How to build your list using wordpress - if you would like to view the tutorial, get the workbook AND 21 Ways to build your list special report, visit www.WECAI.org

1. How To Build Your List
Using WordPress

2. Think Email Marketing is Dead?
• Think again! Studies show:
– 77% of consumers prefer to get permission-based
marketing communications through email
– 44% of email recipients made at least 1 purchase
based on promotional emails
– Company email spending increases by 10% each
year
– For every $1 spent on email marketing, the company
sees an average return of $44.20

3. Key Elements to a Successful
Campaign
• Compelling subject line
• Relevant call to action
– Both of these elements affect the open rate &
conversion rate
• The more subscribers or qualified prospects you
have, the better your results

4. How Does WordPress Fit In?
• WordPress is a powerful web-publishing
platform
• Easy to use for both visitors & business owners
• Templates, plugins & widgets allow for easy
customization
• Decide on your goal & use WordPress & all its
features

5. Choose the Right Theme
• Themes dictate how your website looks
• There are many thousands of themes suitable
for all niches & industries
• There are even themes designed just for list
building!

6. What to Look for in a Theme
• Theme features
– What makes the theme different, functional & useful
• For listbuilding:
– Does the theme come with built-in email management
features?
– Does the theme offer the ability to create a single
squeeze page to capture email addresses?
– Does the theme allow you flexibility in placing your
opt-in box?

7. What to Look for in a Theme
• Plugin compatibility
– Do you want a plugin to create opt-in boxes &
manage your emails?
– Do you want to use a social media sharing plugin?
– Is your theme compatible with these chosen plugins?
• Where to find themes
– The WordPress repository
– Reputable designers, such as StudioPress,
DIYThemes or WooThemes

8. Integrating Popular Email Managers
• Some of the top email & autoresponder
managers are:
– Aweber
– Get Response
– MailChimp
– Constant Contact
– iContact
• Each of these easily integrate with WordPress

9. Integrating Popular Email Managers
• Adding opt-in boxes is easy…simply create it in
your email manager & copy/paste the code to
your website
• If you use an email management plugin or script,
you may experience some deliverability issues
• These systems are better to use in terms of
deliverability

10. Streamline Your Design
• When it comes to email signups, consistency
helps
• Visitors expect your opt-in form to be in the
same location of every page & to look the same
• Can you create a landing page with your theme?
– This option removes the header, footer & navigation
so there are no distractions
– Simply add some text, offer a freebie & include your
opt-in form

11. Notable Theme Developers
• Theme Forest
• WooThemes
• Elegant Themes
• StudioPress
• Themify
• Each of these developers
has multiple themes with
strong foundations you
can use for listbuilding
• Generate by StudioPress
offers an opt-in form right
under the header

12. Notable Themes
• Terrifico
• The Morning After (WooThemes)
• Whiteboard
• Eleven-forty (StudioPress)
• Generate Theme (StudioPress)
– These themes will provide you with a good starting
point
– Compare your needs with the theme features

13. Create Focus on Your opt-in
• Your site needs to:
– Bring in traffic
– Keep the readers’ attention
– Motivate readers to opt-in to your list
• Studies show placing an opt-in form in the right
sidebar or right side of header attracts the most
attention

14. One Theme Example

15. Listbuilding Strategies
• What are your goals?
• What steps do you need to accomplish them?
• Keep your website free of distractions
• Use a squeeze page to capture emails
• Place opt-in forms in other locations of your
website
– In the header - After posts
– In the footer - On thank you pages
– In the upper right sidebar

16. Email opt-in Forms
• These forms capture the name & email address
of your subscribers
• Eye-catching forms usually get more attention
• Pop-ups –
– Shows up on your page while the visitor is reading
– Catches attention but can also be distracting
– You can set it to fade at a certain interval
– Can include a close feature so people can close it

17. Email opt-in Forms
• Headers & footers –
– Positioned right below or inside your header
– Footer form can be used in conjunction with header
form
• Sidebar –
– Best location is upper right sidebar
– Test the upper left sidebar…you might be surprised at
the results

18. Example of Header opt-in

19. Email opt-in Forms
• In text & comment forms –
– Include within the body of your blog posts or articles
– Use a plugin that adds people when they comment
• Make it easy for people to subscribe
– Ask for a minimal about of information
– Name & email are the standard
– Asking too many questions may deter people

20. Clear Calls to Action
• Visitors need to be guided or told what to do
next on your website
• Keep your calls to action simple &
straightforward
• Every page, post, article, guest blog post & opt-in
form should have a call to action
• What do you want your reader or visitor to do
next?

