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ANNEXURE - 1
“How the Manufacturing of Tiles does take place of Nitco Ltd”
PROJECT REPORT
Submitted in partial fulfilment of the requirements for the award of the
INTERNATIONAL MBA IN SPECIALIZATION IN „Project Management‟
By
“Heena Jaisinghani”
“ULSU/MBA/IE/OCT13/16619”
Under the guidance of
“ MENTOR/ GUIDE NAME WITH QUALIFICATION”
JARO EDUCATION
MUMBAI
“Month & Year”
March 2014

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ANNEXURE -2
DECLARATION
I, Heena Jaisinghani hereby declare that this project report titled “How the
Manufacturing of Tiles does take place of Nitco Ltd” submitted in partial
fulfillment of the requirement for the
“International Executive MBA in Project Management” is my original work and it
has not formed the basis for the award of any other degree.
H.R.Jaisinghani
(Signature of the Student)
Heena Jaisinghani
Student Name
Place: Mumbai
Date: 31st
March 2014

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Table of contents:
Industry profile
Company Profile
Need for Study
Literature Survey
Objectives of Study
Research Methodology
Analysis
Conclusions and / or recommendations
Bibliography

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Industry profile
What separates Nitco from other Indian tile manufacturers, is that we have always
invested in the best available technology. Our machinery is state of the art, and our
factory operations are almost fully automated.
We have an eye for beauty and are on a continuous quest for perfection. We
therefore ensure that only those tiles, which match our highest standards, are given
the Nitco brand label, an assurance for quality.
Located in Alibaug, near Mumbai, it is here where the company manufactures an
endless variety of world-class tiles for low traffic, medium traffic and high traffic
areas. This high-tech plant has enabled Nitco to become India's first tile company to
offer international standards in the manufacturing of tiles. From beginning to end,
only the best will do. The high standard of our laboratory, for instance, is envied by
other tile manufacturers for its through and through systematic work. Every aspect of
our tiles is measured at our very own laboratory, from the tile‟s water absorption to
its strength. Even our raw materials are constantly tested to ensure that their
properties will be worthy of only the best, Nitco tiles.

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With its impeccable offerings we guarantee superior quality in terms of uniformity of
size, quality of finish, lasting endurance, dimension, colour and pattern. Our
commitment to perfection has contributed in redefining the perception of international
consumers on Indian products.
Marble Processing Plant at Silvassa
The World´s Best Marble
It‟s one of the very few automated marble processing plants in the world & the
only plant in India.
Consistent ultra-high cutting precision is accomplished with BM gangsaw
machines from Italy.
Natural marble is strengthened using automated netting and the world‟s best
epoxy resin (Tenax).

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A vacuum processing technique seals the tiniest of micro-pores within, to
ensure perforation-free marble.
A special super-gloss process involving UV resin and processing in the UV
lamp chamber imparts one of the highest gloss levels in the world.

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The NITCO Advantage
The superior quality of marble begins from the source - from select mines in
Italy and around the globe.
Marble is processed in the state of the art Breton processing plant in India.
NITCO is the only company that employs a pre-grinding process before
polishing.
Fully automated processes ensure consistency of size, incredible longevity,
and unrivalled enhancement of marble's natural beauty.
NITCO assures quantity supply of high gloss marble at par with the best in the
world.
NITCO's professional team is committed to delivering target quantities on-time
everytime.
Marble, Intarsia and Metal Craft
Nitco also has a marble facility at Kanjur Marg in Mumbai, receiving the finest marble
from all over the world. Countries from which we mainly source these materials
include; Italy, Spain, Turkey, Czech Republic and China.

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Here, at Kanjur Marg, various procedures take place, including the preparation
(polishing and waxing) of the marble, as well the creation of our Intarsia series,
which inspire anyone who sets their eyes on them. With the use of a Water Jet
Cutting Machine, we are able to transform marble slabs into the most unfathomable
designs, beautiful beyond imagination. This machine also enables us to cut designs
out of metal, a procedure also known as „Metal Craft‟.
We are currently in the process of building a new and fantastic showroom, which
customers will be able to walk through and chose their marble according to their
taste. The showroom will include setups of various rooms within a home, to enable
the customer to define more clearly his/her own vision of his/her home setup.
Mosaico
Also based in Kanjur Marg, Mumbai, our mosaico manufacturing line works hard
every day to create the finest mosaic designs conceivable. What is, however, very
special about our mosaico facility, is that our customers are able to chose their own
designs, no matter how large or complicated these may be.

