Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
The Secret To Social Media Success in 10 Easy Steps
1. The Secret To
Social Media
Success
in
10 Easy Steps
Photo: https://ununsplash.imgix.net/34/kVEPcWcfSA2tgOpRz9Za__DSC0765.jpg?
q=75&fm=jpg&s=f6e772aabb5280c8956eb20ccba19be8
Heidi Cohen
Actionable Marketing Guide
February 23, 2015
#SMSecrets
2. HEIDI COHEN
Actionable Marketing Guide &
Riverside Marketing Strategies
For more information: http://HeidiCohen.com
Select Experience / Clients
Top Lists
Teaching /
Speaking
AccuWeather
Seen in: New York Times, Harvard Business
Review, ClickZ, Business 2 Community
3. The Current Social Media Landscape
Source: http://heidicohen.com/social-media-behavior-in-2015/
5. Customers
seek
purchase
information
on their own
Photo: Amanda Sandlin via https://unsplash.com
@HeidiCohen
#SMSecrets
• 66%-90% of the
way through
purchase process
before they contact
you. (Forrester)!
• Check 10.4 pieces
of content (Google)!
7. The Secret To
Social Media
Success
in
10 Easy Steps
Photo: http://www.pexels.com/photo/1145/
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
Get the checklist:
http://heidicohen.com/
2015-social-media-
marketing-checklist/
8. #1 Define your social media strategy
Photo: http://www.pexels.com/photo/154/
• What do you want to achieve?!
• Who do you want to attract?!
• What do you want to sell?!
• Where do you want to engage?!
• When does your audience engage?!
@HeidiCohen #SMsecrets
ActionableMarketingGuide.com
9. Photo: http://www.pexels.com/photo/2207/
#2 Develop social media positioning
• Select your social media message.!
• Consider your social media voice.!
• Modify your brand attributes for social media.!
@HeidiCohen #SMsecrets
ActionableMarketingGuide.com
10. #3 Create your social media content
Photo: http://www.pexels.com/photo/2170/
• Use a combination of original content,
evergreen content & third party content.!
• Utilize a combination of content types!
• Develop different content formats. !
@HeidiCohen #SMsecrets
ActionableMarketingGuide.com
11. #4 Optimize your
social media content
(Or it won’t get found in the noise!!!)
Photo: Wojtek Witkowski via Unsplash
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
12. TEST headlines—then choose
Source: http://www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding?
ref=http://blog.upworthy.com/post/37624725017/our-friends-at-the-new-organizing-institute-let-us
@HeidiCohen #SMsecrets
http://HeidiCohen.com
13. Avoid TH;DR
• Use bolding.
• Short paragraphs.
• Outline with bullet
points.
• Edit for 8th grade
reading.!
@HeidiCohen #SMsecrets
http://ActionableMarketingGuide.com
Article: http://heidicohen.com/social-media-35-brand-
attributes-to-consider/
14. Photo:
h(p://www.pexels.com/photo/1238/
#5 Build your social media presence
How will you represent business/employees on social media?!
• Name. Will you use your company name? !
• Imagery. What icons, brand logos & photos will you use?!
• Keyword rich description. !
• Links. Where will you link to? !
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
19. #6 Remember the marketing basics
Photo: Todd Quakenbush via https://unsplash.com/
• Phone number. !
• Physical address (if you
have one).!
• Email inquiry. !
• Landing page!
• Email capture. !
• Website or blog. !
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
20. #7 Distribute your social media content
Photo: http://www.pexels.com/photo/790/
• Post new content. !
• Re-promote older content. !
• Curate third party content. !
• Work with influencers. !
• Get a social media buddy. !
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
21. Create social media editorial calendar
Source: http://www.slideshare.net/Slideshare/slideshare-uploadcampaignscalendar2015
25. Photo: http://www.pexels.com/photo/2371/
#9 Integrate across organization
• Set social media guidelines for employees. !
• Train employees to be active on social media. !
• Encourage employees to copy marketing
when answering customer questions. !
• Provide content support. !
• Let employees know when new content is
published. !
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com
26. #10 Measure results
Photo: Carli Jean via https://unsplash.imgix.net/44/fN6hZMWqRHuFET5YoApH_StBalmainCoffee.jpg?
q=75&fm=jpg&s=a12260b56d9ce7b961c8fe33498ce779
• Track results back to business objectives.
• Test every element of your social media to maximize results.
• Revise social media activity based on tests & results.
@HeidiCohen #SMSecrets
ActionableMarketingGuide.com