Development presentation for PRD Newcastle on improving their personal lLinkedIn Profilegr

1. The Low Down on
Heidi Alexandra Pollard
Chief emPOWERment Officer
UQ Power
www.UQpower.com.au
Heidi Alexandra Pollard
www.UQPower.com.au

2. Focus for this session
• Why you need to be on LinkedIn now
• How to stand out from the sea of sameness
• Hacks to boost your online profile
• Positioning yourself as a thought leader in real estate

3. Who remembers these?

4. WHY YOU NEED TO BE ON
MORE THAN EVER BEFORE

5. • Globalisation Changes Our Community
• Increased Consumer Choice and Uberfication
• Technology Takes Private Lives Public
• Increased competition from online disrupters eg: realestate.com and open agent
SHIFT HAPPENS

6. How do you respond to inbound email?
You’ve got Mail!

7. How do you respond to LinkedIn messages?
LinkedIn Messages

8. The Rise of Social Media?
• Social media is simply another step in the
evolution of communication.
• The ability for social media to provide a 'one to many'
vehicle which can amplify to a 'many to many'
communication of ideas and content now means there is
scope for businesses (and individuals) to spread their
message quickly, efficiently and cheaply.

9. • LinkedIn is a professional online networking tool
that works particularly well for business-to-
business (B2B) relationships.
• It is like a directory of valuable business
contacts and, just as with ‘offline’ networking,
you get to choose who you connect with.
• LinkedIn allows you to find people
based on their profession, keywords,
companies, education etc which
makes it an extremely effective tool.
What is

10. What is
• LinkedIn has great Search Engine Optimisation
(SEO) and therefore ranks very high on Google.
So, when you search for a name on Google or any
other search engine, you will usually come across
that person’s LinkedIn profile (if they have one).
• LinkedIn like any business relationship is still about
give and take. It does take a bit of work (10
minutes every 2 days) to get the best results.

11. Why choose
• LinkedIn is an incredible tool for building
visibility and community on the web.
• It’s the largest professional network, with over
467 million contacts.
• That’s a lot of opportunities to build your brand,
succeed professionally and stand out as
Unique.
• If you don’t yet have a company website you
can use LinkedIn to ensure there is information
about you and your business available online.

12. Stats and Facts
• LinkedIn started on May 5, 2003
• It went public in May 19, 2011
• LinkedIn has 332 million members
• 2 new users join every second
• 42 million unique mobile visitors per month
(This is a 45% increase in just 12 months )
• LinkedIn’s user goal is 3 billion registered users
• 25 million LinkedIn profiles are viewed every day
• 41% of users visit LinkedIn via mobile
• The average number of connections is 930.

13. https://press.linkedin.com/about-linkedin
build
connections group
discussions
collaboration
opportunities
share your
expertise
Why LinkedIn?

14. LinkedIn Stats
• 35% check it daily
• 32% check the site several times a week
• 42% update profile regularly
• 81% belong to at least one group

15. Who’s Using
• Top Level Executives
- industry networking (22%)
- Promoting their business (20%)
• Middle Management Professionals
- To keep in touch with others (24%)
- Industry networking (20%)
• Entry Level Employees
- Job searching (24%)
- Co-worker networking (23%)

16. BEST TIMES WORST TIMES
7am – 9am 10pm – 6am
5pm – 6pm
Best times to use

17. The challenge then for agents and
experts is in the online world it
is even harder to
stand out.stand out.

18. association
WhatisaBRAND?
name
logo

19. Why branding?
Take water + sugar + fizz + a can
= costs less than 30c
Write Coca-Cola on the
can and charge $3.90
Coca-Cola spends more on its
brand than on its product

20. Brand U
The term branding has long been associated
only with companies until Tom Peters
famously said
“We are the CEOs of our own companies:
Me, Incorporated…
Your most important job is to be
marketing the brand called You.”

21. Brand U Challenges
1. I don’t know what makes
me unique and how to
position, package and sell it!
2. I’m flat out exhausted and
in overwhelm just doing my job.
3. I don’ know which things
really matter when building
my personal brand.

22. Building Brand U
1. Start thinking of yourself as a brand. What do you
want people to associate with you when they hear your
name? What topic or key message do you want to be
known for? What are your top strengths and qualities?
2. Grow your personal power. Get help to develop your
personal power, your self-worth, your ability to say yes
to the opportunities in alignment and no to those that
aren’t. The answer is not outside of you, it’s inside.
3. Go hack yourself. Learn strategies to improve your
personal productivity. Be focused, not busy.

23. Simon Sinek’s Golden Circle
“People don’t buy what you do. They buy why you do it.”
UQPower.com.au

24. Your Golden Circles
UQPower.com.au

25. Know your WHY
EG: My WHY Statement
To help people and companies identify and leverage their
unique power so they can increase their impact, influence and
income.

26. Know your WHO
Whether it’s peers or service
proiders in your professional
network, potential business
partners, or others in your Circle
of Influence, understanding your
audience will help you tailor
your LinkedIn profile to speak
directly to them.
WHO are you talking to?

27. Ask yourself
• Who will look at your online profile?
• What do people want to know about you?
• Where will they use this information?
• Why is your profile important?
• When and how often do you update it?
• How will you use your profile to your advantage?

