How #Pinterest overtook Twitter.. Fact? or Hype? Take a tour of the arguments put forward by Social Media heavyweights like Susan Bogs, Daniel Berckenkamp, Dr John Elcik, etc... as often in Social Media, the 'Matrix' is deeper than you thought... All of it compiled by Hermann Djoumessi, #CM, Community Manager #PARIS CM#, #CMDAYS

1. #IS PINTEREST MORE
VIRAL THAN TWITTER?
Hermann Djoumessi, MA
Freelance Community Manager, #CM
#CMDAYS
Borderline Creatives / HOOTSUITE Partner Program

2. >> However the discussion veered away from the
‘Viral’ issue to another underlying topic ..
WE HAVE POSTED THE QUESTION TO SEVERAL SOCIAL MEDIA
EXPERTS VIA THE EXCHANGE PLATFORM #MOSAIC HUB.
We synthesized the answers from 19 of them,
coming from all over the web, here:

3. SUSAN BOGS a top Business strategist @
Coxium Business Consulting Chicago (USA)
threw the gauntlet, by putting aside the
question and decided to focus rather on the
‘Mainstream’ aspect of #Pinterest :
> What is the most important element? "It
may or may not be relevant to consider a
social network as 'Mainstream', especially
when governmental organizations do join a
social network.”
#Mainst
ream
#CAC40
NASDAQ,
DOW
JONES,..
#Gouver
nement

4. However, it is clear that there are already some
"big" government entities on #Pinterest.
Examples include:
+ The US Library of Congress>
www.pinterest.com/LibraryCongress/
+ The National Archives>
http://pinterest.com/usnatarchives/
+ 11 California State Divisions>
http://www.ca.gov/Connect/pinterest.html
#Congress
#CAC40
NASDAQ,
DOW
JONES,..
#California

5. The White House>
https://www.pinterest.com/whitehouse/
As far she’s concerned, depending on your target
market, Pinterest is already providing a quality
service to the public and its platform has the
necessary virality to boot too!
Whether it is ‘Mainstream’ is irrelevant, since it is
already behaving like a ‘Mainstream’ network…
> "Any company would benefit from #Pinterest
strategy" she concludes.
> The strength of her argument is something to
command as she follows up with another point.
#White
House
#Social
Media
#Big
Society

6. “It is even the basic difference between a social
network and a Social Media that manages to make
its own virality, through its community.”
> The jury is still out as to whether #Pinterest will
become a better tool for conversation and
exchange. Will it insert video content?
> Vine?
It will need to start monetizing its channels too;
This, without alienating its core community, of
course.
#Entreprise
#Viral#Média

7. DANIEL BERCKENKAMP a Dutch web
entrepreneur, does not believe that ‘Blue
chips’ company nor the presence of
government profiles do affect the value or the
virality of a social network.
> For Daniel, it's purely a problem of metrics,
engagement, and the ever increasing number
of profiles:
#Metrics
#Stats#Numerics

8. " A pure numerical definition"
> His approach is similar to those who
simply trust the growing number of
profiles and engagement, as the best
judge for the virality of a social media.
#Numerical
#Stats#Profils

9. The DR JOHN ELCIK, also known as the
'Pragmatic Web Designer @
IdentityXperts (USA), which is also the
inspiration behind this post, shines a
different light.
J. Elcik thinks beyond the numbers and
metrics offered by the #Pinterest
community:
#Leverage
#Firme
#Start-
Up

10. "The start-up that won the TechCrunch
Crunchies awards in 2011 managed to
'Leverage’ its community. Reaching the 12
million daily visits milestone...
... With a 90% female audience and an
average consumption time of 98 minutes per
month.. “ It seems that #Pinterest has largely
reached its goal, set at the time of its
inception in 2010!
#Crunchies
#Féminin#2010

11. >> There is no doubt, Pinterest has managed
its transition from Start-Up to the overall firm '
For Dr. John Elcik, Pinterest is a visual
bookmarking tool that allows users to
organize and share things they find on the
web. ”
> Consider the 'Social Web' terminated the
'web 2.0', which was the Web of the
information superhighway and data transport.
#Global
#Bookmark
ing#Start-Up

12. > Let’s consider too that the ‘Social web’ is
the web of the ‘Cloud’ and the ’Conversational
space or Eco-system’.
Lastly, consider the turning point as being the
‘Arab revolutions’, also known as the
‘Facebook Revolutions’ in 2011
> The ‘Social web’ has turned into an ever
expanding space where ideas and
conversations are being shared, clashed and
acted upon on a global scale
#Conversation
#Social web
#Web 2.0

13. > Consider then, that when referencing
those conversations, you had to use
tools like #Pinterest for your images,
videos for Youtube, Facebook for your
friends and groups, Twitter for your Live
information, etc ...
#Youtube
#Facebook
#Informat
ion

14. > You will then understand the influence
#Pinterest have in this new social web
configuration where Dr Elcik, even predicts
the end of the SEO-dominant model of
#Google, as we have seen it in the last
decade:
> "I am more skeptical when it comes to the
value of the optimization of search engines!"
@Google?
#Viral
#Content
is King!

15. > Dr Elcik adds:
- "If I organize and present my documents
appropriately for users, regardless of
whether the same documents can be found
elsewhere on the web. The content does not
need to be unique to be king.
I know that, and Pinterest proves it! "
@Google?
#Viral
#Content
is King!

16. THIS IS CONFIRMED BY MARTIN ENDARA, DIGITAL MARKETING
CONSULTOR @ MARTIN ENDARA (QUITO ECUADOR):
"Mainstream? Yes I believe so! This is
already the fastest growing social media in
history! I have been on #Pinterest since its
'Beta' release and it keeps on producing
amazing conversions stats ! »
.

17. Martin Endara, Digital Marketing consultor @ Martin Endara
(Quito Equateur) :
> Martin agrees that the model of unique
content Google has been championing
over the years, has already exploded while
#Pinterest and others, are already at the
forefront of a new development !

18. « We will finish by saying that as often with
Social Media, it is all about THE 'trend’..
> Meaning, you are ‘probably right’, as long as
you have ascending curves and metrics to back
your argument ' ... Once the curves go down, the
‘experts’ will often struggle to follow your point.
Hermann Djoumessi, Freelance Online Community Manager

19. Hermann Djoumessi, Freelance Online Community Manager
+ Hermann Djoumessi est Freelance Online
community manager pour Borderline Creatives.
+ CO-organizer du #PARIS CM# Meet-up (350
membres) et du #CMDAYS Paris (5000 membres)
+ Membre du #Hootsuite Partner Program
+ Twitter: (14 000) >> @borderlinetv
+ Website: www.borderlinetv.biz
+ Intervenant à l’ESAM Paris (European School for
Advanced Management)
> Nevertheless, beyond the positive
curves, we believe that #Pinterest as a
network, opens the ‘Pandora box’ on SEO
(or SMO) within the ‘Social web’.
Changes are coming…
> For sure, the ‘conversational web’ will be
asking serious questions to #Google’s
model, in the near future ... HD.

20. #PINTEREST PLUS
VIRAL QUE TWITTER?
Hermann Djoumessi, MA
Freelance Community Manager, #CM
#CMDAYS
Borderline Creatives / HOOTSUITE Partner Program
borderlinetv2013@gmail.com