Facebook, Twitter, Instagram, Pinterest, Linkedin - they are the behemoths of Social Media. If you aren't using them to advertise your business and find new leads, you're completely missing the plot. But how do you reach those customers? How do you know what to put where. You need to have a SMART Content Strategy that is designed for your target demographic - and go after new customers with every new post. This deck will give you an easy 4 step plan of attack that is so simple you won't believe you didn't think of it yourself. Cycle, Rinse and Repeat and you'll be on the way to be a Marketing God in no time.

1. 1
Give Your
Social Media
a BOOST
Heather Wilde
Unicorn Whisperer
ROCeteer

2. 2
+ + +
Set Goals
Define Your
Market
Identify Their
Social Media
Channels
01
Create a
Content
Strategy and
Calender
02
Develop your
Engagement
and Growth
Strategies
03
Measure your
Results and
Make Changes
Where
Appropriate.
04Establish Goals Content Engagement Analyze
2
Social Media Marketing in 4 Simple Steps

3. 3
Specific
Measurable
Actionable
Realistic
Timed
Set SMART Goals

4. 4
4
Who is
buying your
product?
Who do you
want to buy
your product?
Know Your Target Market

5. 5
Find Your Best Platform
23% 26% 28% 28%71%
Online Adult Population
use Twitter
(19% of the entire Adult
Population)
Popular with
more affluent
users.
Online Adult Population
use Instagram
(21% of the entire Adult
Population)
37% of users
are Young
Adults (19-24).
Online Adult Population
use Pinterest
(22% of the entire Adult
Population)
42% of users
are Female.
Online Adult Population
use LinkedIn
(23% of the entire Adult
Population)
Platform most
likely to have
users aged
between 30-64.
Online Adult Population
use Facebook
(58% of the entire Adult
Population)
56% of users
are over the
age 65.
*http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

6. 6
Create a Content Strategy
Conversational
25% of your material
should be in a
conversational tone.
Promotional
20% is where you get to
plug yourself, so do it
carefully.
Entertaining
25% of your content
should be engaging just to
engage.
Educational
30% should be information
that is interesting and
teaches something.

7. 7
Create a Content Calendar
Linkedin
Friday SundayThursdayTuesday WednesdayTeam Name SaturdayMonday
Pinterest
Blog
Facebook
Twitter
Instagram

8. 8
Automate It.

9. 9
SMS
USER POLLS
QUOTES
FILLING IN
THE
BLANKS
QUESTIONS
PICTURES
VIDEOS
Digital Marketing
A successful engagement
strategy means you need to
be resourceful and switch it
up.
Engagement Strategies

10. 10
Existing clients and prospects
Promoted Posts
Shared content
Commenting
Sponsored Posts
Organic
vs.
Paid?
Growth Strategies

11. 11
17342Page views
56789Page Visit
45%Bounce Rate
00:03:32AVG Visit Duration
Total Visits
34
57
Old VisitorsNew Users
Measure Your Results

12. 12
“Idiots had
dogs in the
restaurant!!!”
“They make
the most
amazing
food!”
“They’re
vegan friendly
and have free
wifi!”
“They let me
bring my dog
into the
restaurant!”
“Best
customer
service I’ve
ever
received!”
“The place
smelled like
soup.” “Closed
Sunday.”
Know What Your Clients are Saying

13. 13
Establish Goals
Create Content
Drive Engagement
Analyze Results
4 Steps to Success

14. 14
Let Us Help!
hi@roceteer.com roceteer.com