22. Email Opt-in Offers
• A freebie that your reader receives in exchange
for giving their email address
– eBooks / Reports
– Webinars / Seminars
– Workbooks
– DVDs / Video downloads
– Interviews / Audio content
– eCourses delivered over several days
– Checklists / Mindmaps
– Sample book chapters / Coupon codes

23. Email Opt-in Offers
• What type of offer would be most valuable to
your reader?
• What offer couldn’t they resist?
– Upload it to the Media Library section of your website
– Create a download page only for subscribers
– Use SEO plugin to set the page to ‘no-index’ or ‘no-archive’
– Add a link to your incentive
– Set this page URL as your thank you page

24. Marketing Your Opt-in Offer
• Market & promote the offer
• Create a specific marketing strategy
– Advertise on Google or Facebook
– Promote it on social media
– Encourage others to share the link
– Hold a contest or giveaway

25. Listbuilding Plugins
• Plugins add extra functionality to your website
• When comparing free plugins with paid versions,
always read the reviews, the guarantee policy &
the technical support

26. Hybrid Connect
• Create opt-in forms
• Place opt-ins anywhere on your site
• Use in pop-ups
• Place forms within your video posts
• Ask people to opt-in when they leave a comment
• Integrates with Go To Webinar & Facebook
Connect

28. MaxBlogPress Subscriber Magnet
• Create wide variety of opt-in forms
• Place forms anywhere on your site
• Allows you to send a personal message to
commenters along with a sign up form
• Create header or footer opt-ins
• Integrates with Facebook Connect
• When people are subscribed, they can see your
site without the opt-in box

29. Opt-in Skin
• Add opt-ins to your pages or posts using an
customized skin
• Easy to use & personalize
• Split-test your forms
• Add social sharing buttons to forms
• Integrate opt-in forms with popular
autoresponder services
• 60-day money-back guarantee

30. Pippity
• Create pop-up opt-in forms
• Split-test forms
• Integrate with your chosen email tool
• Choose when the pop-up form will appear

31. Opt-in Monster
• Integrates with popular email services
• Create lightbox pop-ups, floating bars, sidebar
slide-ins, full page takeovers
• Perform A/B testing
• Allows page level targeting
• Exit-intent technology
• Full scale analytics & reports

32. PlugMatter Feature Box
• Places opt-in box right under your header
• Customize professionally designed templates
• Add your own custom design
• Split testing
• Ability to turn form off for those who have
already subscribed
• Compatible with most autoresponder services

33. Subscribe2
• Free plugin
• Full scale mailing list management system
• Manage opt-ins & confirmations
• Widget to add your opt-in form to your site
• Keep in mind – most web hosts have limits on
how many emails can be sent out
• Large lists will likely have to be exported to an
email system

34. Optin Revolution: WordPress Popup
• Free plugin
• Create & position pop-ups on your site
• Integrates with popular autoresponder services

35. Basics of Listbuilding
• Make it easy to subscribe
• Offer a great incentive
• Create clear calls to action
• Promote

36. Resources - Autoresponders
• https://www.aweber.com
• http://mailchimp.com/
• http://www.constantcontact.com
• http://www.getresponse.com/
• http://www.icontact.com

37. Resources – Theme Developers
• http://wordpress.org/themes/
• http://themeforest.net/
• http://www.woothemes.com/
• http://www.elegantthemes.com/
• http://studiopress.com/
• http://themify.me/

38. Resources - Themes
• http://wordpress.org/themes/terrifico
• http://www.woothemes.com/
• http://whiteboardframework.com/
• http://my.studiopress.com/themes/eleven40/
• http://my.studiopress.com/themes/generate/

39. Resources - Plugins
• http://hybrid-connect.com/
• http://maxblogpress.com/subscribersmagnet/sb
mg-trial-3.php
• http://optinskin.com/
• http://pippity.com/
• http://optinmonster.com/
• http://plugmatter.com/feature-box
• http://wordpress.org/plugins/subscribe2/
• http://wordpress.org/plugins/optin-revolution/

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