HASENFARM @ NEXT Berlin 2012

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Best-practice-example of the Spreadshirt - based business model "HASENFARM" by NetzKombyse. Read the complete posting about the presentation: http://netzkombyse.de/2012/05/11/hasenfarm-spreadshirt-auf-der-next-berlin-2012/ Shop: www.hasenfarm.com

Estilo de vida Turismo Diversão e humor

HASENFARM.com
®
www.

seriously, we do successful business with
Spreadshirt & Bunnies
HASENFARM.com
Henning Groß @ NEXT Berlin 2012
1

SALES MULTIPLY LIKE RABBITS

April ´09
Dec ´09
June ´10
Dec ´10
March ´11
Dec ´11

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
2

HASENFARM.com Henning Groß @ NEXT Berlin 2012 3

WE USE: SPREADSHIRTS MARKETPLACE

HASENFARM
Henning Groß @ NEXT Berlin 2012
4
.com

WE USE: SPREADSHIRTS STANDARD-SHOP

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
5

WE USE: SPREADSHIRTS DESIGNER-SHOP

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
6

WAYS OF PROMOTING OUR BUNNIES

•  Facebook (facebook.com/HASENFARM)

•  Cooperations with rabbit-related NGOs

•  Public Relations

•  Spreadshirt-provided Marketing-Tools (Newsletter, Discounts)

•  Onsite-Contest & Give-Aways

but...

•  no Google-Adwords (as of the keyword-competition to Spreadshirt)

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
7

MARKETING-ACHIEVEMENTS

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
8

WE ARE LIVING LEGENDS

Our best selling item is now an exhibit in the German Museum of Rabbits
in Eppelheim near Heidelberg

HASENFARM.com Henning Groß @ NEXT Berlin 2012 9

Thanks & see you soon on

hasenfarm.com

HASENFARM.com
Henning Groß @ NEXT Berlin 2012
10

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HASENFARM @ NEXT Berlin 2012

1. HASENFARM.com ® www. seriously, we do successful business with Spreadshirt & Bunnies HASENFARM.com Henning Groß @ NEXT Berlin 2012 1

2. SALES MULTIPLY LIKE RABBITS April ´09 Dec ´09 June ´10 Dec ´10 March ´11 Dec ´11 HASENFARM.com Henning Groß @ NEXT Berlin 2012 2

3. HASENFARM.com Henning Groß @ NEXT Berlin 2012 3

4. WE USE: SPREADSHIRTS MARKETPLACE HASENFARM Henning Groß @ NEXT Berlin 2012 4 .com

5. WE USE: SPREADSHIRTS STANDARD-SHOP HASENFARM.com Henning Groß @ NEXT Berlin 2012 5

6. WE USE: SPREADSHIRTS DESIGNER-SHOP HASENFARM.com Henning Groß @ NEXT Berlin 2012 6

7. WAYS OF PROMOTING OUR BUNNIES •  Facebook (facebook.com/HASENFARM) •  Cooperations with rabbit-related NGOs •  Public Relations •  Spreadshirt-provided Marketing-Tools (Newsletter, Discounts) •  Onsite-Contest & Give-Aways but... •  no Google-Adwords (as of the keyword-competition to Spreadshirt) HASENFARM.com Henning Groß @ NEXT Berlin 2012 7

8. MARKETING-ACHIEVEMENTS HASENFARM.com Henning Groß @ NEXT Berlin 2012 8

9. WE ARE LIVING LEGENDS Our best selling item is now an exhibit in the German Museum of Rabbits in Eppelheim near Heidelberg HASENFARM.com Henning Groß @ NEXT Berlin 2012 9

10. Thanks & see you soon on hasenfarm.com HASENFARM.com Henning Groß @ NEXT Berlin 2012 10

HASENFARM @ NEXT Berlin 2012

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HASENFARM @ NEXT Berlin 2012