1. 2015 SDMS
ANNUAL REPORT
$ $ $
CME

2. 1
SDMS
MISSION:
The Society of Diagnostic Medical Sonography (SDMS) is a
professional membership organization founded in 1970 to promote,
advance, and educate its members and the medical community in
the science of diagnostic medical sonography.
STRATEGIC PLAN
Enhance functionality, productivity, efficiency of the SDMS to accomplish
our mission.
Expandmembership and engagement opportunities within the sonography
community to allow the SDMS to remain the essential resource for diagnostic
medical sonography.
Promotediagnostic medical sonography and the delivery of quality patient
care.
Expand and implement professional development opportunities and
information resources designed to meet the needs of the sonography and
medical communities.

3. 2
Dear SDMS Members,
2015 was a very exciting year for the SDMS. First, in the
spring, we undertook our strategic planning to ensure
that the SDMS can continue to serve the needs of the
sonography community. The SDMS is dedicated to being
your best career resource and our updated strategic plan will
guide us over the next three years as we realize this goal.
Secondly, in September we launched a completely
redesigned, reorganized, and rebranded SDMS website. The website acts as both the public face of the
SDMS and a central hub where our members can easily access their member benefits, earn CME credits,
access their SDMS CME tracker, and update their profile 24/7. If you haven’t explored the new website,
we encourage you to take a couple of minutes to set up your member account so that you can start
utilizing all of your SDMS member benefits.
Thirdly, in 2015, the SDMS introduced micro-volunteer opportunities. The SDMS counts on the
knowledge and expertise of our members to accomplish our mission and move the profession forward.
The SDMS micro-volunteer opportunities recognize the reality of today’s hectic lives while enabling you
to contribute to the sonography community.
Other highlights of the SDMS’ 2015 accomplishments include:
• Right-sized staff to meet the growing needs of the association
• Streamlined processes and procedures across the organization to better utilize resources
• Refreshed the look and feel of the Journal of Diagnostic Medical Sonography
• Added even more On-Demand Webinars increasing the number of SDMS CME credits offered free
of charge to our members
• Added a Pediataric Sonography book to the SDMS Registry Review Series
• Became a sponsor of the Committee on Accreditation for Advanced Cardiovascular Sonography
• Finalized the Scope of Practice and Clinical Standards for the Diagnostic Medical Sonographer
2016 holds even more changes and opportunities for the SDMS and you can read about them in the
following pages. We are excited about the future of sonography and look forward to working with you.
Best wishes for 2016,
Katie Kuntz, MEd, RT(R), RDMS, RVT, FSDMS
SDMS President (2013 – 2015)
Sheryl Goss, RT(R)(S), RDMS, RDCS, RVT, FSDMS
SDMS President (2015 – 2017)
MESSAGE FROM THE
PRESIDENTS

4. 3
2015 Net Income
THE SURVEY SAYS
SDMS Salary & Benefits Reports - Updated with 2015 Data
SDMS’ FINANCIAL
PERFORMANCE*
$ 422,328.00
Net Income Contributed to Restricted
Reserves for Future Projects$ 316,746.00
*Unaudited financials as of December 31, 2015.
In-depth salary and benefits data for the profession, provided free to SDMS members as part of
their member benefits.
• Compensation for sonographers by credential
• Bonuses and salary increases
• Benefits provided
SDMS Compensation Calculator – exclusive SDMS member benefit
Enter your education, credentials, experience, and location to find ou how you compare
to others in the profession.
$ NEW FOR 2016!
SONOGRAPHER
MEDIAN BASE HOURLY WAGE
$34.00 – increase of 3%
SONOGRAPHY
EDUCATORS
MEDIAN ANNUAL BASE SALARY
$75,000– increase of 4.2%
15,389
SONOGRAPHER
RESPONDENTS
508
SONOGRAPHY
EDUCATOR
RESPONDENTS
• Hours worked per week
• Average number of scans performed in a
typical workday

