Health Evidence presented an interactive 90 minute workshop at the 2017 Cochrane Canada Symposium. Participants learned about techniques, strategies, and resources to create interactive social media content, engage on platforms, tailor strategies with analytics; and [simultaneously] built a custom social media toolkit using the resource above. Access the workshop slides here: http://ow.ly/lLbV30bMjyh

1. MY SOCIAL MEDIA TOOLKIT
CONTENT CREATION RESOURCES:
□ Search www.healthevidence.org for methodologically strong systematic review findings to share with my network
□ Follow the Health Evidence™ review post FORMULA:
[Intervention] [effect] [outcome], [population/age]
□ Add shortened URL links to social media posts using:
□ Google shortener https://goo.gl
□ Ow.ly shortener http://ow.ly
□ Tiny URL https://tinyurl.com
□ Use www.symplur.com to find relevant healthcare related #HASHTAGS to add to my posts
□ Add stock PHOTOS to my social media posts, consider:
□ www.123RF.com
□ www.istockphoto.com
□ Create interactive SOCIAL MEDIA CARDS using www.Canva.com or Photoshop
SOCIAL MEDIA ENGAGEMENT STRATEGIES:
□ Use LISTS on social media to easily & quickly share relevant content with my followers
□ Use Twitter lists: https://support.twitter.com/articles/76460
□ Curate custom list of HEALTH PROMOTION EVENTS and join online conversations!
□ Health Canada Health Promotion Days: www.hc-sc.gc.ca/ahc-asc/calend/index-eng.php
□ Official WHO Health Days: www.who.int/mediacentre/events/official_days/en
□ Charity Village Special Awareness Days: www.charityvillage.com/directories/special-awareness-days.aspx
□ ‘Network’ with social media accounts to share content with unique audiences
I can share relevant content from @__________________ with my audience
@__________________ can share relevant content from me with their audience
□ Create a custom RESPONSE PLAN to report positive and/or negative feedback on social media platforms
In my organization, I will notify ___________________ of notable positive and/or negative feedback.
Together we will develop an appropriate and timely response.
ANALYTICS RESOURCES:
□ Monitor platform ANALYTICS:
□ How to use Twitter analytics: www.business.twitter.com/en/analytics.html
□ How to use Facebook insights: www.facebook.com/business/a/page/page-insights
□ Import multiple platforms to a social media MANAGEMENT SYSTEM to easily monitor platforms and schedule posts
□ Try www.hootsuite.com
□ Set up Google Analytics and monitor web traffic attributable to social media
□ Google Analytics Academy Courses: www.analytics.google.com/analytics/academy
info@healthevidence.org | www.slideshare.net/HealthEvidence/presentations