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Microinsurances:  From Vulnerabilities to Business Models?  Martin Herrndorf oikos PhD Fellow, Universität St.Gallen Institute of Management [email_address] +41(0)76 263 2601 | +49(0)163 431 1374 Seminar Summer School “Entwicklungspolitik”  31 August – 5 September 2009 University of Cologne Teaching and Research Center Latin America
Seminar Microinsurances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Seminar Microinsurances Presentation 1:  Microinsurances:  Ideas and Principles
Introduction Seminar Microinsurances Vulnerabilities and the demand for microinsurances
Poverty as a dynamic challenge always poor| Usually poor| Churning poor| Occasionally poor | Never poor Always poor Usually poor Churning poor Occasionally poor Never poor Present Status Status 10 Years Ago Situation unchanged Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”.  World Development  31:403-23. Improvement of situation    Poverty Reduction   Worsening  of situation No  cases
Poverty as a dynamic challenge Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”.  World Development  31:403-23.
The cause of poverty dynamics Income gained Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”.  World Development  31:403-23. Income lost Formal employment Remittances Children have (urban) income Inheritance Public subsidies Death of household head Long sickness Business start-up Bad investment House burned down Land washed away Drug addiction always poor| Usually poor| Churning poor| Occasionally poor | Never poor Always poor Usually poor Churning poor Occasionally poor Never poor Present Status Status 10 Years Ago
Microinsurances as a protection mechanism Churchill, Craig, ed. 2006.  Protecting the Poor: A Microinsurance Compendium  International Labour Office (ILO), Munich Re Foundation.
Different social security mechanisms Churchill, Craig, ed. 2006.  Protecting the Poor: A Microinsurance Compendium  International Labour Office (ILO), Munich Re Foundation. Self-insurance Informal group-based mechanisms Formal  (micro-)insurance Social protection Money lenders (Family) savings Welfare Associations Funeral Associations Rotating Savings and Credit Associations (ROSCAs) Partnerships between insurers and MFIs Public provision / pensions In case of „death“: Diversifying income sources Building social capital Ex-ante reduction of vulnerability
Feasibility of microinsurances Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Lives affected Diffi-culty Risk Life insurance An ideal and simple risk to insure, with proven demand and impact, easy to scale  ***** ** * Accidental death and dismemberment insurance A simple risk, with proxy health elements, but providing incomplete protection ***** *** ** Healthcare cost indemnity insurance Long-term, risky, complex, subject to abuse and fraud, historically many failures  *-***** ***** **** Health savings vehicles Support and financial  discipline  for routine expenses, no help for major events *-***** * * Defined  benefit  health (major medical, hospital, critical illness) Contribution towards healthcare costs or associated losses for major healthcare events *-***** **** *** Agricultural (property) insurance Risk management is a crucial component of agricultural development ***** **** ***
Consumer demand for microinsurances
Effects – health micro-insurance Adapted from Blanchard-Horan, 2006 , In: Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
Introduction Seminar Microinsurances Definitions and Principles
Microinsurances - definition „ Microinsurance is the protection of low-income people against specific perils in exchange for regular premium payments proportionate to the likelihood and cost of the risk involved” Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium  International Labour Office (ILO), Munich Re Foundation.
