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1. Audience
Research

2. Here, you can see that I did a survey to understand
what aspects of health I should focus on for my advert.
The first question I asked was linked to exercise and
overall, I had come to the realisation that exercise is not
a massive issue for the group I surveyed and therefore
although it seems healthy through the sample of people
I did, I will still include it and focus on it as this is still a
widespread issue.

3. Here, you can see I need to focus on making the
message of having 5 fruits/vegetables a day as most
people I surveyed do not do this even though it is
massively important. This is also a wide spread issue
therefore I should make sure to focus on this.

4. Here, you can see I need to focus on trying to make
people a lot more healthier as most people I surveyed
do not do this even though it is massively important.
This is also a wide spread issue therefore I should
make sure to focus on this.

5. Here, you can see I need to focus on trying to make
people a lot more healthier through there diets as most
people I surveyed do not do this even though it is
massively important. This is also a wide spread issue
therefore I should make sure to focus on this.

6. Here, you can see the things I should reference when it
comes to giving people motivation. There are of course
many other things that can help with getting motivated
but these will be the main ones I reference.

7. Here, you can see the things I should reference when it
comes to giving people motivation and why it is okay to
have unhealthy foods in moderation and turning a
negative into a positive.

8. Here, you can see some of the best ways some young
adults exercise which I will make sure to reference in
my advert.

9. Focus Group questions
• Do you find eating healthy difficult and why?
• Do you find exercising difficult and why?
• What is your favourite form of exercise and why?
• What is your least favourite form of exercise and why?
• Why do you choose to do as much (or as little) exercise
as you do?
• What three things impact whether you do exercise?
• Why do you think a healthy lifestyle is important?
• What do you like to do to unwind in your free time?
• What's a trend you've noticed about this industry?
• What do you already know about this product, and what
would you like to learn more about?

10. Audience Profile
Demographics
Male: 70%
Female: 30%
Average age: 17
Average Social Grade: E
Psychographics: Mainstreamers and explorers
Overall, using the feedback from my questionnaire and
focus group, I have realised that there are questions that are
unanswered in which I will use a podcast to answer them
with detail. I will focus on getting active as that is a core
which can be integrated with eating healthy as both issues
that had came up have quite a few similarities. I learnt that
my audience like social media (In particular TikTok/Youtube)
therefore I should try and integrate this style into my TV
Advert so then my target audience will not be bored by the
style of the advert. For example, the pace of the advert will
be much faster and include more comedy with valuable
information still involved.