Mais conteúdo relacionado Mais de Dr. Haxel Consult (20) IC-SDV 2018: Klaus Kater (Deep SEARCH 9) A Manager’s Dream: End User Search in the Frontend but Expert Search in the Backend1. 1 © 2018 Deep SEARCH 9 GmbH1http://deepsearchnine.com
Deep SEARCH 9
A Manager’s Dream: End User Search in the Frontend
but Expert Search in the Backend
IC-SDV 2018 23 - 24 April Nice, France
Klaus Kater
Deep SEARCH 9 GmbH
Managing Partner
http://deepsearchnine.com
2. 2 © 2018 Deep SEARCH 9 GmbH2http://deepsearchnine.com
• Find articles and references
• Copy relevant information
• Process could take weeks
Scientific Libraries are History
Libraries required physical presence:
Collected Corporate Knowledge
Scientific Librarian
The Scientific Librarian knew
what quality resources were
available and how to find the
most relevant information.
He also prepared and
summarized search results
and wrote reports.
3. 3 © 2018 Deep SEARCH 9 GmbH3http://deepsearchnine.com
• Search strategies
• Search languages and skills
• Inhouse IT skills
Scientific Libraries are History
Virtual libraries require special skills:
Collected Corporate Knowledge
Information Professional
The Information Professional plays the
corporate knowledge instrument well.
He can navigate and search across a
multitude of databases and repositories.
Internal, proprietary as well as
commercial systems.
He has domain as well as technical
knowlegde.
Proprietary
Databases
Commercial Databases
Internal
Documentation
4. 4 © 2018 Deep SEARCH 9 GmbH4http://deepsearchnine.com
• Finally: all the information at our fingertips
• Search is getting easier
• No special skills required!
The Enduser is Searching!
Cloud Based Services and the Web:
Information Consumer
Surface Web
Gurdeep Singh Pall Corporate Vice President,
Business AI, Microsoft Corp., said:
“The future of Bing is going beyond the
search box to a personal, pervasive and
predictive experience in which it might not be
obvious users are even interacting with the
search engine. Consider product search on the
Hololens in which users test couches from a
product catalog looks in their living rooms, for
example.”
5. 5 © 2018 Deep SEARCH 9 GmbH5http://deepsearchnine.com
• Finally: all the information at our fingertips
• Search is getting easier
• No special skills required!
The Enduser is Searching!
Cloud Based Services and the Web:
Information Consumer
Surface Web
Gurdeep Singh Pall Corporate Vice President,
Business AI, Microsoft Corp., said:
“The future of Bing is going beyond the search
box to a personal, pervasive and predictive
experience in which it might not be obvious users
are even interacting with the search engine.
Consider product search on the Hololens in which
users test couches from a product catalog looks in
their living rooms, for example.”
6. 6 © 2018 Deep SEARCH 9 GmbH6http://deepsearchnine.com
• Finally: all the information at our fingertips
• Search is getting easier
• No special skills required!
The Enduser is Searching!
Cloud Based Services and the Web:
Search is getting intelligent!
Information Consumer
Really?
What am I searching for?
Surface Web
The Info Pro seems to be following the
dinosaur as search is getting more and
more intelligent with the support of AI.
Search learns from millions of search
requests and behaviour-patterns and
knows what we are searching for.
7. 7 © 2018 Deep SEARCH 9 GmbH7http://deepsearchnine.com
Really without Special Skills?
Surface Web
Deep Web
Dark Web
• Corporate news (e.g. acquisitions, pipeline information, …)
• Regulatory documents (e.g. ISO 22301: BCM, PDUFA V, …)
• Technology (e.g. research funding, patents, publications, …)
• Corporate Websites (e.g. competitors, start-ups, supply chain, …)
• Newsletters (e.g. BioCentury, CafePharma, …)
• Cyber threats (e.g. CERTs, ransom attacks, false news, …)
• Portals (e.g. WebMD, NIH, Dr. Mercola, …)
• Online Databases (e.g. DrugBank, UniProt, Wiki Pathways, …)
• Online Registries (e.g. CTR, Edgar Online, …)
• Social Media (e.g. Twitter, Facebook, Blogs, …)
• Shops (e.g. product prices, counterfeiting, …)
• Semantic Web (e.g. Wiki Data, DBPedia, OBO, MeSH, …)
Information Sources of Critical Importance
8. 8 © 2018 Deep SEARCH 9 GmbH8http://deepsearchnine.com
Web Information Analysis
But who prepares this critical information?
Surface Web
Deep Web
Dark Web
Deep Learning Intelligence
Information Consumers
Can deal well with information it
was trained on.
How can it deal with this one
critical information I want?
Who needs search experts?
Everybody can use a browser and a
Search Engine.
reliable?
systematic?
structured?
repeatable?
fast enough?
affordable?
9. 9 © 2018 Deep SEARCH 9 GmbH9http://deepsearchnine.com
Web Information Analysis
But who prepares this critical information?
