Lessons in Innovation

1. SECRET INGREDIENTS
TO INNOVATION
Heather Hernandez

2. Agenda
 Inspiration for Innovation
 Empathy
 Curiosity
 Passion
 Process

3. Deep Knowledge

5. Leverage Social Media
 Join Facebook groups
 Follow inspiration on Twitter
 Engage, ask questions

6. Innovation Process
Synthesize
GenerateRefine
Discover

7. Discover - Explore
Discover Synthesize Generate Refine
 Current State
 Market Research
 Opportunities
 Shadow

8. Empathy
Say Think
FeelDo

9. 4Cs
Gamestorming: A Playbook for Innovators,
Rulebreakers, and Changemakers, Dave Gray
Components Characteristics
CharactersChallenges
Parts of
the topic
Obstacles
Features
People &
Roles

10. Synthesize - Understand
Discover Synthesize Generate Refine
 Organize Findings
 Identify and Prioritize Focus

11. Generate - Create
Discover Synthesize Generate Refine
 Generate Solutions (products/services)
 Explore Opportunities

12. Refine – Test
Discover Synthesize Generate Refine
 Iterate Over Ideas
 Evolve Solutions
 Focus on a Few

13. Disrupt: Think the Unthinkable to Spark
Transformation in Your Business
Luke Williams

14. Disruption
 Hypothesis
 “If I charge the batter, the phone will work.”
 Disruptive Hypothesis
 “What if the cell phone didn’t need a battery at
all.”

15. Define Where You Want to Disrupt
 Industry
 Travel and Leisure Industry
 Segment
 Hotel Segment
 Category
 Luxury Hotel Category

16. How can we disrupt the
competitive landscape of the
<<Travel and Leisure
Industry>> by delivering an
unexpected solution?
Question:

17. Clichés
 Products Clichés
 Features and benefits – “Always convenient.”
 Interactions Clichés
 Buying and consuming products and services –
“Rental cars: face to face interaction.”
 Pricing Clichés
 Companies price their products and services –
“discounts offered?”

18. Why do the clichés exist?
Question:

19. Disrupt Hypothesis
 Invert
 Every action choose opposite action – change
directions
 Deny
 Dump key aspects of cliché - Zipcar
 Scale
 Scarce made abundant, expensive made free.

20. Biggest Barriers to Innovation

21. Overwhelmed, Directionless
 There’s an opportunity to provide [who?] with
[what advantage?] that [fills what gap?]
 There’s an opportunity to provide [DRIVERS]
with [PRODUCTIVE] that [safe and optimized
for driving].

22. Isolated Thinking
 Blend ideas together
 Pick 3 Ideas – challenge assumptions,
experiement, gather feedback
 Blend the Benefits
 Benefit three customers:
 Partners
 Buyers
 Users

23. Stuck at the Water Cooler
 Talking about ideas keeps them general and
abstract
 Showing ideas makes them specific
 Idea Name
 Description of who its for and why they’ll care
 Visual

24. Questions?
 Heather Hernandez
 twitter.com/geekettebits