Microinsurances - principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
Microinsurance principles Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation. Principles Key Question Relevant to the risks  of low-income households What do we know about  the risks the poor face? As inclusive  as possible ,[object Object],Affordable  premiums ,[object Object],Grouping for  efficiencies ,[object Object],Clearly defined and simple  rules and restrictions ,[object Object],Easily accessible claims  documentation requirements ,[object Object],Strategies to overcome the  wariness of customers ,[object Object]
Introduction Seminar Microinsurances Supply of Microinsurances
Access to financial services
Number of microinsurance providers Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
Microinsurances – total lives covered Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Region Life Health Accident & Disability Property  & Index Americas 7,545,057 445,876 105,000 600 Africa 2,036,141 3,053,778 1,603,000 1,600,000 Asia 54,158,332 31,697,038 39,180,508 34,557,434 Total 63,739,530 35196692 40888508 36158034
Access to microinsurances in Latin America Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
The context for microinsurances Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Macro |  The Enabling Environment Meso  | Financial Infrastructure Micro  | Business Models Commercial & mutual insurers, agents, brokers, intermediaries Actuaries, auditors, technical support, adjusters, insurance claims register, information technology Policy, legislation, regulation, supervision
Market development for microinsurances Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”.  4th International Microinsurance Conference 2008
Introduction Seminar Microinsurances Presentation 2:  Microinsurances:  Actors and Networks
Introduction Seminar Microinsurances The Micro-Insurance Value Chain
Value chain for insurances
Changes in the value chain Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”.  4th International Microinsurance Conference 2008
Work distribution – a pyramid model Reinsurer Insurer Insurer Insurer Channel Channel Channel Client Client Client Covered Life Covered Life Covered Life ‚ A few‘ ‚ Dozens‘ ‚ Thousands‘ ‚ Millions‘ ‚ Millions more‘
Work distribution Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”.  4th International Microinsurance Conference 2008
Microinsurances – product design tasks Micro-Insurance Product Design (Example: Health) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
Value creation through local education Michael Anthony, Allianz SE, Presentation at Utopia Conference, Berlin Explain insurances and risks covered to the heads of village. To raise understanding  and awareness about micro-insurances, mass rallies are being held by Care and local NGO. Village officials explain and discuss the concept of insurance with members  of the village.  During these awareness campaigns a puppet theatre and microinsurance song are shown to explain insurance. 1 2 3 4
Introduction Seminar Microinsurances Actors and Approaches
Key differences between the actors in the field Financial Performance Social  Mission Large & Global Small &  Local Weak / distanced Strong / embedded Primary interest / logic Scope of operations Outreach to the poor High / standardised Low / informal Operational & financial capacity High /  stable Low /  instable Risk-pooling capacity / reserves
Introduction Seminar Microinsurances Actors and Approaches Insurance Companies
Base of the Pyramid  –  A new paradigm Poor / extremely poor ‘Base of the Pyramid’ = 4 billion customers? Traditional business focus Neglected markets Middle class High income Inclusive business? Anwara Begum,  Grameen 'telephone lady'  (Credit: Nurjahan Chaklader) Based on  Prahalad, C. K., and Allen L. Hammond. 2002. “What Works: Serving the Poor, Profitably”.  Harvard Business Review  4-11.
Why poverty markets? Reasons for insurers Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation. Internal factors  External factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? Agent vs. reinsurance-modell Insurance company Micro-finance Coopera-tive Insurance company Micro-finance Coopera-tive „ Agent“ „ Reinsurance“ General ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Re-insurer Insurer Distribution channel
Introduction Seminar Microinsurances Actors and Approaches (Agro-)Cooperatives
Cooperatives - principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kooperativen - Beispiele Churchill, Craig ed. 2006.  Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
Introduction Seminar Microinsurances Actors and Approaches Micro-Finance Institutions
From micro-credit to micro-insurance Core business: Micro credit (and partly social services) Credit protection through credit life insurance Double goal: More attractive credit products  and improved risk profile of portfolio Connection of savings and insurance Savings similar to insurance („pay now, get back later“) High demand for savings products from target group More insurance products Health, property, crop, livestock ,[object Object],[object Object],[object Object]
Micro-Finance 1: Local embeddedness Muhammad Yunus Founder Grameen Bank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Micro-Finance 2: Standardisation icrofinance? Vikram Akula  Founder SKS Microfinance
Micro-Finance 1: Local embeddedness Akula, Vikram. 2008. Business Basics At the Base of the Pyramid.  Harvard Business Review  86:53-57. Akula / SKS approach Traditionally Adopt a profit-oriented approach in order to access commercial capital. ,[object Object],[object Object],[object Object],Standardise products, training and other processes in order to boost capacity — like „Starbucks and McDonalds“. ,[object Object],[object Object],[object Object],Use technology to reduce costs and limit errors. ,[object Object],[object Object]
Step-wise development of business models? Source :  http://www.symbiotics.ch/en/microfinance-institutions.asp , Darius Capital Partners ,[object Object],[object Object],[object Object],[object Object]
How many people do different providers reach? Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
Which services do different providers offer? Roth, Jim, Michael J. McCord, and Dominic Liber. 2007.  The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
Thanks  for your attention! Martin Herrndorf martin. [email_address] skype: herrndorf mobil ch: +41(0)76 2632601 Mobil de: +49(0)163 4311374 www.facebook.com/herrndorf

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An Introduction to Microinsurances

  • 1. Microinsurances: From Vulnerabilities to Business Models? Martin Herrndorf oikos PhD Fellow, Universität St.Gallen Institute of Management [email_address] +41(0)76 263 2601 | +49(0)163 431 1374 Seminar Summer School “Entwicklungspolitik” 31 August – 5 September 2009 University of Cologne Teaching and Research Center Latin America
  • 2.
