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The beatles 10 social media lessons
1.
The Beatles-50 Years
Later 10 Social Media Lessons HEIDI COHEN Actionable Marketing Guide Source: http://heidicohen.com/?p=21844 Photo credit: http://en.wikipedia.org/wiki/File:The_Beatles_in_America.JPG
2.
1. Do your
homework Source: http://heidicohen.com/?p=21844 Photo: http://en.wikipedia.org/wiki/ File:Storm_in_Hamburg_poster.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
3.
2. Create amazing
content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Love Me Do From Me to You She Loves You I Want to Hold Your Hand Can't Buy Me Love A Hard Day's Night I Feel Fine Eight Days a Week Ticket to Ride Help! Yesterday Day Tripper We Can Work It Out Paperback Writer 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. Yellow Submarine Eleanor Rigby Penny Lane All You Need Is Love Hello, Goodbye Lady Madonna Hey Jude Get Back The Ballad of John and Yoko Something Come Together Let It Be The Long and Winding Road Source: http://heidicohen.com/?p=21844 © 2014 – Heidi Cohen – Actionable Marketing Guide
4.
3. Tell your
story Source: http://heidicohen.com/?p=21844 Photo credit: http://en.wikipedia.org/wiki/File:The_Fabs.JPG © 2014 – Heidi Cohen – Actionable Marketing Guide
5.
4. Create your brand Source:
http://heidicohen.com/?p=21844 Photo credit: http://www.flickr.com/photos/bobjagendorf/8627805653/ © 2014 – Heidi Cohen – Actionable Marketing Guide
6.
5. Distribute your content w
i d e l y Source: http://heidicohen.com/?p=21844 Photo: http://www.flickr.com/photos/ellenm1/4280476270/ © 2014 – Heidi Cohen – Actionable Marketing Guide
7.
6. Craft shareable
sound bites Source: http://heidicohen.com/?p=21844 Photo: http://www.ebay.com/itm/THE-BEATLES-45-Picture-Sleeve-I-Want-To-Hold-Your-Hand-Capitol-5112-NM-/291069515729? pt=Music_on_Vinylhash=item43c51857d1 © 2014 – Heidi Cohen – Actionable Marketing Guide
8.
7. Expand media formats Source:
http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/ORIGINALBEATLES-MONTHLY-UK-FANCLUB-39-OCT-1966-/ 111256813888? pt=LH_DefaultDomain_0hash=item19e76c4140 © 2014 – Heidi Cohen – Actionable Marketing Guide
9.
8. Engage with fans Source:
http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/BEATLES-THE-CHRISTMAS-ALBUM-A-COLLECTION-SECOND-AMENDMENT-ZAP-RECORDS-7857-RARE-/ 301091055626?pt=Music_on_Vinylhash=item461a6ce80a © 2014 – Heidi Cohen – Actionable Marketing Guide
10.
9. Develop line
extensions Source: http://heidicohen.com/?p=21844 Photo credit: http://www.ebay.com/itm/THE-BEATLES-YELLOW-SUBMARINE-lunchbox-CHRISTMAS-ORNAMENT-NEW/371002711262? _trksid=p2047675.c100011.m1850_trkparms=aid%3D222006%26algo%3DSIC.FITP%26ao%3D1%26asc%3D19839%26meid %3D4662216527207394065%26pid%3D100011%26prg%3D8934%26rk%3D6%26rkt%3D10%26sd%3D370998265220 © 2014 – Heidi Cohen – Actionable Marketing Guide
11.
10. Evolve WITH the times Source:http://heidicohen.com/?p=21844 Photo
credit: http://www.ebay.com/itm/1968-LOOKMAGAZINE-WITH-AVEDON-BEATLES-POSTER-/ 171216860730?_trksid=p2054897.l4275 © 2014 – Heidi Cohen – Actionable Marketing Guide
12.
P.S. Don’t be
a meanie! Source: http://heidicohen.com/?p=21844 Photo credit: http://lcweb2.loc.gov/service/pnp/cph/3b50000/3b52000/3b52900/3b52906_150px.jpg © 2014 – Heidi Cohen – Actionable Marketing Guide
13.
• Please signup
for our free weekly Actionable Marketing Newsletter. Get a roundup of the week's posts with special content. • Please join Heidi Cohen’s Actionable Marketing Guide on social media: – Facebook – Google+ – Twitter • Want more of the Beatles? Go to the NYPL through May 10, 2014. Source: http://HeidiCohen.com/?p=21440 © 2014 – Heidi Cohen – Actionable Marketing Guide
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