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Company Profile
Vision
To Continuously improve the quality and design of products and to constantly
increase customer focus is our prime vision
Mission
To launch innovative and world class products to help customers realize their
dreams
To manufacture products of the highest quality , creating industry benchmark
To be fast and flexible , to be able to grasp opportunities in the fast changing
world
To be transparent and fair to customers, suppliers, shareholders and
employees in all our dealings
About NITCO Ltd.
NITCO is the only premium tile brand in India. That is why we are known as trend
setters within the industry. This is because, since our inception in 1953, we have
remained loyal to our Core values of “innovation, product quality and customer
service”.
NITCO Ltd., which is a limited liability company in India, is today traded on two stock
exchanges; Bombay Stock Exchange (BSE) and the National Stock Exchange
(NSE). NITCO was established in Bombay (India) in 1953 and is today one of the
largest manufacturers of floor tiles in India. We have a volume market share of

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around 6% and a value market share of around 10% among organized players.
Gross sales for Financial year 2012-13 was Rs 879.19 crores
What are we ?
NITCO (established in 1953 by Mr. Pran Nath Talwar) is among the top premium tile
companies in India.
The Company manufactures a vast portfolio of tiles(floor and wall), marble, mosaic
and metal craft.
Where we are ?
The Company is headquartered in Mumbai, India. Its pan-India presence is
facilitated through 22 offices. Its strong distribution network comprises more than
1100 direct dealers.
The Company exports tiles to countries like Belgium, The Netherlands, Muscat,
Saudi Arabia, Bahrain, Qatar, Oman and other European and African countries.
The Company‟s shares are listed on the BSE and NSE.
The promoters own 48.90% of the Company‟s equity
Our Businesses
the NITCO Group consists of NITCO Tiles, NITCO Marble, NITCO Art (Mosaico and
Intarsia), NITCO Wall Tiles and NITCO Earth (Real Estate).

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Our Product Portfolio
Product Portfolio
Floor Tiles
Ceramic Tiles , Vitrified Tiles – Soluble Salt , Ultra/Double charged,
Gres Porcelain Tiles (Naturoc), HD Digital Tiles
Wall Tiles HD Digital Tiles – Base tiles and highlighters
Marble Natural Marble, Engineered Marble
Mosaic
Signature Collection, Magnum Opus Collection, Décor collection ,
Solitaire collection , Creust Collection, Frame collection, Steps
Risers & Skirtings.
Pioneering Presence
The Company has carved out a distinctive reputation through the manufacture of
pioneering and innovative products comprising the following:
Environment-friendly, LEED certified tiles.
Rustic tiles utilising a unique „dry powder application‟ technology which
enhances a natural „stone‟ feel; undulated surfaces can be embellished using
special glazes to replicate a natural stone finish.
Super gloss floor tiles with enhanced aesthetic finish similar to natural stone.
600x600 mm glazed vitrified tiles of which the Company is among the largest
manufacturers in India.
100% matte finish tiles in satin and rustic finish with anti-skid properties
addressing medium and heavy footfall traffic.
Dirt-free tiles leveraging unique sharp-edge technology; tiles are cut to a
perfect square with minimal joints; the micro-porosity keeps tiles dirt-free and

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impervious to bacterial decay.
Rectangular wood strips, which reconcile the texture and colours of natural
wood with the durability of superior quality porcelain; easy to maintain.our
edgemarketing network
As a testament to our truly avant-guard thinking, we have won 13 Capexil awards
for innovation and design and 2 Construction World awards.
NITCO – a responsible organization
Business aside, we are very much aware of the human factors involved in our
business. We are aware that our customers and employees expect and deserve only
the best. Awareness of these underlying issues lies deep within the fabric of our day-
to-day work. We are also very much concerned about environmental factors and we
therefore ensure that our entire manufacturing process is non-polluting, that we
recycle all effluents and do not discharge any harmful materials into open land.
The Tile Plant at Alibaug, Maharashtra has been certified for Integrated Management
System (ISO 9001:2008 - For Quality Management , ISO 14001:2004 –
Environment Management , OHSAS 18001:2007 - Occupational Health and Safety
Management) and the Corporate office has been certified for ISO 9001:2008 - For
Quality Management.

