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II-SDV 2015, 20 - 21 April, in Nice
1. TOD: Technology Opportunity
Discovery
Seonho Kim Ph.D. (seonhokim@gmail.com)
Future Information Research Center
Korea Institute of Science and Technology Information
II-SDV 2015 (April 20-21)
Nice, France
2. Contents
KISTI introduction
TOD (Technology Opportunity Discovery) Project
How TOD works
TOD architecture
Opportunity Search
Information Extraction
Interface design
Usage Scenarios of TOD
Search for Products of Opportunity
Competitor Benchmarking
Product-Technology Relations
Examples of TOD result
3. KISTI
KISTI (Korea Institute of Science and
Technology Information)
Missions
Proliferate science and technology
Information
Support scientists, engineers, SMEs(small
and medium size enterprise), and decision
makers
Develop the Supercomputing
Infrastructure
Since 1962
590 Employees
4. TOD Project
TOD (Technology Opportunity Discovery) System
Technology Opportunity?
Strategic technologies to concentrate on (decision makers)
Emerging research chances ( researchers)
in TOD ?
Possibly profitable technologies or artifacts (SMEs)
Technology Opportunity for whom?
Opportunity for mankind?
Opportunity for you and me (and SMEs)
Customized for each user
Realistic and tangible
Low cost to realize
Maximize utilization of pre-owned technologies and resources
Input my current technology and artifact, discover next technology
and artifact for me TOD system
5. Three Ways to Discover
Opportunities
Anticipate Future Needs
Forecast Future Life and Technology… too hard! (X)
Analyze the trend and forecast near future
Exploring the industrial knowledge and
technology of products and their components
Search for patterns of recombination of ideas and
artifacts
Exploring Supply chain
Imitating competitors and partners
Benchmarking
Portfolio analysis
6. How TOD Works
Predicting
Analyze latest trends in patents and Trademark, predict
the needs of near future
Exploring
Supply chain to find
Upstream/Downstream products
Sibling products
Similar products
Benchmarking, Portfolio Analysis
Patent Assignees
Competitors
Partners
8. Supply Chain Exploring
Opportunities can be
discovered from…
Co-occuring products
Patents referred by patents
about current products
Upstream products
Downstream products
Sibling products
Products of competitors (similar
assignees)
Competitor’s searches
9. Source Data of TOD
US Trademark DB
Patent (USPTO)
1993-2014 (3,799,190 patents)
IPC code: A,B,C,D,E,F,G,H
Title, abstract, background, summary, description of drawing, and
claims
A Human Necessities 626,402
B Performing Operations; Transporting 655,772
C Chemistry; Metallurgy 339,189
D Textiles; Paper 28,888
E Fixed Constructions 82,498
F Mechanical Engineering; Lighting; Heating; Weapons; Blasting 244,917
G Physics 1,034,492
H Electricity 787,032
10. Supply Chain
Network of artifacts
Made from “Entity” (parts, products, technologies…)
and “Relation” (is-a, part-of, comprising,
substitutable…) extracted from USPTO
E.g.
11. Information Extraction
Build Product name Dictionary from US Trademark
DB
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Word Mark DIEBOLD RIVO
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85896550
Filing Date April 5, 2013
Current Basis 1B
Original Filing Basis 1B
Owner
(APPLICANT) Diebold, Incorporated CORPORATION OHIO 5995 Mayfair Road North Canton OHIO
44720
Attorney of Record Patricia A. Walker
Prior Registrations 2802243;3875502;4194288;AND OTHERS
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Goods and Services
12. Product Name Dictionary
Product name Dictionary
328,288
E.g.
Automated Teller Machines
ATM
Product Idioms
1,060,065
E.g.
Computer application software for automated teller
machines
Software for operating automated teller machines
15. Three Usage Scenarios of
TOD
Searching for Product of Opportunity based on
current owned technologies
1. Search for products currently producing
2. Search for products of opportunity
3. Portfolio analysis
4. Attractiveness evaluation
Benchmarking Competitors (partners)
Analyzing Product-Technology Relations (not
covered in this presentation)
27. Similarities
Assignees
IPC
Upstream and
downstream product
Degree of Promising
Growth rate
Mean year value
LED’s
Similarity
Promising
Best
Worst