  • 3. Introduction Seminar Microinsurances Presentation 1: Microinsurances: Ideas and Principles
  • 4. Introduction Seminar Microinsurances Vulnerabilities and the demand for microinsurances
  • 5. Poverty as a dynamic challenge always poor| Usually poor| Churning poor| Occasionally poor | Never poor Always poor Usually poor Churning poor Occasionally poor Never poor Present Status Status 10 Years Ago Situation unchanged Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”. World Development 31:403-23. Improvement of situation  Poverty Reduction   Worsening of situation No cases
  • 6. Poverty as a dynamic challenge Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”. World Development 31:403-23.
  • 7. The cause of poverty dynamics Income gained Hulme, D, and A Shepherd. 2003. “Conceptualizing Chronic Poverty”. World Development 31:403-23. Income lost Formal employment Remittances Children have (urban) income Inheritance Public subsidies Death of household head Long sickness Business start-up Bad investment House burned down Land washed away Drug addiction always poor| Usually poor| Churning poor| Occasionally poor | Never poor Always poor Usually poor Churning poor Occasionally poor Never poor Present Status Status 10 Years Ago
  • 8. Microinsurances as a protection mechanism Churchill, Craig, ed. 2006. Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
  • 9. Different social security mechanisms Churchill, Craig, ed. 2006. Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation. Self-insurance Informal group-based mechanisms Formal (micro-)insurance Social protection Money lenders (Family) savings Welfare Associations Funeral Associations Rotating Savings and Credit Associations (ROSCAs) Partnerships between insurers and MFIs Public provision / pensions In case of „death“: Diversifying income sources Building social capital Ex-ante reduction of vulnerability
  • 10. Feasibility of microinsurances Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Lives affected Diffi-culty Risk Life insurance An ideal and simple risk to insure, with proven demand and impact, easy to scale ***** ** * Accidental death and dismemberment insurance A simple risk, with proxy health elements, but providing incomplete protection ***** *** ** Healthcare cost indemnity insurance Long-term, risky, complex, subject to abuse and fraud, historically many failures *-***** ***** **** Health savings vehicles Support and financial discipline for routine expenses, no help for major events *-***** * * Defined benefit health (major medical, hospital, critical illness) Contribution towards healthcare costs or associated losses for major healthcare events *-***** **** *** Agricultural (property) insurance Risk management is a crucial component of agricultural development ***** **** ***
  • 11. Consumer demand for microinsurances
  • 12. Effects – health micro-insurance Adapted from Blanchard-Horan, 2006 , In: Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
  • 13. Introduction Seminar Microinsurances Definitions and Principles
  • 14. Microinsurances - definition „ Microinsurance is the protection of low-income people against specific perils in exchange for regular premium payments proportionate to the likelihood and cost of the risk involved” Churchill, Craig ed. 2006. Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
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  • 17. Introduction Seminar Microinsurances Supply of Microinsurances
  • 19. Number of microinsurance providers Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
  • 20. Microinsurances – total lives covered Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Region Life Health Accident & Disability Property & Index Americas 7,545,057 445,876 105,000 600 Africa 2,036,141 3,053,778 1,603,000 1,600,000 Asia 54,158,332 31,697,038 39,180,508 34,557,434 Total 63,739,530 35196692 40888508 36158034
