2. Xploring Phase
1. Preparing to be an explorer
2.Planning the exploration route
3.Selecting the exploration activities
4.Discovering values on frontiers
3. 1. Preparing to be an explorer
1962 John Glen Story
Curiosity is the motive of knowing the unknown
16. 3. Selecting Activities
Experts Candidates
Books
Disciplines Internet
Future views General Futurists
Future Focus Psychologists
Acadimics
Data Base developer
Sci-Fic Writers
Major companies Bankrupted
21. 4. Value On Frountiers
Convenience Drives the purchase process
Make our products more accessible
The Reward is a child smile
Test it with children first
Often spill it while opening
Consider a chewable version
All products are alike
Look into a co-branding