3. 3
THE WORLD HAS GONE DIGITAL
87%Millennials always have their
smartphones on them
6hours average American spends
per day on social, mobile, digital
#1Social is top Internet
activity, surpassing email
13. OBSOLETE ADVISORS (n.):!
a) spend their time doing tasks that software
algorithms can do better and faster !
!
b) have not adapted to engage when and how
clients prefer!
14. 14
There’s an explosion of opportunities... where
you need to know how to relate to other
people, and that’s something that we can
cultivate and encourage to a greater extent,
and where humans still have a huge edge
over machines.
—Erik Brynjolfsson, Author of The Second Machine Age
BUT HOPE IS NOT LOST
15. 15
THE AGE OF THE
TRUSTED ADVISOR
• High-Touch at Scale
• Personalized and Personable
• Informed by Data, Built on Relationships
16. 16
YOU HAVE NEVER NEEDED YOUR ADVISORS MORE
In a world rich in digital information… the
personal trust and relationship that still
comes by spending time with someone, has
become even more valuable.
—Quentin Hardy, Deputy Tech Editor of The New York Times
20. 20
6AM 7AM 9AM 10AM 3PM
Alert: An advisor’s
acquaintance, Henry,
shared on Facebook
that his first child was
born.
Henry views 529
Savings Plan
content on advisor’s
website
Advisor logs into
unified view. Henry
is the top lead.
With predictive
content engine, the
Advisor emails Henry
relevant, helpful info.
The email resonates
with Henry, he meets
with the Advisor and
becomes a customer.
HOW IT COULD BE
21. 21
6AM 7AM 9AM 10AM 3PM
Alert: An advisor’s
acquaintance, Henry,
shared on Facebook
that his first child was
born.
Henry views 529
Savings Plan
content on advisor’s
website
Advisor logs into
unified view. Henry
is the top lead.
With predictive
content engine, the
Advisor emails Henry
relevant, helpful info.
The email resonates
with Henry, he meets
with the Advisor and
becomes a customer.
HOW IT COULD BE
MUST
23. 23
THANK YOU FOR BEING OUR PARTNER
100,000
Advisors
19
Countries deployed
95%
Renewal Rate
24. 24
THANK YOU FOR BEING OUR PARTNER
15%higher client acquisition…#1
prospecting program
24Xreturn on investment
22%sales uplift
– Large U.S. diversified financial services company – Leading multi-line insurance firm– Fortune 500 financial services company
25. 25
WE MUST TRANSFORM THE INDUSTRY FROM
OBSOLETE TO PREDICTIVE INTELLIGENCE
Silos
Corporated, Canned
Say-only
One-stop Shop
Hyperlocal, Personalized
Intelligent hear+say
27. 27
In the next twenty-four months, the planet will
add more computer power than it did in all
previous history.
―Erik Brynjolfsson, The Second Machine Age
One machine can do the work of fifty ordinary
men. No machine can do the work of one
extraordinary man.
—Elbert Hubbard
28. Software is eating the world
—Marc Andreessen
THANK YOU
CLARA SHIH
@CLARASHIH
Notas do Editor
The way Life Insurance used to be sold – door 2 door, meeting by meeting