Social Marketing in the Digital Age: 2.0

Heather Davis
Explorediscovercreate.com

OBJECTIVES:
Explore Marketing strategies that you may be missing out on.
Explore Conventional & Digital Marketing
Why Go Social
Discover what works and how some people have done it
Discover who is your audience
How to Go Social
Create your own strategy for implementation
Create An action Plan.
What you need to get social
#explorediscovercreate

“IN THE ATTENTION ECONOMY, YOUR COMPETITION IS EVERYBODY.”

TIMES: THEY HAVE ‘A CHANGED
Get your conventional marketing working with your digital marketing

MARKETING THAT STICKS NEED TO BE ACTIVE (SPRINKLED WITH A LITTLE STATIC).
Static
Classic Marketing
Newsletters
Flyers & Posters
Press releases
Website*
Email*
Social Media*
Active
Digital Marketing
Social Media*
Content
Mobile
Search (Paid & Organic)
SEO
Video

This is what your Marketing Plan Should Look Like.

This is what your Marketing Plan Probably Looks Like.

ITS 2014… TIME TO JOIN THE 74%
Users Are:
74% of online adults use social media
89% 18-29
49% 65+
No difference in income level
No difference in education level
71% use Facebook
17% use Instagram
21% use Pinterest
22% use LinkedInhttp://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

GO FROM FRIED OUT TO FIRED UP ABOUT YOUR MARKETING EFFORTS
Flat
Repetitive
Interruptive
Erratic
Dull
Frequent
Interactive
Relevant
Entertaining
Directed

Know Your Audience
Your marketing should have a voice and be directed to the right audience.
Intention
Purpose
Direction
Goals
One Size Does Not Fit All : who are they?
If you don’t know who you want to reach –how do you expect them to find you?

“VOICE”
What tone of voice do you want to have?
Information - Educator
Authoritarian - Expert
Funny –Regular Joe
Other?

GET ONLINE AND CONNECT.
DO:
Give
Advise
Warn
Amuse
Inspire
Amaze
DON’T:
Talk too much about yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” –Bob Burg
Start Sharing… But remember the Do’s and Don’ts:

DO THESE 4 SOCIAL THINGS
And they all avoid the “F” word (Facebook)

#1: PINTEREST
Pinterest
Share your photos: arts & craft projects, program successes, coaching techniques, etc.
80% of Pinterest Users are women
90% of Pins are Re-pinned =
Large opportunity to create original content and become the lead in your field!
Images work! And it links to your website or other social media sites.
VERY SHAREABLE! = Conversation

Find what you want & Post Original Content!

PINTEREST.COM/HEATHERANDTIM3
PINTEREST.COM/HIDEF7

#2 INSTAGRAM
Instagram
A FREE App to Share your photos: arts & craft projects, program successes, coaching techniques, etc.
Pictures are Personal & People like to connect with PEOPLE!
Used on smart phones/devices – sharing can me instantaneous
Use & Create #HASTAGS
VERY SHAREABLE! = Starts a Conversation

GET ON THE #HASHTAG TRAIN
#hashtagsareawesome
Make sure to pick a #hashtag no one else is using.
PROMOTE it on your other marketing materials and at the event.
#Hashtags allow people to join a conversation.
Create a #Hashtag and use them at your event, classes, parks, program, etc.
Then you can search your #hashtags and see what people are doing/saying across multiple social platforms, such as:
Instagram
Twitter
Facebook
Vine
http://youtu.be/57dzaMaouXA

#SCMAF

#3: HOOTSUITE
HootSuiteprovides a social media dashboard that helps marketers post, monitor, and measure their social media tools. It allows you to schedule posts to Twitter, Facebook, and Google+ throughout the day, and even manage multiple accounts. Additionally, it provides analytics that are essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks. Similar to other apps, HootSuitecan be accessed from your smartphone so you can continue to monitor and engage with your followers at any time.This app is available on all desktops.
www.hootsuite.comThere’s a free version to manage 5 accounts/streams

