Web Analytics: The Value of Insight

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Heartwood Digital

Presentation given at the Event & Exhibiting Show, London, on 13th July 2011.

Tecnologia Negócios

Web Analytics: The Value of Insight Presented by Iain Harper heartwooddigital.com

About Iain Harper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],You and your Events

[object Object],[object Object],[object Object],[object Object],[object Object],What is Web Analytics?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Knowledge is Power

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Value of Insight

[object Object],[object Object],[object Object],Paid Search Tracking

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Segment & Conquer

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conversion Optimisation

[object Object],[object Object],[object Object],[object Object],Track Specific Behaviour

Goal Tracking Event Tracking Track Specific Behaviour

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary

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