Slides from the workshop: 'Shoot for the Stars - all 4 stars, to be precise' at Building Perfect Council Websites 11, 14 July 2011 #BPCW11

1. Hosted by:
Workshop:
Shoot for the Stars
David Miller, COO, TERMINALFOUR
James Hall, Web Development Officer, Gedling Borough Council
Co-Chairs:
Dan Jellinek, Editor, E-Government Bulletin
Martin Greenwood, Director, Socitm Insight Programme
Gold Sponsors:

2. TERMINALFOUR
Building Perfect
Presentation to Comhairle Council Websites
‘Shoot for the Stars - all 4 Stars, to be precise’
David Miller
COO TERMINALFOUR
James Hall
Web Development Officer
Gedling Borough Council

3. TERMINALFOUR’s Focus
• Established in 1996
• Specialise in Web Content Management
• Over 300 clients
• Focus on Local Government & Higher
Education
• 100+ Local Gov (UK & abroad),
Central Gov / Gov Agency clients
• Dublin, Boston & London Offices
• 100% Open Product Architecture
• Designed for large scale rollout
• Focus on Ease of Use for all

4. TERMINALFOUR in a nutshell ….
We make it really easy for
organisations to deliver and
manage very large, highly
devolved, multilingual
Websites, Intranets and
Extranets
4

5. The Challenge for Local Authorities (and others….)
Greater Demand
Less Resources

6. Reduced / re-allocated budgets

7. Merging Councils, Teams and responsibilities

8. Greater Citizen Demand for Online Services

9. In spite of these challenges…
Local Authorities
Still Seek….

10. …SOCITM ‘4 Star’ Rating

11. SOCITM Criteria for a ‘4 Star’ Rating
• Useful Content • Usability
– Information – Use of A to Z list
– Links elsewhere – Ease of Search
– Currency (Up- – Ease of
to-date) Navigation
– News value – Use of Location
– Transactions – Accessibility
– Participation – Resilience

12. Ease of use for key stakeholders:
1. Visitors:
• Look.... Do... Leave
2. Content Authors:
• Add once... Use many places
3. Platform owners:
• Available, accessible & secure
4. Service providers:
• Ease of service introduction / change

13. What TERMINALFOUR believes this means...
• Strategy
– Have a vision for the website
Strategy
– Make it easy to use for ‘All’ users +
– Make it ‘Task’ focused
– Keep it ‘Current & Relevant’ Platform
– Make it measurable +
• Platform
– Out of the box Experience
– Works for Communications and IT alike
– Open (data and API)
– Specific Modules = 4 Stars
– Mobile ready/friendly/out of box
• Experience
– Leverage the knowledge of a ‘Community’
– Tried and tested ‘Processes’
– Ongoing ‘Support & Development’

14. TERMINALFOUR Site Manager Platform

15. A platform for both Communications and IT
Communications like … IT teams like …
• Devolved content creation and • Browser-based administration
authoring • Integration into SharePoint and back-
• “Direct Edit” end systems
• Multi-level control of page, • Easy setup of new websites, sections,
section or site etc pages
• Find, organise, choose and • Open Platform, Browser independent
reuse content • Metadata management for SEO
• Setup new websites, sections, • Integration with AD and LDAP
pages with brand consistency • Logging, reporting, review and version
• SEO tools built in roll-back
• Deferred publishing • Accessibility compliance
• Manage multi-language sites • Powerful, flexible workflow
• Self-service Web forms
• Analytics
• 100% API

16. Focus on community: You’re not alone....
• Learn from contemporaries:
– How are they using their WCMS
– Common lessons/mistakes
– Active user feedback
• R&D: Open Source Ethos of
product development:
– Always moving forward
– Expose Information / Open Data
Community Standards / Best practice:
– A basis for communications
– A basis for measurement

17. Focus on task....

18. Focus on personalised experience

19. Focus on simplicity....

20. Focus on Sharing the experience, vision… and cost…

21. ‘On the Road to 4 Star’ – James Hall,
Gedling Borough Council