The Secret To Social Media Success in 10 Easy Steps

The Secret To Social Media Success in 10 Easy Steps Photo: https://ununsplash.imgix.net/34/kVEPcWcfSA2tgOpRz9Za__DSC0765.jpg? q=75&fm=jpg&s=f6e772aabb5280c8956eb20ccba19be8 Heidi Cohen Actionable Marketing Guide February 23, 2015 #SMSecrets

HEIDI COHEN Actionable Marketing Guide & Riverside Marketing Strategies For more information: http://HeidiCohen.com Select Experience / Clients Top Lists Teaching / Speaking AccuWeather Seen in: New York Times, Harvard Business Review, ClickZ, Business 2 Community

The Current Social Media Landscape Source: http://heidicohen.com/social-media-behavior-in-2015/

Customers active on 2.8 social networks

Customers seek purchase information on their own Photo: Amanda Sandlin via https://unsplash.com @HeidiCohen #SMSecrets •  66%-90% of the way through purchase process before they contact you. (Forrester)! •  Check 10.4 pieces of content (Google)!

Consumer context matters! Social Media Content Marketing Mobile & Devices Source: http://HeidiCohen.com/?p=19627 @HeidiCohen ActionableMarketingGuide.com Context

The Secret To Social Media Success in 10 Easy Steps Photo: http://www.pexels.com/photo/1145/ @HeidiCohen #SMSecrets ActionableMarketingGuide.com Get the checklist: http://heidicohen.com/ 2015-social-media- marketing-checklist/

#1 Deﬁne your social media strategy Photo: http://www.pexels.com/photo/154/ •  What do you want to achieve?! •  Who do you want to attract?! •  What do you want to sell?! •  Where do you want to engage?! •  When does your audience engage?! @HeidiCohen #SMsecrets ActionableMarketingGuide.com

Photo: http://www.pexels.com/photo/2207/ #2 Develop social media positioning •  Select your social media message.! •  Consider your social media voice.! •  Modify your brand attributes for social media.! @HeidiCohen #SMsecrets ActionableMarketingGuide.com

#3 Create your social media content Photo: http://www.pexels.com/photo/2170/ •  Use a combination of original content, evergreen content & third party content.! •  Utilize a combination of content types! •  Develop different content formats. ! @HeidiCohen #SMsecrets ActionableMarketingGuide.com

#4 Optimize your social media content (Or it won’t get found in the noise!!!) Photo: Wojtek Witkowski via Unsplash @HeidiCohen #SMSecrets ActionableMarketingGuide.com

TEST headlines—then choose Source: http://www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding? ref=http://blog.upworthy.com/post/37624725017/our-friends-at-the-new-organizing-institute-let-us @HeidiCohen #SMsecrets http://HeidiCohen.com

Avoid TH;DR •  Use bolding. •  Short paragraphs. •  Outline with bullet points. •  Edit for 8th grade reading.! @HeidiCohen #SMsecrets http://ActionableMarketingGuide.com Article: http://heidicohen.com/social-media-35-brand- attributes-to-consider/

Photo: h(p://www.pexels.com/photo/1238/ #5 Build your social media presence How will you represent business/employees on social media?! •  Name. Will you use your company name? ! •  Imagery. What icons, brand logos & photos will you use?! •  Keyword rich description. ! •  Links. Where will you link to? ! @HeidiCohen #SMSecrets ActionableMarketingGuide.com

Facebook

Twitter

LinkedIn

Google+

#6 Remember the marketing basics Photo: Todd Quakenbush via https://unsplash.com/ •  Phone number. ! •  Physical address (if you have one).! •  Email inquiry. ! •  Landing page! •  Email capture. ! •  Website or blog. ! @HeidiCohen #SMSecrets ActionableMarketingGuide.com

#7 Distribute your social media content Photo: http://www.pexels.com/photo/790/ •  Post new content. ! •  Re-promote older content. ! •  Curate third party content. ! •  Work with inﬂuencers. ! •  Get a social media buddy. ! @HeidiCohen #SMSecrets ActionableMarketingGuide.com

Create social media editorial calendar Source: http://www.slideshare.net/Slideshare/slideshare-uploadcampaignscalendar2015

#8 Develop relationships Photo: http://www.pexels.com/photo/717/ •  Followers •  Inﬂuencers •  Prospects •  Customers •  Fans @HeidiCohen #SMSecrets ActionableMarketingGuide.com

Involve inﬂuencers

Get customers to participate

Photo: http://www.pexels.com/photo/2371/ #9 Integrate across organization •  Set social media guidelines for employees. ! •  Train employees to be active on social media. ! •  Encourage employees to copy marketing when answering customer questions. ! •  Provide content support. ! •  Let employees know when new content is published. ! @HeidiCohen #SMSecrets ActionableMarketingGuide.com

#10 Measure results Photo: Carli Jean via https://unsplash.imgix.net/44/fN6hZMWqRHuFET5YoApH_StBalmainCoffee.jpg? q=75&fm=jpg&s=a12260b56d9ce7b961c8fe33498ce779 •  Track results back to business objectives. •  Test every element of your social media to maximize results. •  Revise social media activity based on tests & results. @HeidiCohen #SMSecrets ActionableMarketingGuide.com

Deﬁne strategy Develop positioning Create content Optimize content Build presence Remember basics Distribute content Develop relations Integrate across ﬁrm Measure results The Social Media Marketing Cycle Source: ActionableMarketingGuide.com ©2015 Heidi Cohen-All rights reserved Get Social Media Checklist: http:// heidicohen.com/ 2015-social-media- marketing-checklist/

Thank you Heidi@HeidiCohen.com http://ActionableMarketingGuide.com @HeidiCohen Get Your FREE Social Media Checklist: http://heidicohen.com/2015-social-media- marketing-checklist/

The Secret To Social Media Success in 10 Easy Steps

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