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Healthcare Brand Management
“A Conversation About Accountable Care Business Models”

                                          Healthcare
                                          Medical
                                          Pharmaceutical
                                          Directory

                                          .COM
Healthcare Brand Management
“A Conversation About Accountable Care Business Models”

                                          Healthcare
                                          Medical
                                          Pharmaceutical
                                          Directory

                                          .COM
Introduction

• Healthcare is a dynamically progressive industry, never satisfied with
  “leaving things the way they are” because patient care can always
  be improved, technology offers new options and there is a
  continued quest to serve patients better while lowering costs

• The traditional sense of an Accountable Care Organization (ACO)
  structure was envisioned as a hospital system-centered model
  supported by primary care and specialist groups

• Healthcare reform, unmet patient needs and commercial
  opportunity has cultivated the creation of both traditional and new
  concept ACO models in the marketplace!
Traditional ACO Business Model
 3 conventional delivery entities forming a homogenous ACO entity…




                                       Accountable
                                          Care
                                       Organization




                                         Hospital




                        Primary Care                    Select
                           Groups                     Specialists
New elements are impacting the ACO market chemistry

• Physician Ownership

• Managed Care Organizations

• Chain Drugstores

• Patient Specialty
ACOs are moving beyond the boundaries of the traditional model

• The ACO market is redefining itself based on:

    o advanced technology/cumulative data access
    o clinically and commercially driven physicians
    o managed care organization involvement
    o evolving patient/marketplace needs
    o financial demands
    o legal/legislative affirmation of healthcare reform
Physician-led ACO
• Optimus Healthcare Partners is located in Summit, New Jersey

• Their provider network includes 500+ primary and specialty doctors
  which presently serve an 11-county area

• Optimus is associated with the Brookings Dartmouth ACO Learning
  Collaborative for funding, administrative setup, IT development and
  other operational support

• They are participating in the Shared Savings Medicare program
Physician Practice Group Partnering With Managed Care
• Bon Secours Medical Group (BSMG) is in Richmond, Virginia, their ACO
  managed care partner is CIGNA, based in Bloomfield, Connecticut

• BSMG is affiliated with Bon Secours Virginia Health System

• Known as a collaborative care ACO, they seek to duplicate the
  Medicare ACO business model in a commercial arrangement

• The organization will care for about 8,000 CIGNA beneficiaries
  served by 90+ physicians in over 30 locations

• CIGNA will compensate the physicians for services and a “pay for
  Performance” is in place for meeting quality care and cost reduction goals
Physician ACO Engagement
• Healthcare reform legislation mandated no new physician-owned
  hospitals could be built and expansions to existing ones completed
  by December, 2010

   o The provisions do not prohibit physicians from owning/operating an ACO


• Physician groups owning an ACO and/or joining a hospital/IDN, may
  have more direct clinical/financial influence in treatment and
  reimbursement guidelines

• The strong physician interest in ACO ownership/operation was
  unforeseen by the industry
Hospital System Partnering With Managed Care
• AdvocateCare is a combination of Advocate Healthcare, based in Oak Brook,
  Illinois and managed care partner BlueCross BlueShield of Illinois

• Advocate Healthcare is the largest Illinois healthcare system with 10 hospitals,
  6,000 affiliated physicians and 250+ sites of care

• Health Care Services Corporation (HCSC) owns BCSBS of Illinois, BCBS of Texas,
  BCBS of Oklahoma and BCBS of New Mexico

• AdvocateCare will limit annual price increases in exchange for part of the shared
  savings

• The AdvocateCare ACO membership consists of 375,000 members and is
  reportedly the largest commercial ACO in existence
Hospital System, Physician Group, Managed Care Partnership

• Dignity Healthcare of San Francisco, is in partnership with Hill
  Physicians of San Ramon and California BlueShield
  headquartered in San Francisco

• Dignity Healthcare is the fifth largest hospital provider in the
  nation and the largest hospital system in California

• Hills Physicians is a network of 3,500+ independent physicians

• Care focus is on 40,000+ beneficiaries of the California Public
  Employees Retirement System (CALPERS) located in the
  Sacramento area
Managed Care ACO Engagement
• A managed care partner can provide a variety of resources to an
  ACO including:

   o   Advanced IT planning, claims data management, information sharing
   o   Care/cost treatment performance algorithms, actuarial support
   o   Consumer and professional relations/communications
   o   Funding


• A managed care partner can benefit from being an ACO partner

   o Active stakeholder in risk management
   o Direct access to care/cost data
   o Have a shared organizational interface with providers
Chain Drugstore ACO
• Known as “Walgreens Well Network”, Walgreen Co. has formed ACO
  partnerships in 3 states:

   o Advocare Physician Group, Marlton, New Jersey
      • Advocare has 350+ physicians, 110 locations in New Jersey and
        Southeastern Pennsylvania serving 500,000+ patients

   o Diagnostic Clinic– Largo, Florida
      • Diagnostic Clinic has 100+ providers at 3 multi-specialty practice locations
         in the Tampa area serving 90,000 patients

   o Scott & White Healthcare – Temple, Texas.
       • Scott & White is a non-profit collaborative health system which owns,
         partners or manages 12 hospital sites and 65+ clinic locations


