1. Question 1a. Essay plans

2. Digital technology AS Edited on windows movie maker– basic software Written portfolio – folder No photography used Professional camera used but not a lot of understanding of how it worked(white balance, setting up shots…) Worked alone – no need for technology such as email/phones/Facebook… for communication

3. Digital Technology A2 Edited on premier pro. – more difficult software to use therefore took more time to edit. More detail could be used (e.g. adding titles and sound like sound bridges, use of transitions like on the montage shots) All presented on a blog: not always reliable with bad internet; more efficient and cheaper; can view other peoples… Edited photo’s with Photoshop (ancillary tasks) Worked in a group: Facebook, email, mobiles – for communication

4. Creativity AS Experimentation with shots, angles, and movement – unsure of what to do – minimal creativity Following conventions of the genre… playing it safe stunted creativity All presented in a folder Basic editing software, windows movie maker – not a lot of choice when it came to making decisions

5. Creativity A2 More experience with the camera – shots, angles and movement was steadier. More confidence lead to more trialling More advanced editing software – allowed me to be more creative as there was more choice – room for experimentation Challenging conventions (e.g. genre specific) All on a blog – allowed me to be more creative with the presentation of work and research (vlogs, podcasts, powerpoint, excell…)

6. Research and planning AS Primary research – internet, books… - free and accessible Just audience research in the form of a questionnaire – no other ways Basic storyboard and character development – no drafting or experimentation Presented in a folder – not many interesting ways to present it Worked alone – less time to go into detail as there was a heavier work load (time consuming)

7. Research and planning A2 Primary and secondary research – internet books… Looking into media theories as well Collected more data using more technology – Facebook, YouTube, questionnaires, blogs... Allows for a more extensive knowledge More drafting done – storyboard, shooting script, location recce (edited as we went along as we occurred problem along the way) Presented on a blog – more organised Worked as part of a group – more beneficial as more idea were contributed and combined; lightened work load as it was shared out

8. Post production AS Editing software was more basic – Windows movie maker: transitions, sounds, titles to film were simple and followed conventions – playing it safe Had re-do a scene in the film because the narrative could not be fully understood – re-drafting of work had to be done to make the work clearer and experimentation needed to be done in order for it all to make sense: time consuming No manipulation of photos

9. Post production A2 Editing software was more complex – premeir pro was used: more choice of transitions, titles to film and adding sound was allowed us to experiment more. Also lead top challenging conventions re-drafting of work was less necessary and if there was a mistake it was smaller – this is because I had learnt from the 1st year. Allowed more time for experimentation to be done Manipulation of photos using Photoshop – ancillary tasks as well

10. Using conventions of Real Media Texts AS Playing it safe – followed conventions, not a lot of confidence Using genre specific elements Basic representations Not many similar products research

11. Using conventions of Real Media Texts A2 Both challenged and followed conventions More conventions used More detail in representation Clearer genre – more genre specific elements and iconography More complex narrative as we knew how to get it across to the audience due to more knowledge Similar products: Black swan, step up, Honey, Save the Last Dance