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Case Study: Audit Scotland 
Background: 
Audit Scotland are a medium sized company 
with 250 employees spread across Scotland. 
They were looking for a way to actively engage 
their employees in their ambitious carbon 
management plan. 
They used the theme of New Year’s Resolutions 
to encourage staff to pledge to do simple actions. 
What we did: 
We set up a ‘Simple’ campaign where staff chose 
from a list of actions and made their pledges. 
Carbon savings from each action were 
immediately measured and their pledges shared 
publicly on the page. 
Throughout the month of January, employees 
pledged to do actions like running into work, 
driving smarter or using less plastic.
The 
Results 
Through January, 131 pledges were made by 56 employees – that’s 22% of their workforce. 68% 
of actions were confirmed to have been successfully completed over the two months. Here’s 
some of what they achieved together: 
3½ chocolate 
Everests 
worth of stairs climbed by 
people doing Step Up 
348 bars 
225 
not eaten by people doing Do Diet 
days 
is how long people doing Lights Off 
switched their lights off for, together.
The 
Results 
Together, their actions led to a confirmed saving of 1,976 kgCO2. 60% of successful Doers plan 
to continue their new habits in the long term, resulting in 9 tCO2 being saved per year. 
That’s the same amount of carbon as emitted by 21 flights from Glasgow to New York.
What people were saying 
What did people sa 
y? 
It is a hard pledge to put into action, especially 
when either my husband or I are away with 
work. But I'm really pleased in how we have 
done I have learnt a lot about the best way of 
using up the leftovers. 
Anon, Eat Up 
It was liberating to be able to give up Candy 
Crush finally. 
Adeeming – Game Off 
Turning into my dad - shouting 
‘”switch that light off’” all the time!!! 
Cat Flint, Lights Off 
I feel both the physical and mental 
benefit of doing my bit. 
Akerr, Step Up 
DoGoodForBusiness.com | @The_DoNation | hermione@thedonation.org.uk | +44 7793155044

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Audit Scotland: case study of a Simple programme

  • 1. Case Study: Audit Scotland Background: Audit Scotland are a medium sized company with 250 employees spread across Scotland. They were looking for a way to actively engage their employees in their ambitious carbon management plan. They used the theme of New Year’s Resolutions to encourage staff to pledge to do simple actions. What we did: We set up a ‘Simple’ campaign where staff chose from a list of actions and made their pledges. Carbon savings from each action were immediately measured and their pledges shared publicly on the page. Throughout the month of January, employees pledged to do actions like running into work, driving smarter or using less plastic.
  • 2. The Results Through January, 131 pledges were made by 56 employees – that’s 22% of their workforce. 68% of actions were confirmed to have been successfully completed over the two months. Here’s some of what they achieved together: 3½ chocolate Everests worth of stairs climbed by people doing Step Up 348 bars 225 not eaten by people doing Do Diet days is how long people doing Lights Off switched their lights off for, together.
  • 3. The Results Together, their actions led to a confirmed saving of 1,976 kgCO2. 60% of successful Doers plan to continue their new habits in the long term, resulting in 9 tCO2 being saved per year. That’s the same amount of carbon as emitted by 21 flights from Glasgow to New York.
  • 4. What people were saying What did people sa y? It is a hard pledge to put into action, especially when either my husband or I are away with work. But I'm really pleased in how we have done I have learnt a lot about the best way of using up the leftovers. Anon, Eat Up It was liberating to be able to give up Candy Crush finally. Adeeming – Game Off Turning into my dad - shouting ‘”switch that light off’” all the time!!! Cat Flint, Lights Off I feel both the physical and mental benefit of doing my bit. Akerr, Step Up DoGoodForBusiness.com | @The_DoNation | hermione@thedonation.org.uk | +44 7793155044