your posts to get even
more exposure

7. Strategy 2: Run a Social Contest
• Social “event” that creates a lot of
buzz
• Convert more fans to leads
(sweepstakes/giveaway converts as
high as 70%)
• Turns your fans into a marketing
force
• You can still ask for a “like!”
• Collect high quality email leads

8. “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve
used many other platforms like Shortstack and Rafflecopter but they were too technical and had
to much downtime to be reliable. Stoked to have found Heyo!
- Marie Scholl, Owner at Inspired Endurance“
We converted at 55.6%, our highest
converting contest to date!
Impressions: 620 | Emails captured: 345 | Conversion: 55.6%@

9. Industry: Jewelry Store
Impressions: 620
Emails Captured: 345
Conversion Rate: 55.6%
55% Conversion

10. Industry: Jewelry Store
Impressions: 620
Emails Captured: 345
Conversion Rate: 55.6%
55% Conversion

11. Want me to show you how
to set up a social contest in
just a few minutes?
SHOW ME

12. Strategy 3: Add a “Like” Button to Your Website
• Allow site visitors to instantly
become a “fan” on Facebook
• Simply add a snippet of code to
your website or blog
• Give them a reason to act
• Do this at
https://developers.facebook.com/
docs/plugins/like-button

13. Strategy 4: Send a Dedicated Email
• Email your list for the sole
purpose of asking them to
like your Facebook Page
• You can incentivize a like
outside of Facebook
• Keep it short and sweet
• More fans means more
potential engagement

14. So far, you’ve learned these 4
Strategies
1. Write Great Content – The backbone of your social
media strategy
2. Run a Social Contest – Drive social activity and get
more leads
3. Install a Like Button on your Website/Blog – Get
more fans instantly
4. Send a Dedicated Email – Ask your audience to join
you on Facebook

15. Yes or no: Were there at least 2
actionable things you learned from
this webinar?
GTM Questions – how to answer?

16. Special Bonus for Annual
Customers
A Complete Guide to Getting More Fans and
Leads on Facebook Without a Like Gate
• Downloadable PDF
• Step-by-step Instructions
• Examples
• Email Template
• Helpful Links
PLUS: I will personally review your
dedicated email and make
recommendations

17. To get today’s bonus.
Annual Plans…
• Are cheaper on a monthly basis.
• Provide additional benefits (like today’s guide).
• Can be cancelled at any time for a pro-rated refund.
Not an Annual Customer? Just do this.
Heyo.com/annual

18. Q&A