Surface Web
Deep Web
Dark Web
Deep Learning Intelligence
Information Consumers
Can deal well with information it
was trained on.
How can it deal with this one
critical information I want?
Who needs search experts?
Everybody can use a browser and a
Search Engine.
YOU need to tame this Web!
10. 10 © 2018 Deep SEARCH 9 GmbH10http://deepsearchnine.com
Surface Web
Deep Web
Databases
Repositories
Dark Web
Corporate Intelligence Management Center
Information Scientists
Web Information Analysis
YOU need to tame this Web!
11. 11 © 2018 Deep SEARCH 9 GmbH11http://deepsearchnine.com
Managed Intelligence
Corporate Intelligence Management Center
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Information Scientists
12. 12 © 2018 Deep SEARCH 9 GmbH12http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Classification and
targeting based on
Machine Learning
Managed Intelligence
Corporate Intelligence Management Center
Information Scientists
SEARCHCORPORA
• Start-ups
• Competitors
• Regulatory
• New technology
• …
Customize for
research target
13. 13 © 2018 Deep SEARCH 9 GmbH13http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Managed Intelligence
14. 14 © 2018 Deep SEARCH 9 GmbH14http://deepsearchnine.com
15. 15 © 2018 Deep SEARCH 9 GmbH15http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Unattendedupdates
Managed Intelligence
But what, if I do not have a
thesaurus to reference?
16. 16 © 2018 Deep SEARCH 9 GmbH16http://deepsearchnine.com
17. 17 © 2018 Deep SEARCH 9 GmbH17http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Classification and
targeting based on
Machine Learning
Managed Intelligence
Corporate Intelligence Management Center
Information Scientists
SEARCHCORPORA
• Start-ups
• Competitors
• Regulatory
• New technology
• …
Customize for
research target
18. 18 © 2018 Deep SEARCH 9 GmbH18http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Classification and
targeting based on
Machine Learning
Managed Intelligence
Corporate Intelligence Management Center
Information Scientists
SEARCHCORPORA
• Start-ups
• Competitors
• Regulatory
• New technology
• …
Customize for
research target
This requires know how!
19. 19 © 2018 Deep SEARCH 9 GmbH19http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Classification and
targeting based on
Machine Learning
Managed Intelligence
Corporate Intelligence Management Center
Information Scientists
SEARCHCORPORA
• Start-ups
• Competitors
• Regulatory
• New technology
• …
Customize for
research target
Automatic publication:
• target specific focus
• customized tagging
Information Consumers
They’re lovin’ it!
20. 20 © 2018 Deep SEARCH 9 GmbH20http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Master SEARCHCORPUS®
• Hundreds of thousands of websites
• Millions of web pages,
• Documents
• PDFs,
• …
Unattendedupdates
Classification and
targeting based on
Machine Learning
Managed Intelligence
Corporate Intelligence Management Center
Information Scientists
SEARCHCORPORA
• Start-ups
• Competitors
• Regulatory
• New technology
• …
Customize for
research target
Automatic publication:
• target specific focus
• customized tagging
• Not a good idea to wait for some
Artificial Intelligence to solve this
problem!
• And not a good idea to let this
opportunity pass!
Information Consumers
They’re lovin’ it!
21. 21 © 2018 Deep SEARCH 9 GmbH21http://deepsearchnine.com
I want to make this very plain now!
1. We cannot rely on Google*!
2. We cannot buy this information!
3. But we know it is out there!
THIS IS AN OPPORTUNITY !
*We use Google (and other public search engines – that’s to be taken as a disclaimer) every day. And we respect what Google is doing to advance Web
search in general. It is understood that public search engines do not “search” for content for the sake of “Searchers” but that they are acting as a
business trying to make profit. Which is different from vendors of “search technology” who’s business thrives from providing best of breed search
solutions for their customers.
22. 22 © 2018 Deep SEARCH 9 GmbH22http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Managed Intelligence
Information Scientists
Master SEARCHCORPUS®
Information Consumers
Solutions
• Search engines
• Archives
• News tracker
• …
Manage Intelligence Consume Intelligence
…
Design
Customize
Automatically updated
Automatically published
Low maintanance
23. 23 © 2018 Deep SEARCH 9 GmbH23http://deepsearchnine.com
Sources
Surface Web
Deep Web
Databases
Repositories
Dark Web
Managed Intelligence
Information Scientists
Master SEARCHCORPUS®
Information Consumers
Solutions
• Search engines
• Archives
• News tracker
• …
Manage Intelligence Consume Intelligence
…
Design
Customize
Automatically updated
Automatically published
Low maintanance
A small knowledgeable team of
information scientists can manage a
large number of intelligence solutions
without needing IT support.
24. 24 © 2018 Deep SEARCH 9 GmbH24http://deepsearchnine.com
Deep SEARCH 9
Thank you!
IC-SDV 2018 23 – 24 April Nice, France
Klaus Kater
Deep SEARCH 9 GmbH
Managing Partner
http://deepsearchnine.com