#4: CANVA.COM
Amazingly Simple Graphic Design
-FREE to use
-Free and paid image gallery
-Amazing templates
-Publish in PDF, JPEG, Links, Socail
-It will make you look awesome at everything

FREE (YES FREE) INFOGRAPHICRESOURCES
Infogr.am
Easel.ly
Piktochart.com
Visal.ly*
Embed Code generators:
Article: http://blog.hubspot.com/how-to-create- embed-codes-generator-infographic-content-ht
Generator: http://www.siegemedia.com/embed- code-generator
And create them in Powerpoint! Great resources and templates on the web. Check out hubspot.com for marketing resources. http://offers.hubspot.com/how-to-easily-create-five-fabulous- infographics-in- powerpoint?__hstc=20629287.8e6ec6f3d6fa26aa31064fadefbbe196.1395377157839.1395377157839.1395377157839.1&__hssc=20629287.2.1395377157840&__hsfp=2624290441

SAMPLE INFOGRAPHICLESSON
Take the info you’d use in a press release or and expanded version of what's in your Brochure:
Basics:
Who (who is your audience & who is your client?)
What (description of your program/class)
When (class starts, when registration begins/ends)
Where (is the class, where to register)
Why (why your class/program rocks)
How (call to action: how do they take your class)

Made in about 10 minutes using a free template on www.piktochart.com

EVENTS.. GET THE WORD OUT MOREEXAMPLE: EVENTBRITE.COM
www.eventbrite.com
Free & Super Easy To Use!!
List free events
List events with costs
Create Personal Event URL to promote it. http://sctcfallmeeting.eventbrite.com
They send a barcode ticket
You can download a free check in app to track participation.

TRY IT: YELP EVENTS
FREE to add events to Yelp.
Yelp powers Apple Maps –so people can find you and your events when searching on their iPhones.
Yelp also powers organic search results on Google.
Yelp also likes to work with communities to help promote events… so reach out to them!

MEET UP
“Find Your People”
Create or Find A MeetupGroup that is your audience
Create Meet Ups that align with your programs (cross promote your programs).
You’ll have access to more people (especially new people to the area).
Free and Low Cost Options

WHAT’S YOUR PLAN?
Traditional Marketing Efforts:
Digital Marketing Efforts:
Efforts to consider during the event/program:
How do you measure success?
Who’s Your Audience?
What’s your voice?
What’s Your Goal or Expected Outcome?
What are your opportunities/resources?

RESOURCES TO
www.Prezi.com
-Online presentation tool (you build dynamic presentations & share)
www.Slideshare.net
-Online presentation tool (you upload and share). It’s a great FREE resource to find presentations too.
www.Dropbox.com
-Online storage, accessible from any device
www.join.me
-Free online web conference
www.YouTube.com
-duh. Start a Channel & post videos
Vine (app)
-Instagram for 5 second videos.
www.Wordpress.com
-Open source & FREE blog & website building tool
Infographics:
www.infogr.am
www.easel.ly
www.piktochart.com

Instagram (app)
-Phone Picture App
-create event/program hashtag
Ex: #explorediscovercreate
QR Code Builder
www.visualead.com
Social Management
www.hootsuite.com
www.eventbrite.com
-Free online event pages
www.yelp.com/events
-List Your event for FREE on Yelp
www.google.com/+/business
-List Your Parks & Facilities for Free & link to Google Maps. Oh, and the hangouts are cool too.
Google AdWords
www.Google.com/giving
www.Adwords.google.com
MORE RESOURCES TO

CONNECT
Heather Davis
Social Media & Content Strategist
909-896-5200
heather@fifestarmedia.com
heather@socalteencoalition.org
Coming soon!
#GovSocialSolutions
@hidef7
@heatherantim
@fifestarmedia
@teencoalition
/heatherkdavis
/hattrickinspirations
/fifestarmedia
/socalteencoalition
/hidef7
/heatherandtim3

Social Marketing in the Digital Age: 2.0

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