1. Hellen Kariuki
P.O Box 8576-00100 Phone: 0722 996 111 email: helene26ke@yahoo.com
Professional Summary
An experienced, strategic and results oriented business development executive. I have successfully
developed advertising solutions for a broad range of local and regional and regional companies
ranging from corporate, SME's and small business. I have also successfully helped start an athletics
foundation and coordinated all fundraising, marketing and communications efforts.
Areas of Expertise
Business development, maximizing profits, marketing and promotions, sales initiatives, customer
service, trade promotions and research, fundraising and communications. Acquired skills on
writing proposals and website content development as well as tendering process with big
corporate and government institutions.
Core Qualifications
 Team liaison
 Reports generation and analysis
 Process implementation
 Client assessment and analysis
 Contract negotiation/review/drafting
 Computer proficient
 Strong verbal communication
 Quick learner
 Extremely organized
 Team leadership
 Data management
 Fundraising
 Communication
Work Experience
Symphony
Account Manager June – Present (7 Months)
Symphony is a large and well-established IT company in East Africa, with a corporate history that goes back
31 years. It is headquartered in Nairobi, Kenya, with operations in Kenya, Uganda, Rwanda, Burundi and
Ethiopia
Symphony delivers IT solutions to its corporate and individual clients in areas of Consultancy, Training &
Education, Business Solutions, Infrastructure, (hardware, software, networking, UPSs etc) and maintenance
services. Focus areas
Software::
Perceptive Software (Electronic Document Management System)- http://www.perceptivesoftware.com/
Business analytics (Cognos, SPSS)
Enterprise Content Management

2. IBM Collaboration Services
Rational
Cloud & Smarter Infrastructure
Web sphere
Systems;
Pure Systems
Power Systems (AIX, IBM, Linux)
System Z (Mainframe )
System X (x Series)
IBM Flex System and Blade Center
Storage
Others;
Desktops
Laptops
I pads
Uninterruptible Power Supply (UPS)
User UTM Firewall
Heavy Duty multifunctional Printers
Printers
Scanners & projectors
Key Responsibilities
 Managing a portfolio of accounts
 Develop, maintain and nurture executive level relationships in identified corporate and institutions.
 Develop strong relationships with all of a client's decision makers and find ways to maintain
productive relationships with each client.
 Build trust and strengthen client relationships by keeping customers informed on the way emerging
technologies can help their business
 Create and maintaining accurate account plans by understanding prospective and existing clients in
order to facilitate effective planning and reviews with senior level management
 Oversee full delivery of the proposed customer’s solution(s)
 Maximize account penetration, product and revenue wise.
 Deliver a positive customer service experience.
 Developing new business from new and existing clients.
 Prepare and submit tenders, quotations and proposals to customers
 Maintain High level of professionalism and work ethic
 Keep up to date with industry trends.
Training to Date
Ibm storage systems
- ibm storwize v7000
- flash system
-Puresystems –x86

3. -Pureflex- flex systems
-Ibm power systems-power8
-Linux on power
-Bigdata solutions
-bigdata and analytics
-Openstack overview
-Ibm Cloud strategy
-STG CASE Workshop cloud &analytics
-why infrastructure matters
-how clients make buying decisions
-effective questioning
-software group perspectives
-Objection handling
-how to identify analytics opportunities
-building value driven presentations
The Kenyan Runner Ltd April 2010 – May
2014
Marketing and Fundraising Coordinator
The Kenyan Runner Ltd is comprised of The Kenyan Runner Magazine (TKRM), a quarterly
magazine which publishes on athletics news now on its 9th edition, and The Kenyan Runner
Foundation (TKRF) whose mandate is to discover and nurture athletes.
Position purpose
Analyze, plan and implement marketing and sales activities. Monitor how target markets respond
to marketing efforts. Independently conduct the day to day operational management and
implementation of all activities pertaining to fund development and fundraising. Ultimately,
increase profit and retain loyal customers.
Key responsibilities
 To develop and implement sales and marketing plan for execution by the advertising and
sales department. This has resulted in significant growth of customer base.

