3. 1. Masthead
8. Selling Line
or Banner
Web-links?
Ears?
9. Tagline
2. Plug
3. Graphic
Feature or
Puff
4. Secondary Lead
10. Feature
Article Photo
11. Headline
12. Anchorage
13. Flash
5. Kicker
6. Cover Line
7. Caption
14. Menu Strip
15. Bar Code
16. Date Line
4. 1. Masthead
8. Selling Line
or Banner
Web-links?
Ears?
9. Tagline
2. Kicker
3. Cover Line
10. Feature
Article Photo
11. Secondary Lead
4. Headline
12. Anchorage
13. Plug
5. Menu Strip
6. Flash
7. Caption
Graphic
Feature or
Puff
15. Bar Code
14.
16. Date Line
5. The Masthead on the Kerrang! Magazine looks like shattered glass,
emphasising the idea of heavy rock music.
The interaction between the anchorage and the photo on the front
cover of this magazine seems to have a slightly darker meaning hidden
behind it.
The language used in the taglines, kickers and in general suggests quite a rough
and irregular lifestyle.
Originally the left third of the front cover of a magazine was regarded as the most
important, due to the way they were stacked on a shelf. It’s the main thing you
would see. However, now the most important thing is usually in the centre of the
magazine as it’s central catching the main of the viewers attention.
The type of language used is less limited than other magazines. They do not worry
about offending the reader or the bands featured within the magazine itself.
11.
COLOUR – Across the Kerrang Magazines they mainly use Black,
White and Red within their colour scheme. Though on the issue
featuring Linkin Park, they also include Yellow.
FONTS – They use the same font for the kickers and cover lines on the
magazines, but then change the font to something new when in
reference to the band featured on the magazine. This clearly makes
each magazine different from one another.
STYLE – The general style of Kerrang is that of a heavy metal rock
magazine. It’s relatively dark and rough, and mainly features one
person in the main image on the cover. Even the way the person has
been dressed in the photo matches the style of the magazine.
USE OF SPACE – On the Kerrang Magazine, the centre of the page is
dominating the rest. Also, the masthead goes all the way across the
top of the page, instead of keeping to the left.
CONCLUDE – I believe the magazine is designed like this in order to
create a sense of rebelliousness and danger. Similar to how the bands
featured would express themselves.