UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

1. Covid–19
Media Behaviours Report
20 Aug 2020
Wave 10

2. We are currently living in truly unprecedented times, in
which the lives of people, companies and communities
are being totally disrupted.
The dramatic change in our daily lives is having a huge
impact on our behaviours and media consumption. As old
routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the
big shifts in time spent? How has the role media plays
changed? This report examines the key shifts in
behaviour since the emergence of Covid-19.
Introduction

3. • The research was commissioned by Havas Media Group, to
understand the impact of COVID-19 across a range of behaviours
among UK citizens, with a focus on media consumption. We ran the
research to track the impact of the developing situation over time. The
research was run on a fortnightly basis for the first 8 waves, switching
to a 4 week frequency from wave 9 onwards
• This presentation covers key findings and implications from the tenth
wave of results. Fieldwork was carried out over a 48 hour period from
16-18 Aug. The sample size is 1,500 respondents, nationally
representative with quotas set on age, gender and region. The
following results are cut by age group; however we are able to
analyse the results by gender, region and sector of employment
should that be of interest.
• In addition to the research we have undertaken an industry and
market analysis alongside further desk research to give greater
context and depth to the research results.
• If you have any questions about the contents of this report please
email: mediastrategyandinsight@havasmg.com
CONTEXT
A bit about
this report
Wave 9: 20-21 July
Wave 10: 16-18 Aug
_3
Fieldwork dates
Wave 1: 17-18 March
Wave 2: 30-31 March
Wave 3: 13-14 April
Wave 4: 27-28 April
Wave 5: 11-12 May
Wave 6: 25-26 May
Wave 7: 08-09 June
Wave 8: 22-23 June
2-weekly: 4-weekly:

4. • There are minor increases in people feeling anxious and unsafe this wave. With highly publicised
2nd waves of COVID-19 in Europe, concerns are high that the UK may suffer the same fate
• There are further signs that working life is returning to normal, with an increase in those now saying
there is no change to their usual working pattern.
• With numerous quarantines being re-instated for various European countries, avoidance of
international travel has seen a rise, along with more people delaying booking holidays this wave.
• With the introduction of the Eat Out to Help Out Scheme, avoidance of restaurants, pubs and bars
has significantly fallen this wave, notably for 18-34s.
• Media consumption remains elevated vs. pre-pandemic, but across the board we are seeing a
further move towards more normal levels.
• 4 weeks on from the last wave, consumption of the top 3 channels (video streaming, VOD and
social media) remains flat. There are minor decreases for live TV, radio, print and podcasts, while
music streaming and cinema are the only channels to increase at all.
• Older audiences seem to be consuming less media across the board this wave, with VOD, video
streaming, social media, music streaming and live TV all largely decreasing among those age 45+
• Younger age groups (18-44s) are seeking out more from their media channels this wave, whilst in
line with consumption, there has been a decline for 55+s across all media needs.
• Consumption of gaming and entertainment content has grown for 18-24s since the previous wave,
potentially as the university summer holidays are in full swing.
• Takeaway food and entertainment subscriptions have also increased for all bar the over 65s.
Virtual/online gyms see decreases this wave as restrictions are lifting and gyms are starting to open
across the country.
• Even with lockdowns lifting, people are still spending more online vs. the previous wave.
• With face coverings now mandatory, in-store spend is looking less rosy. There are decreases in
claimed in-store spend in all categories, with health & beauty and leisure goods seeing the largest
dip.
EXECUTIVESUMMARY
Executive
summary

