Presentations on students as educational entrepreneurs, with a focus on the oikos approach to integrate sustainability in economics and management eductation. Held at ICERI 2008 – Madrid (Spain), 17-19 November 2008 - International Conference of Education, Research and Innovation Developed together with Katharina Beck.

1. Students as Educational Entrepreneurs Katharina Beck oikos President, oikos International [email_address] The oikos Experience of promoting Sustainability at Schools and Faculties of Economics and Management Martin Herrndorf oikos PhD Fellow, University St.Gallen [email_address] ICERI 2008 – Madrid (Spain), 17-19 November 2008 International Conference of Education, Research and Innovation,

2. Content Introduction and Background Models and examples of student entrepreneurs Supporting student entrepreneurs Outlook

3. Content Introduction and Background Models and examples of student entrepreneurs Supporting student entrepreneurs Outlook

5. Teaching business sustainability “ by propagating ideologically inspired amoral theories, business schools have actively freed their students from any sense of moral responsibility” Sumantra Ghoshal 2005, AMLE Sustainability issues are not sufficiently integrated into teaching and learning in management and economics... Management Economics Environmental and sustainability management ‘ Bad’ management theories (Ghoshal 2005) Values and ethics in management Neglect of natural limits (Daly & Farley 2004) Neglect foundations of well-being (Sen 1999) Serve as foundation for management teaching

7. Content Introduction and Background Models and examples of student entrepreneurs Supporting student entrepreneurs Outlook

8. Students as Educational Entrepreneurs Change University Reach fellow students Empower Entrepreneurs Create awareness Form Institutions Build Capacity oikos

9. oikos International Drive and Stamina Local University Structure / Context Awareness raising among fellow students Capacity Building for Entrepreneurship Build institutional support Infrastructure, Course System Curriculum, Organisation, Operations University / Chapter Model Students as Educational Change Agents General Sustainability-related

10. Internal External Entrepreneurial Mode Managerial Mode Integrate Spin-off Routinise Impulse by member of university Credits / Student Employment Impulse by student / partner Voluntary Engagement Project Model Opportunity Recognition Resource Acquisition / Commitment

11. Awareness raising among fellow students Capacity Building for Entrepreneurship Build institutional support Student Projects entre intra Library on sustainability in Bratislava (2006) Lectures on sustainability by teaching staff in Bratislava (since 2006) mixture oikos Engagement Matrix Integrated lecture series in Cologne (2008) Creation of the Institute for Economy and Ecology in St.Gallen (1993) oikos International projects (e.g Winter School) oikos Model WTO (since 2002) oikos Conference (since 1987) Expedition World (2006)

12. Content Introduction and Background Models and examples of student entrepreneurs Supporting student entrepreneurs Conclusions

13. Enabling factors Expectations Market structure Resources New Knowledge Students expect to learn about sustainability Growing market for CSR / sustainability specialists Higher specialisation in university career University reforms leading to higher autonomy. Credit point system allowing more flexible learning schedules More flexible academic careers through bachelor / master system Literature, organisations and speakers on sustainability Corporate and foundation funding for student projects Web 2.0 and social networking, International exchanges and experiences Sense of urgency regarding sustainability issues (especially climate change, urbanisation and poverty) New paradigms on relationship of business and sustainability

14. inspire motivate support reward Support Model Winter School Student Award PathFinder Sessions Website and Publications Project Leadership Programme Project Development Fund Spring and Autum Meetings

16. Content Introduction and Background Models and examples of student entrepreneurs Supporting student entrepreneurs Outlook

18. Thank you for your attention! Martin Herrndorf oikos PhD Fellow, University St.Gallen [email_address]