  • 21. Access to microinsurances in Latin America Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
  • 22. The context for microinsurances Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC. Macro | The Enabling Environment Meso | Financial Infrastructure Micro | Business Models Commercial & mutual insurers, agents, brokers, intermediaries Actuaries, auditors, technical support, adjusters, insurance claims register, information technology Policy, legislation, regulation, supervision
  • 23. Market development for microinsurances Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”. 4th International Microinsurance Conference 2008
  • 24. Introduction Seminar Microinsurances Presentation 2: Microinsurances: Actors and Networks
  • 25. Introduction Seminar Microinsurances The Micro-Insurance Value Chain
  • 26. Value chain for insurances
  • 27. Changes in the value chain Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”. 4th International Microinsurance Conference 2008
  • 28. Work distribution – a pyramid model Reinsurer Insurer Insurer Insurer Channel Channel Channel Client Client Client Covered Life Covered Life Covered Life ‚ A few‘ ‚ Dozens‘ ‚ Thousands‘ ‚ Millions‘ ‚ Millions more‘
  • 29. Work distribution Qureshi, Zahid, and Dirk Reinhard. 2008. “Making Insurance Work for the Poor”. 4th International Microinsurance Conference 2008
  • 30.
  • 31. Value creation through local education Michael Anthony, Allianz SE, Presentation at Utopia Conference, Berlin Explain insurances and risks covered to the heads of village. To raise understanding and awareness about micro-insurances, mass rallies are being held by Care and local NGO. Village officials explain and discuss the concept of insurance with members of the village. During these awareness campaigns a puppet theatre and microinsurance song are shown to explain insurance. 1 2 3 4
  • 32. Introduction Seminar Microinsurances Actors and Approaches
  • 33. Key differences between the actors in the field Financial Performance Social Mission Large & Global Small & Local Weak / distanced Strong / embedded Primary interest / logic Scope of operations Outreach to the poor High / standardised Low / informal Operational & financial capacity High / stable Low / instable Risk-pooling capacity / reserves
  • 34. Introduction Seminar Microinsurances Actors and Approaches Insurance Companies
  • 35. Base of the Pyramid – A new paradigm Poor / extremely poor ‘Base of the Pyramid’ = 4 billion customers? Traditional business focus Neglected markets Middle class High income Inclusive business? Anwara Begum, Grameen 'telephone lady' (Credit: Nurjahan Chaklader) Based on Prahalad, C. K., and Allen L. Hammond. 2002. “What Works: Serving the Poor, Profitably”. Harvard Business Review 4-11.
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  • 38. Introduction Seminar Microinsurances Actors and Approaches (Agro-)Cooperatives
  • 39.
  • 40. Kooperativen - Beispiele Churchill, Craig ed. 2006. Protecting the Poor: A Microinsurance Compendium International Labour Office (ILO), Munich Re Foundation.
  • 41. Introduction Seminar Microinsurances Actors and Approaches Micro-Finance Institutions
  • 42.
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  • 44. Micro-Finance 2: Standardisation icrofinance? Vikram Akula Founder SKS Microfinance
  • 45.
  • 46.
  • 47. How many people do different providers reach? Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
  • 48. Which services do different providers offer? Roth, Jim, Michael J. McCord, and Dominic Liber. 2007. The Landscape of Microinsurance in the World’s 100 Poorest Countries . Appleton, WI: The MicroInsurance Centre, LLC.
  • 49. Thanks for your attention! Martin Herrndorf martin. [email_address] skype: herrndorf mobil ch: +41(0)76 2632601 Mobil de: +49(0)163 4311374 www.facebook.com/herrndorf