5. 4
SDMS’ VOLUNTEERS
Sonography and imaging organizations
Board, Committee, and Task Force
Meetings were attended by the SDMS
liaisons
Hours volunteered
by members on
behalf of the SDMS
The SDMS would like to thank our volunteers for donating their time and talents. Our accomplishments
are a direct result of their dedication and generosity.
170 Member Volunteers Were Selected to Serve the SDMS in 2015:
20
Shared their expertise in
SDMS webinars
Identified future leaders and
slated candidates for the
election
Conferred SDMS awards
Oversaw the SDMS budgets
and financial reports
Worked on proposed
legislation
5,000+
Do You Want To Make A Difference?
Provided onsite support during
the SDMS Annual Conference
Reviewed CME activities for
accuracy and compliance
Developed Registry Review
content
Planned program content for the
SDMS Annual Conference and
identified and secured faculty
The SDMS depends on volunteers to accomplish our mission and
strategic goals. Volunteer opportunities with the SDMS range from
long-term commitments such as the Board of Directors, committees,
and task forces to micro-volunteer projects that are shorter in nature.
Learn more and sign up to volunteer today.
sdms.org/volunteer

6. 5
SDMS MEMBERSHIP
ABDOMEN
18,211
BREAST
4,413
CARDIAC
5,244
FETAL
CARDIAC
437
NEURO
1,317
OB/GYN
17,218
PEDIATRIC
CARDIAC
509
VASCULAR
9,450
By the Numbers*
86.5% FEMALE
9,040 NEW MEMBERS
46.1AVERAGE AGE
84.6% Paid Hourly
Primary Job Function:
STAFF SONOGRAPHER
63%
1,420 25+ YEAR MEMBERS29,471 MEMBERS
47.7% Primary Job
Setting: Inpatient
Hospital/Medical Center
Practicing
SONOGRAPHY
15.6AVERAGE YEARS
Hold RDMS
CREDENTIAL
73.4%
Job Includes Clinical EDUCATION
of Sonography Students
46%
90.7% Employee of
a Facility/Institution
MEMBERSHIP
BY
CATEGORY
25,985 ACTIVE
1,081 ASSOCIATE
2,224 STUDENT
37 CORPORATE/BUSINESS/
INSTITUTIONAL
64 FELLOW
80 SUPPORTING
HIGHEST EDUCATION
COMPLETED
33.1%BACHELOR’S
41.1%ASSOCIATE’S
PEDIATRIC
93
+
WELCOME!
* As of December 31, 2015
PRACTICING SPECIALTY

7. 6
SDMS MEMBERSHIP
ACROSS THE WORLD
Argentina
Australia
Azerbaijan
Bahamas
Bangladesh
Belgium
Bermuda
Brazil
British Virgin Islands
Brunei
Bulgaria
Canada
Cayman Islands
Chile
China
Egypt
Germany
Ghana
Grenada
Hong Kong
India
Iran
Ireland
Israel
Italy
Jamaica
Japan
Mali
Mexico
Montserrat
Netherlands
New Zealand
Nicaragua
Nigeria
Oman
Pakistan
Peru
Qatar
Saudia Arabia
Singapore
Slovakia
South Korea
Sweden
Taiwan
United Arab Emirates
United Kingdom
United States
Reaching 47 countries

8. 7
REGISTRY
REVIEW
SDMS LEARNING
By the Numbers*
2015 ANNUAL CONFERENCE
17JDMS ARTICLES
WITH 1 SDMS CREDIT
OPPORTUNITY
PER ARTICLE
ADDITIONAL CME CREDITS
THROUGH THE SDMS
REGISTRY REVIEW SERIES,
INCLUDING WEBINARS
190
18 NEW
WEBINARS
SDMS CME
CREDITS
CME
307
FREE
15,839
SDMS CME CREDITS
EARNED AT THE 2015 SDMS ANNUAL
CONFERENCE
SDMS CME CREDITS
AWARDED
605,498 300,212CME CREDITS REPORTED
TO ARDMS
98.7% WERE
VERY SATISFIED/
SATISFIED WITH
THE CONFERENCE
99.2% SAID THE CONFERENCE
COMPLETELY/PARTIALLY FULFILLED
THEIR REASON FOR ATTENDING
99.1% WOULD
RECOMMEND THE
CONFERENCE TO
OTHERS
62EXHIBITORS
1,300PARTICIPANTS
By the Numbers
2015
SDMS
ANNUAL
CONFERENCE
* As of December 31, 2015

