User Experience Research UX Design Product Design Branding + Identity Graphic Design Industrial Design Human Centered Design

1. Have an account? LOG IN
Sign up using email
Continue with Facebook
the cafe Carriage
ELEVATING THE CAFE EXPERIENCE

2. milestones
cafe carriage team
details
DESIGN RESEARCH
PRODUCT LINE DEVELOPMENT
BRAND IDENTITY
USER EXPERIENCE
Copywriter
Photographer
Stylist
Photographer
Team Lead/Industrial Designer
Content Strategist
Social Media Strategist
Marketing Strategist
Financial Analyst
Furniture Designer
Graphic Designer
Graphic Designer
Web Designer
Graphic Designer
FRENCH HOME
MAGAZINE
COOKS +
CRAFTSMEN

3. The Cafe Carriage
is a part of the
Craft Carriage family.
The Cafe Carriage is an extension of the
Brew Carriage. We saw an opportunity to
impact a larger audience.
65% of Americans drink coffee.
Collectively, we throw away
58 billion cups per year.
Stylish and smart,
The Cafe Carriage performs simple tasks
like insulating your beverage
while protecting your hands.
Cafe
carriage
Have an account? LOG IN
Sign up using email
Continue with Facebook

5. KNOWING YOUR BARISTA IS LIKE
KNOWING A BARTENDER IN THE
CITY. YOU GOTTA GO IN OFTEN, TO
GET A TITLE OF A REGULAR.
BUT I’LL TELL YOU, IT FEELS
DAMN GOOD TO BE IN A PLACE
WHEN I FEEL LIKE I’M KNOWN.
“ ”
JESSE, 34 | Co-Founder, Avocados and Coconuts
CAFES AS A
REGULAR THING

6. I FREELANCE FOR A LIVING.
I WORK AT COFFEE SHOPS.
WORKING AT HOME CAN GET
LONELY. AT A CAFE, YOU NEVER
KNOW WHO YOU’LL MEET.
“ ”
MATT, 27 | Web Designer
CAFES AS A
SOCIAL WORKSPACE

7. I CARE ABOUT WHERE MY
COFFEE COMES FROM
AND HOW IT’S MADE.
MINDFUL CONSUMPTION IS JUST
AS IMPORTANT AS GOOD COFFEE.
“ ”
CARISSA, 28 | Writer
COFFEE AS AN
REFLECTION OF SELF

8. I GRAVITATE TOWARDS THINGS
THAT ARE WELL MADE.
MY BELONGINGS RANGE FROM OLD
TO NEW. ALL ARE RICH IN STORIES
AND THAT REFLECT WHO I AM.
“ ”
TAYLER, 25 | Photographer
PRODUCTS AS AN
EXPRESSION OF QUALITY

9. BIRDS OF A FEATHER...
Create a product that will spark
conversations with strangers and
find like minded travelers.
STAND BY YOUR BRAND
Be kind to the Earth.
Mindfully source materials.
Design in consideration of all parties.
Craft with intention.
YOU ARE WHAT YOU CARRY
Allow the product to
speak the story of the user.
LEAVE WORRIES AT THE DOOR
Create a product that will withstand the
testament of time. Educate care and take
repairs. Build it to last.

10. ASSIGNING TOLERANCES
AND CREATING 1 OFF JIGS

12. OUR MISSION
WE BELIEVE IN MAKING
products that are built to last.
WE CHOOSE MATERIALS that will age well
and patina over time-- aiding in
RETELLING THE STORIES AND MEMORIES
that accumulate with use.

14. LogoSTYLE GUIDE
Logo Spacing
half of x
half of y x
y
ColorsPRINT
Print
Primary Color
PMS 877 C
C M Y K
38 27 26 9
R G B
138 141 143
#8A8D8F websafe #999999Minimum Size
15mm
Wordmark Spacing
x
x
y
y
Secondary Color
PMS 4495 C
C M Y K
19 35 90 55
R G B
140 119 50
#8C7732 websafe #996633
Favicon
16x16 px

15. ColorsWEB TypographyWEB
Proxima Nova
Headline 26pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
Text 13pt
abcdefghijklmnopqrstuvwxyz
123456789
Vollkorn
Headline 18pt
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456789
Text 13pt
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456789
PMS 3265 C
Web
Primary Color
Body Link
R G B
105 190 192
#69BEC0 websafe #66CCCC
PMS 3295 C
Secondary Color
Hover Link
R G B
12 102 116
#0C6674 websafe #006666

16. LifestyleSTYLE GUIDE
Appreciates craftsmanship
Believes in quality not quantity
Storyteller through artifacts
Sentimental, genuine, traditional
Cares where & how things are made
Press KitMOODBOARDS FOR PHOTO SHOOT

17. This brain dump represents the desired
outcomes from each party using the APP.
The goal is to have as many overlapping
values as possible.
While laying out wireframes, this diagram
assists in ensuring user needs are met.