4.  To manage the marketing budget, delivering all the marketing activities within the agreed
budget.
 To direct the hiring, training and performance evaluations of marketing and sales team and
oversee their daily activities.
 Negotiate contracts with distributors to manage product distribution, establish distribution
networks and developing distribution strategies.
 To develop annual marketing plan, with detailed activities to be followed during the fiscal
year with the aim of meeting organizational objectives.
 To maximize revenues from existing accounts and develop new ones.
 To lead the sales and marketing team to achieve monthly and yearly target
 Write Company's newsletters and update website.
 Liaise with editorial teams, photographers and designers to assist in production of
magazine.
 Obtain rights to use materials from other publications.
 Contributed to website redesign and development
 Research and contact potential funders
 Help obtain funding by drafting, editing, and preparing grants for submission.
 Build and maintain relationships with potential funders.
 Prepare grants/project proposals and progress reports as required.
 Develop an annual fundraising plan and budget.
Nation Media Group July 2005 to Jan 2010
Sales Account Executive
Position purpose
Business development, formulation of brand advertising, setting pricing strategies, building new
client base, determining of appropriate consumer promotions, marketing NTV brand, sales
maximization,
The geographical scope includes East Africa.
Key Responsibilities
 Developing proposals for business expansion and making regular reports on overall
business environment.
 Analyze and prepare of sales reports.
 Grow the business to meet targets and ensure high customer retention.
 Monitor competitor's activities in order to develop counteractive strategies.
 Ensure continuous improvement of customer satisfaction by implementing appropriate
customer service initiatives.
 Servicing of current clientele and strengthening of business.
 Increased revenue retention by enhancing and aggressively pursuing customer relations
resulting in decreased customer cancellation.
 Personally consulted with customers to identify current and future needs, and formulate
appropriate solutions that improve revenue relationships.
 Consultative sales approach restored relationships with some major accounts.
 Grew Highchem East Africa into a major client for NTV to produce 2.5 million in revenue in
2008.
 Develop comprehensive accounts plan for designed key accounts.
Planet Art Nov 2004 to July 2005

5. Sales and Marketing Executive
Position purpose
Head of Sales and Marketing for this start up company dealing with production of Media products.
Directed all sales and marketing activities including lead generation, account development, sales
forecasting and revenue generation of 30 major accounts.
The geographical scope includes East Africa.
Key Responsibilities
 Develop and execute marketing plans and programs, both short and long term to ensure the
profit, growth and expansion of company services.
 Responsible for development and implementation of the Flier Magazine which targeted the
middle and high income earners to help in shopping tips.
 Development of sales strategies and plans to be undertaken by the sales team.
 Prepare reports for overall sales work in order to identify areas of weakness and to
consequently develop counteractive strategies for recovery
 Prepare yearly budgets for marketing plans and strategies for Planet Art.
 Initiated and developed sales strategy that brought increased revenue of + 1.5 million above
plan.
Education
Catholic University of Eastern Africa Graduating Year 2004
Field of Study BA Social Sciences (Economics, Sociology)
Chinga Girls High School Graduating Year 1998
KCSE Mean Grade B
Achievements
Account Management
Business Development
Report writing
Article writing and editing
Proposal writing
Client Relation
Customer service, customer satisfaction and customer retention.
Market Research
Fundraising
Professional affiliations
Member, Catholic University Alumni Association
Member, Catholic University Economic students Association
Member, Catholic University Marketing Students Association
REFEREES
Shashi Shirol

6. Symphony
Tel: 072o 251 111
William Gathogo Kimani
Managing Director
The Kenyan Runner Ltd
Tel: 0722 635 792
Victor Rapando
Training Manager
EABL
Tel: 0721 978 930