Why your website needs to be built on a blog platform, and how to transform your business by blogging. It's easier than you think! (You don't have to be a brilliant writer!)

1. CONNECTING
THE DOTS…
Blog

2. I HAVE BAD NEWS …

3. YES, MY FRIENDS…IT’S A BLOG!

4. GOOGLE
Why Google is Google=
Relevant, dynamic, credible content
Blogs trump “Websites” in
placement

5. HOW PEOPLE WHAT INFORMATION BEFORE
THEY BUY
Thought: I’m tired all the time. I need more energy!
Search: “Natural Remedy Lack of Energy”

6. “I’M NOT READY TO BUY ANYTHING YET!
I DON’T KNOW WHAT TO BUY. I NEED MORE
INFORMATION…

7. AHA! INFORMATION!

8. CONTENT TO MULTIPLE CHANNELS
FB
• Post here as
a link
• Or upload
here
• Add to a post
• Add to a page
Twitter
• Tweet link
• Or links to
above

9. BRANDING: WHAT IT LOOKS LIKE
 The Most Important thing in Real Estate
Location.Location.Location.
 In Branding it’s:
Consistent! Consistent! Consistent!
 Find themes and color schemes that
“match” your other sites.
 Use profile photos taken in the same
decade!

10. BRILLIANT BRANDING
•A consistent brand
carries your message
further by making a
deeper impression that
lasts longer

11. BAD BRANDING=NO BRANDING
Is this even the same guy???

12. WHAT DO I BLOG ABOUT?
(THIS IS PART OF YOUR BRAND)
 The most important things in Blogging:
 Anticipated. Personal. Relevant.
 Information that would/should be expected from
you.
 Information that serves, educates, entertains,
informs, & creates a connection for your reader.
 Should serve them as much (or more) than you.
 What do you want to be “known for?”

13. FREE BLOGSITES*
 Posterous – easiest & free, ltd & not best for google
 Tumbler-- easiest & free, ltd & not best for google
 Blogger-- easy & free, better/not best but better for google
 Typepad -- free, not best for google
 Wordpress.com—free, not best for google
 (easiest to move to self hosted WP later)
 Wordpress.org – Self Hosted *
(Must pay for hosting $10 or less/month.)
 Free sites to add blog posts to:
 Squidoo
 Hubpages
 Inside919

14. THIS IS YOUR NEIGHBORHOOD
YOU BLOG = HOME
BLOG SITE

15. FREE UP TIME WITH & GET PEOPLE TO YOUR
BLOG!
 RSS by email! Instead of a ‘newsletter’
 Instead of just posting other people’s content, post
yours!
 Get more bang for your buck! (see last slide)
 Post on other relevant blogs
 Re-purpose your posts & add to larger relevant
blogs
 Link to other relevant people’s blogs
 Write down ideas when they strike!
 Schedule posts

16. THE EXTRA BONUSES OF A BLOG
 RSS reader, or subscribe by email
How many people have your
website show up in their inbox each
week?
More readers
=Make More Money
You can edit & change it!
=Save Money!