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Tony perez 5 steps to sell more beats
1. Tony Perez – 5 Steps To Sell Your Beats
Straight from Scratch Magazine. Tony Perez manages over 15 music producers. Here is his top
5 steps to sell your beats.
1. Have Quality Beats
It doesn’t matter if you’re a known producer, or you’re a new guy. The music has to be good. It
just can’t be good for the cats that you play it for in your neighborhood. It has to be good for
everything. It has to be structured like a real song.
2. Know Your Audience
Once you have the record, the next step is to understand where you could go with this record.
You cant play a rock record for Tyrese. You can’t play a ballad for 50 Cent. You have to
understand what you’re dealing with, and know where to play it.
3. Network
The third is relationships. You need to know who you gotta give your beats to, ’cause that’s
gonna be the starting point for a meeting. You get so many demos from producers, and artists
that if they don’t come from someone credible, its not gonna get listened to.
4. Get Representation
I also think you need a manager or a lawyer. Whoever that is going to run with your beats has to
be someone credible. At the end of the day, it boils down to who’s representing you. Do
research, when you read an album, see who’s the manager behind these artists, and reach out.
5. Work Hard
Be relentless, on call 24 hours, and go with different ways of selling records. You could give it to
an artist, a manager, a lawyer, and A&R. If you’re shopping beats without a manager, what is
gonna make an A&R, manager or a lawyer pick up your CD? Be Creative.
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