• The “Walgreens Well Network” focuses on chronic disease patients
Chain Drugstore ACO Engagement
• Patients can easily speak directly with a pharmacist, especially at 24-
  hour locations

• Additional access to care provided by in-store clinics staffed by
  nurse practitioners

• Extensive prescription adherence monitoring capabilities

• Claims data management and information sharing capabilities
Patient Specialty ACO: Geriatrics
• West Florida ACO, located north of Clearwater/Tampa , Florida

• One of the first ACOs to operate through the Shared Savings
  reimbursement arrangement

• Primary focus is on the care of geriatric patients, a high care
  and cost market segment

• Their goal is to serve approximately 10,000 Medicare
  beneficiaries

• Medicare funding changes will continually have a direct impact
  across their clinical/financial arrangements
Patient Specialty ACO: Oncology

• Florida Blue (a BlueCross BlueShield plan) and Moffitt
  Cancer Center located in Tampa, Florida have formed an
  oncology-focused ACO

• Over 330 Florida oncologists are in their provider network

• Moffitt Cancer Center is one of only 41 National Cancer
  Institute-designated Comprehensive Cancer Centers

• Florida Blue has formed another oncology ACO with
  Baptist Health South Florida and an oncology group
Patient Specialty Engagement

• Physician and nurse staff specialization is better defined

• Patient care/treatment management is highly focused

• Development/improvement of treatment protocols is streamlined

• Analysis of clinical and claims data is more concise, positive or
  negative trends are more quickly identified
Summary
• With the advent of ACOs, there is potential for physicians to take back
  some ground they lost to commercial and government payers

• Managed care/commercial insurers bring critical administrative, clinical,
  financial and technical resources to ACOs, in return they position
  themselves more closely within point of care organizations

• Walgreens participation is a prime example of ACO business model
  adaptability which may attract other organizations to form ACOs

• Patient specialization intensifies the care/cost focus of ACOs which could
  lead to better outcomes with more economical results

• As the ACO concept continues to rapidly evolve, there will be more care
  options for patients to choose from and new opportunities for insurers,
  healthcare product manufacturers and other entities to engage the
  marketplace
For ongoing business and clinical healthcare industry resources, please go to:


 www.HealthcareMedicalPharmaceuticalDirectory.com


                                                                Healthcare
                                                                Medical
                                                                Pharmaceutical
                                                                Directory

                                                                .COM

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A Conversation About Accountable Care Business Models - John Baresky, #baresky

