In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
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Social Media - Finding and Maximizing the Right Channel(s) For Your Business
1.
2. “In today’s society where technology is changing
at the speed of light, social media has become an
essential part of business success. With so many
different social media platforms, it’s become
increasingly difficult to know which one(s)
will work for your business.”
Heidi Richards Mooney
4. How to Choose Which
Social Media Channels
are Right for
Your Business
5. IN THIS SESSION
We will Discuss:
How to decide which channel(s) to participate in, and what to
share on your best platform
How to Promote Your Social Media Channel to Find
and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert
in Your Industry, Where Everybody Knows Your Name
BONUS: Tools and Apps to Maximize Your Time and effort
on each channel
6. 5 Questions to ask when deciding which
channel(s) to participate in
1. Where is your Target Customer/Client spending time?
2. Where does the Competition Hang-out?
3. What are the Unique Attributes of the Channel?
4. Is there an Untapped Opportunity?
5. How many Channels can you do Well, Consistently?
17. FACEBOOK By the Numbers
Average Age Range of Users: 25-45 years old
Gender of Users: 60% female, 40% male
Average Annual Income: $69,000
33.8% of U.S. internet users clicked a Facebook like button on blog posts they enjoyed
Facebook has 2.5 million advertisers and 50 million small businesses
500 million people use EVENTS each month
1.44 billion monthly active users
There are over 100 million hours of daily video watch time uploaded/shared
Sources: TechCrunch and DMR Stats
18. FACEBOOK Unique Attributes
Primary Purpose: Builds brand loyalty and reputation. Establishes
your business as an authority through interesting content and
informational posts.
Reaches a variety of segments of an audience with one post
Offers opportunity to create ads to drive traffic to your website/blog
19. How They Use it
To stay on top of Family news
To Build Relationships,
Show off Company Culture
Connect Thru Video
Showcase Communities/ Properties
Success Stories/Images
Share Horror Stories & How they Help
Share Hero Stories/Showcase
Volunteers/Events
WHO USES IT
Everyone and their Grandmother…..
Brands...
Entertainment...
Real Estate...
Weight Loss...
Computer Repair/IT Professionals...
Nonprofits...
21. Jeanine Blackwell is a best-selling author, course creation expert and named
one of the "Top 40 Business Coaches In the World" by Leadership Excellence
30. LinkedIn By the Numbers
Average Age of Users: 37.6 years
Gender of Users: 56% Male 44% Female
Average Annual income: $83,000 (compared to FB $69K)
89% of all recruiters have recruited someone through LinkedIn (there are 94% of recruiters on LinkedIn
compared to 36% of Job seekers)
Users spend an average of 17 minutes a month on LinkedIn
People with the title CEO have an average 930 connections
13% of LinkedIn Users do not have a Facebook account
Total Number of LinkedIn Users 414 million
41% of Millionaires use Linkedin
Sources: TechCrunch and DMR Stats
31. LinkedIn Unique Attributes
Primary Purpose: Business to Business marketing. It’s a place where
another business owner can recommend your services to others, having
worked with you in the past.
LinkedIn is the largest professional network on the Internet
Can organize connections by tags
32. How They Use it
To Find Qualified Candidates
Attract Business Relationships,
Generate New Leads, Increase
Visibility, Top of Mind Awareness
Build Credibility, Find New
Opportunities, Build Credibility
Showcase skills, find work
WHO USES IT
Recruiters
Businesses
Professionals
Freelancers
# listed industry - Art & Design
33.
34. What Weave APP Does
Easily find people to network with based upon shared interests
Weave shows you professionals near you that you might want to
know. You can anonymously like or pass on them.
If they also want to meet you, Weave makes an introduction
36. What Connected APP Does
Displays news such as when a contact changes jobs or celebrates a
work anniversary.
You can send them a congratulatory message, like the update, or
message them privately
browse new potential connections and add them to your network
42. TWITTER By the Numbers
Average Age of Users: 34 years
Gender of Users: 50% Male 50% Female
Average Annual income: $50,000+ (compared to FB $69K and LinkedIn $83K)
There are over 60 million Twitter users in US.
On average 500 million tweets are sent per day
40% of Twitter users watch and learn as opposed to tweeting
Twitter supply tweets to the Library of Congress archive on an ongoing basis.
43. TWITTER Unique Attributes
Primary Purpose: Shares breaking news and quick updates, promotes new
products, content, or brand contests, collects instant feedback from your
audience.Serves people looking for quick info, company news, and immediate
response to questions about products or events
Focuses on dialogue creation and starting conversations with customers
Known for its hashtag (#) communication functionality - #SM4Biz2016
44. How They Use it
Inform, Update, Showcase
Stay connected with Fans
Share late-breaking news
Customer Service, Special Offers
Political news, information, finding like-
minded issue-oriented people,
voter outreach
Books, new releases, excerpts
Specials
WHO USES IT
Entertainment Industry
Celebrities
Media
Brands
Politicians
Authors
Food Service
50. GOOGLE+ By the Numbers
Average Age of Users: 28 years
Gender of Users: 67% Male 33% Female
Average Annual income: $75,000+ (FB $69K, LinkedIn 83K, Twitter 50K)
540 million active monthly users
Average time spent on Google+ per visit - about 4 minutes
Average sales order for a visitor referred from Google+ is $40
Engineer is the top Occupation listed on Google+ (29%)
70% of US Brands have a presence on Google+
Sources: StatisticsBrain, Tech Crunch and DMR Stats
51. GOOGLE+ Unique Attributes
Primary Purpose: To deliver information, spark discovery and foster conversation
between users scattered all over the world.
Because it is owned by Google, You increase the odds of getting highly targeted
visitors from Google’s organic search results if you have a Google Plus account
Google +1’s (social sharing) are one of the most important factors in determining
SEO
Including social share buttons or a toolbar on your site’s pages can increase content
52.
53. How They Use it
Share and Link to Content on their
own websites to boost Search
Share and Link to Content on their
own websites to boost Search
Share and Link to Content on their
blogs to boost Search
Find others in the same space to
network with, share and
promote ideas
To Get Found Locally
WHO USES IT
Brands
B2B Networkers
Bloggers
Tech and Engineering
Local Companies
59. Promote Your SOCIAL MEDIA
CHANNELS
Update Your FB Cover photo OFTEN
Create ADS on FB
Ask Others to Share Your Channels - Offer Rewards
Practice Cross-Channel Promotion
Include in all your Marketing, Email Newsletter, Print Material, Email
Place Social Media Links on Your Website
Speak, Sponsor an Event
Create a Custom #Hashtag and USE IT!
60. Analyzing and Maximizing Social
Visit each channel
Join Groups
Watch the Activity (lurk)
Take notes
Comment
Share your “stuff”
Measure Engagement
Go Mobile
61. “Just because a social network exists,
doesn’t mean you must be there.
Choose the channels where you can maximize your
time and effort for greatest return on investment
(i.e. The most impact and engagement).”
- Heidi Richards Mooney
62. Only $47 when you sign up today (Regular price $247)
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