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Awards
13 Capexil awards for innovation and design
2 Construction World awards
Economic Times Design Wall award
Best SAP implementation Award
20th rank in dream company to work for category by The World HRD
Congress Award
Certifications
QMS ISO 9001:2008
EMS ISO 14001:2004
OHSAS 18001:2007
CODE OF CONDUCT
The Board Members and Senior Management shall observe and endeavor to uphold
the highest standards of ethical conduct and maintain impeccable integrity and shall
work to further the interests of the Company to the best of their ability and judgment.
The Board Members and the Senior Management of the Company: -
Shall maintain and promote the Company by maintaining highest degree of
Corporate Governance practices.
Shall act in utmost good faith and exercise due care, diligence and integrity in
performing their official duties.

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Shall ensure that they use the Company's assets, properties, information and
intellectual rights for official purpose only and/or as per the terms and
conditions detailed in their letter of appointment.
Shall not divulge and maintain absolute confidentiality of information entrusted
by the Company or acquired during the performance of their duties and shall
not use it for personal gain or advantage.
Shall not seek, accept or receive, directly or indirectly, any gift, payments or
favour or induce anyone else in whatsoever form from the Company's
business associates, which can be perceived as being given to gain favour or
dealing with the Company and shall ensure that the Company's interests are
never compromised.
Shall not communicate with any member of press or publicity media or any
other outside agency on matters concerning the Company, except through the
designated spokespersons unless authorized otherwise.
Shall not, without the prior written approval of the Board or Senior
Management, as the case may be, accept employment or a position of
responsibility with any other organization for remuneration or otherwise that
are prejudicial to the interests of the Company and shall not allow personal
interests to conflict with the interest of the Company.
Shall in conformity with the applicable Law and the legal provisions disclose
personal and/ or financial interest in any business dealings concerning the
Company and shall declare information about their relatives (spouse,
dependent children and dependent parents) including transactions, if any,
entered into with them.
Shall not commit any offence involving morale turpitude or any act contrary to
law or opposed to the public policy and if committed shall be duty bound to

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inform the Company for appropriate action to be undertaken by the company
under the given relevant circumstances as per the policy of the company.
Shall ensure strict compliance of the prescribed safety & environment related
norms and other applicable codes, laws, rules, regulations and statutes, which
if not complied with may, otherwise, disqualify him/ her from his/ her
association with the Company.
Shall ensure strict compliance with SEBI (Prohibition of Insider Trading)
Regulations, 1992 as also other regulations as may become applicable to
them from time to time.
STATEMENT OF STANDALONE UNAUDITED RESULT FOR THE QUARTER
AND NINE MONTHS ENDED DECEMBER 31, 2013
Below is just part of statement
Income from Operation
18,464.22
20,254.74
17,963.29
55,805.88
58,744.88
76,907.27
Quarter ended
31.12.2013 (Unaudited)
Quarter ended
30.09.2013 (Unaudited)
Quarter ended
31.12.2012 (Unaudited)
Quarter ended
31.12.2013 (Unaudited)
Nine Months ended
Nine Months ended
31.12.2012 (Unaudited)
Year ended 31.03.2013
(Audited)

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Expenses
Net Share Profit/Loss
4,894.81
8,811.48
105.40
1,747.26
1,882.92
1,033.041,080.162,065.59
21,620.66
Expenses
Expenses Cost of
materials consumed
Expenses Purchases of
stock-in-trade
Expenses Changesand
stock-in-tradein
inventories of finished
goods work-in-progress
Expenses Power and
fuel
Expenses Employee
benefits expense
5,469.93
3,260.01
3,260.01
5,469.93
3,260.01
3,260.01
(Paid-upshare) equity share
capital (Face Value Rs. 10 per)
(5,642.28)
(4,933.10)
(6,500.00)
(15,430.00)
(19,655.24)
(23,133.82)