9. 8
Platinum Supporter Level ($30,000 or more)
American Registry for Diagnostic Medical Sonography (ARDMS)
Parker Laboratories, Inc.
Gold Supporter Level ($20,000 - $29,999)
Parks Medical Electronics, Inc.
Samsung Electronics America, Inc.
Unetixs Vascular, Inc.
Silver Supporter Level ($10,000 - $19,999)
Cardiovascular Credentialing International (CCI)
Davies Publishing, Inc.
ESP Ultrasound, Inc.
GE Healthcare
Philips Healthcare
Siemens Healthcare
Trajecsys Corporation
Bronze Supporter Level ($5,000 - $9,999)
American Registry of Radiologic Technologists (ARRT)
The Burwin Institute
CIVCO Medical Solutions
Intersocietal Accreditation Commission (IAC)
Nanosonics, Inc.
PCI Medical, Inc.
SuperSonic Imagine
2015 SDMS MEDAL LEVEL
SUPPORTERS
The SDMS and SDMS Foundation extend their deepest appreciation to the organizations that generously
supported the Society, its members, the SDMS Foundation, and the profession in 2015.

10. 9
Implement cutting edge technology to better serve our members
and the sonography community
Refresh JDMS author and reviewer resources
Increase CME credit and professional development opportunities
by utilizing the expertise of our volunteers
Release updated SDMS Salary & Benefits Reports
Launch an online compensation calculator – new exclusive SDMS
member benefit
Expand Registry Review resources
Investigate new SDMS member benefits and categories designed
to support sonographers and educators throughout their careers
Revise CME Policies and Procedures
Hold the Musculoskeletal Injuries (MSI) Consensus Conference to
update the industry standards for prevention of MSI in those who
use sonography
Refresh online educator resources
SDMS’ 2016 ACTIVITIES
$
MSI
JDMS
REGISTRY
REVIEW
CME

11. 10
SDMS BOARD OF DIRECTORS
Sandra Seher
RT(R), RDMS, RDCS,
CRGS, CRCS
Director (International)
Catherine Rienzo
MS, RT(R), RDMS, FSDMS
Treasurer
Patty Braga
MS, RDMS, RVT, RDCS, RT(R)
Secretary
Ted Whitten
BA, RDMS, RVT
Director
Katie Kuntz
MEd, RT(R), RDMS,
RVT, FSDMS
Immediate Past President
Sheryl Goss
MS, RT(R)(S), RDMS,
RDCS, RVT, FSDMS
President
Diane Youngs
MEd, RVT, RDMS
Director
Nancy Chouinard
MAppSc, RDMS, RDCS,
RVT, FSDMS
Vice President
Michelle Wilson
EdD, RDMS, RDCS
Director
Phillip Bendick
PhD, RVT, FSDMS
Ex-Officio Board Member
Tammy Stearns
​MS, RT(R), RDMS, RVT,
FSDMS
President Elect
​Sara Baker
​MEd, RDMS, RVT, RT(R)
​Director
Talisha Hunt
BSRT, RDMS, RVT, RDCS
Director
​Mitzi Roberts
​EdD, RT(R), RDMS, RDCS
Director
THANK YOU to Joy Guthrie, PhD, ACS, RDMS,
RDCS, RVT, RCS, RCCS, RVS, FSDMS, Kim Michael, MA,
RT(R), RDMS, RVT, Cheryl Vance, MA, RT(R)(M), RDMS,
RVT, and Jill Trotter, BS, RT(R), RDMS, RVT. The SDMS
appreciates their dedication and service to the SDMS and the
diagnostic medical sonography community.
OUTGOING BOARD MEMBERS

12. 11
SDMS STAFF
Mary Rodriguez, BS, CAE
Chief Operating Officer &
Deputy Executive Director
Chris Alcott, BS
Graphic Designer
Mehreen Ali,
BCOMM
Programmer
Donald E. Kerns, JD, CAE
Chief Executive Officer &
Executive Director
Heather Burns
Accounting Coordinator
Joe Cigno, BS, MCSE
Programmer
Christy Davis, MS, CAE
Chief Financial Officer
Scott Farmer, BS, MCP
Chief Information Officer
Heather Farmakis, PhD
Chief Learning Officer
Keith Gentry, BGS
Membership Manager
Eric Dean, AAS
Network Manager
Kaycee Neely, AA
Learning Coordinator
Kelly G. Stafford, MPA, CAE
Chief Marketing Officer
Mollie Gove, MA
Graphic Designer
Lisa Valenzuela, AA
Office Coordinator
Melissa Ball, BS
Learning Manager
Jenny Lee, BBA
Membership Coordinator
Mollie Pillman
MS-HSM, MBA, CAE
Chief Membership Officer
Tara Smith
Membership Coordinator
Manju Alexander, BA
Communications &
Marketing Manager