  • 1. Healthcare Brand Management “A Conversation About Accountable Care Business Models” Healthcare Medical Pharmaceutical Directory .COM
  • 2. Healthcare Brand Management “A Conversation About Accountable Care Business Models” Healthcare Medical Pharmaceutical Directory .COM
  • 3. Introduction • Healthcare is a dynamically progressive industry, never satisfied with “leaving things the way they are” because patient care can always be improved, technology offers new options and there is a continued quest to serve patients better while lowering costs • The traditional sense of an Accountable Care Organization (ACO) structure was envisioned as a hospital system-centered model supported by primary care and specialist groups • Healthcare reform, unmet patient needs and commercial opportunity has cultivated the creation of both traditional and new concept ACO models in the marketplace!
  • 4. Traditional ACO Business Model 3 conventional delivery entities forming a homogenous ACO entity… Accountable Care Organization Hospital Primary Care Select Groups Specialists
  • 5. New elements are impacting the ACO market chemistry • Physician Ownership • Managed Care Organizations • Chain Drugstores • Patient Specialty
  • 6. ACOs are moving beyond the boundaries of the traditional model • The ACO market is redefining itself based on: o advanced technology/cumulative data access o clinically and commercially driven physicians o managed care organization involvement o evolving patient/marketplace needs o financial demands o legal/legislative affirmation of healthcare reform
  • 7. Physician-led ACO • Optimus Healthcare Partners is located in Summit, New Jersey • Their provider network includes 500+ primary and specialty doctors which presently serve an 11-county area • Optimus is associated with the Brookings Dartmouth ACO Learning Collaborative for funding, administrative setup, IT development and other operational support • They are participating in the Shared Savings Medicare program
  • 8. Physician Practice Group Partnering With Managed Care • Bon Secours Medical Group (BSMG) is in Richmond, Virginia, their ACO managed care partner is CIGNA, based in Bloomfield, Connecticut • BSMG is affiliated with Bon Secours Virginia Health System • Known as a collaborative care ACO, they seek to duplicate the Medicare ACO business model in a commercial arrangement • The organization will care for about 8,000 CIGNA beneficiaries served by 90+ physicians in over 30 locations • CIGNA will compensate the physicians for services and a “pay for Performance” is in place for meeting quality care and cost reduction goals
  • 9. Physician ACO Engagement • Healthcare reform legislation mandated no new physician-owned hospitals could be built and expansions to existing ones completed by December, 2010 o The provisions do not prohibit physicians from owning/operating an ACO • Physician groups owning an ACO and/or joining a hospital/IDN, may have more direct clinical/financial influence in treatment and reimbursement guidelines • The strong physician interest in ACO ownership/operation was unforeseen by the industry
  • 10. Hospital System Partnering With Managed Care • AdvocateCare is a combination of Advocate Healthcare, based in Oak Brook, Illinois and managed care partner BlueCross BlueShield of Illinois • Advocate Healthcare is the largest Illinois healthcare system with 10 hospitals, 6,000 affiliated physicians and 250+ sites of care • Health Care Services Corporation (HCSC) owns BCSBS of Illinois, BCBS of Texas, BCBS of Oklahoma and BCBS of New Mexico • AdvocateCare will limit annual price increases in exchange for part of the shared savings • The AdvocateCare ACO membership consists of 375,000 members and is reportedly the largest commercial ACO in existence
  • 11. Hospital System, Physician Group, Managed Care Partnership • Dignity Healthcare of San Francisco, is in partnership with Hill Physicians of San Ramon and California BlueShield headquartered in San Francisco • Dignity Healthcare is the fifth largest hospital provider in the nation and the largest hospital system in California • Hills Physicians is a network of 3,500+ independent physicians • Care focus is on 40,000+ beneficiaries of the California Public Employees Retirement System (CALPERS) located in the Sacramento area
  • 12. Managed Care ACO Engagement • A managed care partner can provide a variety of resources to an ACO including: o Advanced IT planning, claims data management, information sharing o Care/cost treatment performance algorithms, actuarial support o Consumer and professional relations/communications o Funding • A managed care partner can benefit from being an ACO partner o Active stakeholder in risk management o Direct access to care/cost data o Have a shared organizational interface with providers
  • 13. Chain Drugstore ACO • Known as “Walgreens Well Network”, Walgreen Co. has formed ACO partnerships in 3 states: o Advocare Physician Group, Marlton, New Jersey • Advocare has 350+ physicians, 110 locations in New Jersey and Southeastern Pennsylvania serving 500,000+ patients o Diagnostic Clinic– Largo, Florida • Diagnostic Clinic has 100+ providers at 3 multi-specialty practice locations in the Tampa area serving 90,000 patients o Scott & White Healthcare – Temple, Texas. • Scott & White is a non-profit collaborative health system which owns, partners or manages 12 hospital sites and 65+ clinic locations • The “Walgreens Well Network” focuses on chronic disease patients
  • 14. Chain Drugstore ACO Engagement • Patients can easily speak directly with a pharmacist, especially at 24- hour locations • Additional access to care provided by in-store clinics staffed by nurse practitioners • Extensive prescription adherence monitoring capabilities • Claims data management and information sharing capabilities
  • 15. Patient Specialty ACO: Geriatrics • West Florida ACO, located north of Clearwater/Tampa , Florida • One of the first ACOs to operate through the Shared Savings reimbursement arrangement • Primary focus is on the care of geriatric patients, a high care and cost market segment • Their goal is to serve approximately 10,000 Medicare beneficiaries • Medicare funding changes will continually have a direct impact across their clinical/financial arrangements
  • 16. Patient Specialty ACO: Oncology • Florida Blue (a BlueCross BlueShield plan) and Moffitt Cancer Center located in Tampa, Florida have formed an oncology-focused ACO • Over 330 Florida oncologists are in their provider network • Moffitt Cancer Center is one of only 41 National Cancer Institute-designated Comprehensive Cancer Centers • Florida Blue has formed another oncology ACO with Baptist Health South Florida and an oncology group
  • 17. Patient Specialty Engagement • Physician and nurse staff specialization is better defined • Patient care/treatment management is highly focused • Development/improvement of treatment protocols is streamlined • Analysis of clinical and claims data is more concise, positive or negative trends are more quickly identified
  • 18. Summary • With the advent of ACOs, there is potential for physicians to take back some ground they lost to commercial and government payers • Managed care/commercial insurers bring critical administrative, clinical, financial and technical resources to ACOs, in return they position themselves more closely within point of care organizations • Walgreens participation is a prime example of ACO business model adaptability which may attract other organizations to form ACOs • Patient specialization intensifies the care/cost focus of ACOs which could lead to better outcomes with more economical results • As the ACO concept continues to rapidly evolve, there will be more care options for patients to choose from and new opportunities for insurers, healthcare product manufacturers and other entities to engage the marketplace
  • 19. For ongoing business and clinical healthcare industry resources, please go to: www.HealthcareMedicalPharmaceuticalDirectory.com Healthcare Medical Pharmaceutical Directory .COM