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How to Create Successful Online Communities Henriette Laidlaw Phil Galbraith
Online Community – a definition ,[object Object]
A Community of Practice ,[object Object]
[object Object],[object Object],[object Object],The “Together” communities
Designing Online Communities of Practice for Success ,[object Object],[object Object],[object Object],Adapted from Scott Burkett, 2006  ,[object Object],[object Object],[object Object]
1. Invest in the means, not the end  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Ensure clear aims for the community  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Establish a captivating “backstory”  ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Focus relentlessly on the needs of the members  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Resist the temptation to control  ,[object Object],[object Object],[object Object]
3. Don’t assume the community will become self-sustaining.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Strive for “mass stickyness” in the form of the targeted “killer app”.  ,[object Object],[object Object],[object Object]
4. “Collaboration”  should be an over-arching theme.   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Communities Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Activity Levels
 
 
Why does members contribute? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What about the “Lurkers” ,[object Object],[object Object],[object Object],[object Object]
Impact on Community ,[object Object]
Change in member activity Helen Nicol, 2007
4. Supporting building social capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Structural Enables members to locate expertise within the community Leverage weak ties  Access to experts Builds up a tacit knowledge base Exposure to new ideas Questions can be referred to an “expert” or a member in the “know” Brokering of connections Finding resources developed by other members Relational Coaching of new members, new to their professional role. Shared stories/experiences Trust Testing of new ideas Norm for helping Willingness to share Secure environment to express feelings Establish a positive reputation by assisting
5. Foster a sense of trust.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Don’t be afraid to  reinvent  yourself from time to time   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Exchange Shared Discussion Professional Development A Curriculum for Excellence Cybrary Publications News Useful links Deputes Together Leadership and Management Additional Support Needs Early Years Primary Secondary Quality Assurance Raising Attainment Staff Room Heads Together Leadership and Management Additional Support Needs Early Years Primary Secondary Staff Room Access restricted to Deputes Access for Head Teachers and Deputes Access restricted to Head Teachers
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Access to ‘experts’ as well as your colleagues
 
Benefits of The ‘Together’ Communities* “ It can save you time It’s a valuable source of info & advice It provides a national perspective Its use contributes to CPD It is up to date & continually updated It is a valuable source of support” *Taken from Heads Together Evaluation 2006: George St Research
Thought I might have felt overwhelmed by the amount of information available, but it has actually helped me focus on the priorities in my school and my place in taking these forward.  A great new resource. Nice to know that we do not have to continue reinventing the wheel and that an answer is just a click away. ) For me the most useful aspect of Heads Together is the constant collation of all the issues and links that are important to a Scottish headteacher is invaluable.   Deputes Together can only be a good thing. We tend to work away in our own schools and discuss topics within the SMT, and this new forum allows us to have wider discussion. Views from other authorities are essential!  It has opened a treasure box of resources, especially people!  lots of new ideas now floating around my head to take back to school!

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Successful Online Communities Slf Sept 2007

  • 1. How to Create Successful Online Communities Henriette Laidlaw Phil Galbraith
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  • 21. Change in member activity Helen Nicol, 2007
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  • 25. The Exchange Shared Discussion Professional Development A Curriculum for Excellence Cybrary Publications News Useful links Deputes Together Leadership and Management Additional Support Needs Early Years Primary Secondary Quality Assurance Raising Attainment Staff Room Heads Together Leadership and Management Additional Support Needs Early Years Primary Secondary Staff Room Access restricted to Deputes Access for Head Teachers and Deputes Access restricted to Head Teachers
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  • 31. Benefits of The ‘Together’ Communities* “ It can save you time It’s a valuable source of info & advice It provides a national perspective Its use contributes to CPD It is up to date & continually updated It is a valuable source of support” *Taken from Heads Together Evaluation 2006: George St Research
  • 32. Thought I might have felt overwhelmed by the amount of information available, but it has actually helped me focus on the priorities in my school and my place in taking these forward. A great new resource. Nice to know that we do not have to continue reinventing the wheel and that an answer is just a click away. ) For me the most useful aspect of Heads Together is the constant collation of all the issues and links that are important to a Scottish headteacher is invaluable. Deputes Together can only be a good thing. We tend to work away in our own schools and discuss topics within the SMT, and this new forum allows us to have wider discussion. Views from other authorities are essential! It has opened a treasure box of resources, especially people! lots of new ideas now floating around my head to take back to school!

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