Heavy Chef Feb 2010 "Taste of the Digital Future"
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Louis Janse van Rensburg's presentation at The Heavy Chef Session in Johannesburg, 2 Feb 2010, covering the Digital Consumer and what to expect. Some major trends and tips for digital marketers. Louis is the Johannesburg Manager of World Wide Creative.
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Heavy Chef Feb 2010 "Taste of the Digital Future"
- 1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010
- 2. all available at www.louisjvr.com
- 3. the times they are a-changin’…
- 4. “ ok, so then, what is world wide creative all about?”
- 6. watch out for smoke and mirrors!
- 8. “ the relationship between business and the consumer has changed”
- 9. four questions about your customers in 2010:
- 16. takeaway from question no.1: prepare to fragment your web presence
- 18. 2. what are they doing online? they are engaging on different levels
- 19. 2. what are they doing online? they are watching a LOT of videos
- 20. 2. what are they doing online? they’re recognising their social impact
- 21. 2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com
- 22. takeaway from question no.2: target specific socio-profiles
- 24. 3. how much influence do they have? enough to put a president in power?
- 25. 3. how much influence do they have? social media hits mainstream
- 26. 3. how much influence do they have? more than the all-powerful logo
- 27. 3. how much influence do they have? influence is accelerated by technology
- 28. takeaway from question no.3: partner, monitor and manage feedback
- 30. 4. what are their expectations? they expect (and reward) authenticity
- 31. 4. what are their expectations? they expect (and reward) fast “ Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst
- 32. 4. what are their expectations? they expect (and reward) better
- 33. 4. what are their expectations? they expect (the illusion of) privacy
- 34. takeaway from question no.4: identify your own brand custodians
- 35. “ stop asking when , and start planning for now ”
- 38. indeed, the times they are a-changin’...
- 39. thank you for your time, enjoy our drinks, try the veal…
- 40. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za
- 41. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za … and don’t forget: never trust a skinny chef!