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All the manufacturing units in Morbi (Gujarat) had suspended production during
December 2013 as a protest against frequent increase in fuel costs and other
Industry demand. Consequently non availability of material for sale from Morbi
resulted in lower sales for the current quarter.
During the current financial year, the depreciation rates on certain assets have been
revised in accordance with its useful life. Consequently the depreciation charge for
the quarter ended 31.12.2013, 30.09.2013 and nine months ended 31.12.2013 is
higher by Rs. 38.95 lacs, Rs. 38.95 lacs and Rs. 116.42 lacs respectively as
compared to the depreciation provided in the previous period and accordingly
loss for the respective periods would have been higher by these amounts.

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Need for Study
To learn Management Skills Practically
The purpose of industrial visit is to get a basic knowledge about the work of
industry, and to learn about it and think to modify our skill and ability to
according to it.
To get basic knowledge about the work before complete the course.
It helps to Proact instead of reacting
Study tours or field trips play a key role in the learning process and are very
important in gaining practical knowledge.

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Literature Survey
2013
NITCO bags 20th rank in dream company to work for category by The World HRD
Congress Award.
2010
Setup of world class marble processing facility from Breton (Italy) at Silvassa.
2009
Construction World Award Winner.
2009
Nitco becomes a one stop shop solution, providing all premium flooring solutions, by
including wall tiles to its product portfolio.
2008
Construction World Award Winner.
2008
Expansion of exclusive Le Studio showrooms, to 13 in total, whilst three more have
been finalized. Also,expansion to 50 Le Studio Express showrooms, whilst it is
planned that 100 will be installed by the end of the financial year.
2007
Import of cement for distribution to customers in India
2007
10 Exclusive Showrooms - launch of the first "Le Studio" and 5 more across India
2007
Best SAP Project Implementation Award from SAP India Ltd

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2007
Capacity Expansion planned for Vitrified Tiles at Gujrat and Ceramic Tiles at Alibaug
2007
Marble import license granted by DGFT for 15895 tons, i.e 11% of the total licenses
issued for the year 2007-08 by DGFT
2007
Valuation of Nitco Realties for Rs. 406 crores by Knight Frank
2006
Nitco Realties incorporated for Real Estate development business
2006
Expansion of Ceramic Tiles capacity at Alibaug
2006
Listed on BSE & NSE
2004
Upgradation of Ceramic Tiles plant
2002
Quality Excellence Award for Processing Unit in Alibaug
2001
Import of Vitrified Tiles
1997
Manufacturing of Ceramic Tiles at Alibaug
1987
Processing and Distribution of Imported Marble

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1953
Inception
Nitco exports approximately 20% of its tile produce. Its expansive network is spread
throughout 24 countries, including the United States, Canada, Europe, Africa,
Oman, UAE and the Indian Ocean.
Winner of 13 Capexil awards for excellence in exports, Nitco has been conferred as
the “Export House” by the Government of India in the year 2002.
CEVISAMA 2011, showcases the world's most innovative design trends and ideas
pertaining to design surface coverings, bathroom and kitchen equipment, raw
materials, glazes, frits, ceramic tiles and machinery all under one roof.
Speaking at this event, Mr. Vivek Talwar, MD of NITCO Ltd said, 'We are very proud
to be the only Indian company to be invited to participate in CEVISAMA 2011, and
this is a major milestone for NITCO. Having set benchmarks in the Indian ceramic
industry we hope to strengthen our brand value globally through this achievement. It
is an amazing experience to be a part of CEVISAMA 2011 and showcase our latest
range of elegant, innovative and state of art products; thus giving customers from all
around the globe easy access to our large exclusive collection."