18. search
for cafe
arrives at cafe
waits with
others in
line
line
m
oves closer
decides what to
get
at front of line
sm
all talk
and
orders
pays
waits for drink
cream
, sugar, lid
leaves
ACTIONS
EMOTIONS
PAIN POINTS
positive
neutral
negative
Users want to frequent a place they feel known.
lack
of interaction
Waiting in line is not fun.
Users resort to using their phone,
people watching, thinking about
what to order, or chatting with
friends or someone new.
Waiting
in line
The cost of dining out is commonly
shared pain point. Meeting minimum
credit charges is frustrating.
the price
of eating out
OPPORTUNITIES
THE CAFE CULTURE APP
ADVOCATE: ratings, reviews, photos,
location, directions, reward cards
DISCOVER: menu options allow users to
decide what to get before or while waiting
in line.
REWARD: Unlocking discounts and
frequency rewards promote use on the
site. Allows cafe to track traffic and items
purchased.
INTERACT: User engages with
barista as they prep their drink:
photos, latte art credit, props for
good service.
PRAISE: Create a culture from
the pictures shared.
Administrative users can use this
tool to track sales, demographic
info, experience, and great work!
SAVE: User saves money
by using the Cafe Carriage.
They are rewarded points for
uploading photos and adding
to the culture.
Reward examples: free/
discounted goods from the
cafe and Craft Carriage.
PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using
the Cafe Carriage. Provide an option to sell products at location.
view
m
enu
on
phone
decides order
sm
all talk
and
orders
discounted
drink!
engage
with
barista
introduction
for credit
uploads pic
/review
ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE

19. search
for cafe
arrives at cafe
waits with
others in
line
line
m
oves closer
decides what to
get
at front of line
sm
all talk
and
orders
pays
waits for drink
cream
, sugar, lid
leaves
ACTIONS
EMOTIONS
PAIN POINTS
positive
neutral
negative
Users want to frequent a place they feel known.
lack
of interaction
Waiting in line is not fun.
Users resort to using their phone,
people watching, thinking about
what to order, or chatting with
friends or someone new.
Waiting
in line
The cost of dining out is commonly
shared pain point. Meeting minimum
credit charges is frustrating.
the price
of eating out

20. OPPORTUNITIES
THE CAFE CULTURE APP
ADVOCATE: ratings, reviews, photos,
location, directions, reward cards
DISCOVER: menu options allow users to
decide what to get before or while waiting
in line.
REWARD: Unlocking discounts and
frequency rewards promote use on the
site. Allows cafe to track traffic and items
purchased.
INTERACT: User engages with
barista as they prep their drink:
photos, latte art credit, props for
good service.
PRAISE: Create a culture from
the pictures shared.
Administrative users can use this
tool to track sales, demographic
info, experience, and great work!
SAVE: User saves money
by using the Cafe Carriage.
They are rewarded points for
uploading photos and adding
to the culture.
Reward examples: free/
discounted goods from the
cafe and Craft Carriage.
PARTNERSHIPS: Establish relationships with companies willing to provide discounts for using
the Cafe Carriage. Provide an option to sell products at location.
view
m
enu
on
phone
decides order
sm
all talk
and
orders
discounted
drink!
engage
with
barista
introduction
for credit
uploads pic
/review
ADVOCATE DISCOVER INTERACT REWARD INTERACT PRAISE SAVE

22. Have an account? LOG IN
Sign up using email
Continue with Facebook

24. quickly DISCOVER
simply search
Quickly discover
participating cafes.
The places often
frequented and where
free coffee awaits!

26. quickly DISCOVER
simply search
Quickly discover
participating cafes.
The places often
frequented and where
free coffee awaits!

28. share experiences
honor anonymity
choose a location
Create a platform for users
to share their experiences
Keep it simple. Not ever
barista needs a profile.
Make it easy to choose by
creating a visual scroll.
Speak your mind...
Choose location
PRODIGY
COFFEE
NEW YORK
COFFEE SHOP
MACCHIATO
ESPRESSO BAR
Tag
Macchiato
Carissa Jim Randy

31. ppataramekin@cca.edu | 619 764 8198
PATIMA P. PATARAMEKIN
WWW.HEYPATIMA.COM