28. How to make it work for you
• It’s not enough to have your LinkedIn
profile up and wait for something to happen.
• You need to engage in it actively to get results by
participating, sharing and connecting.
• In business there is a direct correlation between
your ability to build, manage and leverage
professional relationships and your success.
Ie: Your Network = Your Net Worth
• We prefer to do business with people we know,
like and trust - LinkedIn can get you there pronto.

29. 7 to improve your UQ

30. 1. Add a position
Create a compelling profile, not a resume rehash!
Update your employment history and professional
accomplishments. Be sure to include your current
position or job title and make sure it is aligned with
your ONE THING – your Unique Power you want to
be known for.

33. 7
Secret Tip
Add in what you do or your tagline – not just your title –
it’s a great for keywords.
The more skills and job titles that match recruiter or
business searches for candidates, partners and
suppliers, the higher volume of traffic your profile will
receive. In turn, better traffic means you’re more likely
to be the target of a new connection or opportunity.

36. 2. Add a photo
A professional looking photo or ‘headshot’ means
you are putting your best foot (or face) forward. It
also means people will recognise you which adds
to the Know, Like and Trust factor. And when
meeting up for a coffee with someone you met on
LinkedIn you can spot them.

37. You can increase your LinkedIn
views by 14X by including a photo

38. People are visual
Take a look at this eye
pattern research for
a LinkedIn page.
Notice how the eye
lingers much longer
on the photo that
anywhere else on
the page.
That’s why you need
a great headshot.

42. Avoid these mistakes

43. Nooooo….

44. To add to the PRD
Brand
Use a professional headshot that either has:
1 - the PRD brand or logo behind
2 – on location in your core area with a
recognisable landmark in the background

45. Change your banner

46. Every 90 Days

47. 3. Add at least 3 skills
Let people know what you’re good at, and then
get endorsed by your connections.
Remember to include your ONE THING – what
makes you Unique makes you stand out.
7

48. Endorsemen
ts

50. 4. Join and interact
in relevant groups
A great feature of LinkedIn is its groups. There are
literally thousands of groups on LinkedIn where
people discuss different topics. A great strategy is to
join and participate in group discussions that your
target market is part of. Demonstrate your expertise
and position yourself as an expert. This will build
trust and attract more business. Or create your own!
7

52. Group interaction tips
•Answer questions to highlight your subject expertise
•Communicate. Show interest. Look for ways to help.
•Be yourself. Be real. Be yourself.
•Don’t always be in selling mode!
•Have fun!

53. 5. Recommend people
An extremely powerful feature is that your clients
can leave recommendations on your profile, which
provides instant social proof and makes you more
appealing to prospects when they look at your
work profile and history.
Imagine searching for an accountant in your area
and one has recommendations and the other
doesn’t – which would you choose?
7

54. Give and take
To get recommendations remember to also recommend
businesses you have liked working with instead of just
hoping to be endorsed. It’s all about give and take.
Be genuine and bold –
ask clients to leave a
recommendation for
you as part of your
feedback process.
7

60. Rockstar LinkedIn User

61. 6. Publish Articles
Imagine searching for an agent in your area and
one has published articles about market trends,
where they see property heading, what’s hot as
well as tips for buyers and sellers and the other
just has a resume style profile – which would you
choose?
7

62. Include visuals

63. Include visuals

64. Extend Your Reach – Better Than A Blog

65. The Power of Articles

71. How you rank in your network

72. 7. Create a business page
People can find you based on the keywords that you
use, and likewise you can search for potential strategic
alliance partners, find people and businesses in the
same industry and email people directly without having
to go through numerous channels. A LinkedIn
Business page can act as an extra website so people
can find out more about what you do. You can also
post updates and information and read reports on the
7

73. Make it work
•Aim to update it once a week
•Make it highly visual
•Start with an action verb or ask a question
•Include links to articles and presentations
•Update status – strictly business (this is not
Facebook) but be friendly, interesting and use video to
show and tell

74. Ask questions

75. Use video show & tell

76. Keep it Short & Sweet

77. Provide Great Info

78. Use Neverfail Lists

81. • Use LinkedIn to do research about people. For example,
if you about to meet with the CEO of Goldmine Co. you
can look him up on LinkedIn and find out more about him
before your meeting.
• All recruitment companies use LinkedIn to find and
screen suitable candidates.
• Remember to link your company website, business card,
email signature to your LinkedIn page.
• Change your profile when you change campaigns
eg: every 90 days
• Upload presentations like this one via SlideShare!
What else can I do with

82. Use it for outbound marketing

83. Use it for outbound marketing
Hi NAME
thanks for connecting.
Looking through your profile I notice
(mention something specific about
their career, business or location that
is of interest)
I’d love to send a copy of my latest
market trend report with my
compliments.
What’s the best address to send it to?
GIVE

84. Use it for outbound marketing
Great NAME
The report is on its way!
I’ve also created a brief video to
compliment the report, you can access
it here (add link).GIVE

85. Use it for outbound marketing
Hi again NAME
I hope you found the video and report
of use.
I’d love to add you to our database and
send you any relevant properties in the
areas you might be interested in or
curious about. Would that be OK?
ASK

86. Use it for outbound marketing
Hi again NAME
I thought I would let you know that I’m
heading to the (XYZ) networking event
next (Add Date and time) and was
wondering if you would like to come
along and join me as my guest?
I heard the speaker (ABC) is very good
and thought it might be relevant to
you/your business.
INVITE

87. DISCUSSION
What’s the biggest thing you’ve learnt this morning?
What one thing will you do to power up your LinkedIn?