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Objectives of Study
To get Practical Knowledge through Industrial visit and interaction with
Managers
Industrial visit is a vital part of the curriculum. It helps to bridge the gap
between classroom and the real working world. The visit also provides first-
hand knowledge about the organizational structures and modes of operation
in different industries.
To understand the process
To experience chemistry at work
To become aware of the role of different people in an organisation

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Research Methodology
The research process is similar to undertaking a journey.
Steps in Research Process:
Formulating the Research Problem
Extensive Literature Review
Developing the objectives
Preparing the Research Design including Sample Design
Collecting the Data
Analysis of Data
Generalisation and Interpretation
For all of the above had a personal visit to Nitco Ltd, at Alibaug, their manufacturing
unit & Internet

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Analysis
Nitco is also a pioneer in manufacturing technology.
Nitco was the first Indian manufacturer to:
Introduce Rustic Tiles (Nov 1998), which requires a unique “dry powder
application” technology in order to create a natural stone look. Nitco is, in fact,
the only tile manufacturer in India, with this advanced technology.
Introduce Super Gloss floor tiles (April 1998).
Introduce 600 x 600mm glazed Vitrified tiles.
Introduce 100% Matt Finish tiles.
Introduce Dirt Free tiles (April 2002).
Introduce Wood Strip tiles in size 400 x 100 mm (Sept 2001).
Produce lead free glazed tiles.
NITCO has placed its foothold on the global market as a company recognized for its
innovation and quality products with a wide array of products tiles, marble &
mosaico. NITCO's aim is to bring international ideas, design & trends to the Indian
market and at the same time to showcase their own innovative design & trends in
the International market.
For the second time in Indian history, NITCO had showcased its products on a global
platform by being invited and participating in CEVISAMA 2011. Only leading
International tile brands from across the globe were invited to participate in the
exclusive trade show.

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Conclusions or Recommendations
Nitco strive at building a high performance culture and a stimulating working
environment which encourages innovation and continuous learning. Their endeavour
is to develop collective strength and potential in order to achieve our strategy and
vision of "Innovation for better life"
Nitco aims at building a strong pool of talent pipeline and hence focuses largely
Individual development plan of employees.
Employees can communicate ideas and share feedback with Senior Management.
Overall company initiatives and success stories are shared at quarterly, company-
wide meetings.

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Bibilography
Main objectives
At Nitco provides unparalleled opportunity for learning. They significantly
invest in a transformation learning experience for people across various
layers. They conduct both in-house as well as external Leadership
Development Program customized as per requirements of employees across
various verticals across India. Employees can also take advantage of
mentoring programs.
Sub-Objectives.
To Expand Leadership Skills
o Leadership is a crucial attribute that many managers lack despite their
job title. It is common practice for companies to promote employees
with the best results, but sometimes the best salesman doesn't make
the best manager. True leaders are able to instill trust, provide
direction, and delegate responsibility amongst team members.

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To Explore Encourage Adaptability
o Adaptability also contributes to a manager's effectiveness. When a
manager is able to adjust quickly to unexpected circumstances, he is
able to lead his team to adjust as well. Adaptability also means that a
manager can think creatively and find new solutions to old problems.
To Foster Interpersonal Skills
o Effective managers should strive to build personal relationships with
their teams. Employees are more likely to exceed expectations when
they trust their manager. When managers establish a relationship with
employees, it builds trust and employees feel valued. Valued
employees are more willing to get the job done right.
o The best managers know when their employees need more
development, and how to ensure those developments are successful.
Developing others involves cultivating each individual's talents, and
motivating those individuals to channel those talents toward
productivity.

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To Promote Personal Growth
o Finally, an effective manager is aware of their own personal
development. In order to successfully develop and lead others,
managers must seek improvement in themselves. A manager who is
willing to learn more and use their natural talents to the best of their
ability will be able to encourage the same behavior in employees.
o Effective management skills are comprised of several key components,
and are not easily achieved. Organizations need to recognize the traits
associated with successful management, and then promote employees
based on those traits. The highest achieving employees do not always
make the best managers, but employees that naturally exude the
attributes desired by managers are sure to be effective and successful
in management roles.
o To learn more about Profiles International's solutions for developing
effective management skills.
Correlational studies:
To ascertain the impact of training on employee retention.
To compare the effectiveness of different loyalty programmes on repeat
clientele.