5. CONSUMERMINDSET
_5
This wave has seen small increases for those feeling anxious and unsafe, with
25-34s being most likely to feel this way. Over 65s continue to be the least
anxious and the most well informed
Impact of COVID-19 on mental wellbeing – TOTAL BY AGE, wave 10 only
28%
39%
21%
22%
19%
10%
8%
6%
4%
37%
41%
12%
21%
17%
18%
10%
9%
2%
40%
39%
11%
18%
15%
17%
9%
10%
2%
38%
35%
11%
17%
13%
15%
10%
10%
3%
33%
34%
24%
17%
13%
16%
8%
10%
3%
35%
32%
18%
19%
13%
15%
8%
9%
4%
36%
33%
17%
18%
14%
14%
8%
9%
4%
36%
30%
16%
17%
12%
12%
9%
10%
4%
34%
31%
20%
15%
13%
12%
10%
8%
3%
34%
33%
20%
16%
15%
12%
9%
9%
3%
Well informed Anxious Confused Overwhelmed Unsafe Isolated / lonely Reassured More connected to
my community
Other
Wave 1
Wave 2
Wave 3
Wave 4
Wave 5
Wave 6
Wave 7
Wave 8
Wave 9
Wave 10
Significantly higher/lower than previous wave
What impact has news coverage of COVID-19 had on your mental wellbeing?
18-24 25-34 35-44 45-54 55-64 65+
I feel anxious 36% 40% 33% 39% 31% 21%
I feel well informed 26% 25% 30% 35% 35% 45%
I feel overwhelmed 26% 25% 18% 16% 11% 4%
I feel confused 22% 24% 22% 20% 17% 14%
I feel unsafe 16% 22% 14% 18% 9% 14%
I feel isolated / lonely 15% 15% 10% 13% 13% 8%
I feel more connected to my community 11% 10% 7% 7% 8% 9%
I feel reassured 9% 12% 11% 6% 8% 9%
Other 0% 1% 4% 4% 4% 5%

6. CONSUMERMINDSET
While we continue to battle COVID-19, the toll the pandemic has had on
our mental health becomes clear
_6
BBC reported that depression has doubled
in the UK during the pandemic. Office for
National Statistics figures show one in five
Britons appeared to have depressive
symptoms compared with one in ten before
the pandemic. Younger adults, women, key
workers and disabled people were among
those most likely to suffer depression
during the pandemic, as were those in
households unable to afford an unexpected
expense.
Twitter research has found that brands
should adapt their messaging to
consumers' heightened and changing
emotions instead of reverting back to their
pre-Covid-19 ways of communicating.
Additionally, analysis of billions of tweets
pointed to several behaviours which
capture the current mood of the nation,
including an increased willingness to talk
about mental health, supporting
communities and embracing a slower pace
of life.
Snapchat partnered with Headspace for
an in-app meditation experience. A
Snapchat update rolled out last month offers
users Headspace Minis. These are specific
targeted sessions include "Just Breathe,"
"Get out of a funk," and "Kick the panic”.
Snapchat is not the only company looking to
partner with Headspace, with partnership
requests up by 500% since mid-March!

7. LIFESTYLE
_7
There has been an increase in those having no change to their working
pattern, whilst those being advised to self-isolate has also seen a
significant rise, particularly for 18-34s, since the last wave
Change in working situation – TOTAL Change in working situation, wave 10 – BY AGE
Change in personal / social situation – TOTAL Change in personal / social situation, wave 10 – BY AGE
48%
14%
18%
10%
8%
3%
30%
25%
15%
8%
21%
2%
32%
22%
15%
9%
23%
2%
34%
23%
12%
9%
21%
1%
34%
22%
13%
8%
21%
2%
35%
22%
14%
9%
20%
2%
36%
21%
14%
10%
19%
2%
40%
19%
16%
9%
15%
2%
41%
20%
17%
11%
12%
2%
46%
18%
15%
11%
10%
2%
There's been no
change to my working
pattern at all
I am working from
home all the time
I am working from
home more often
I’m working reduced
hours
I’ve had to stop
working altogether
I’m working shifted
hours (e.g. to
accommodate
childcare)
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
Wave 6 Wave 7 Wave 8 Wave 9 Wave 10
53%
19%
15%
23%
60%
38%
22%
2%
65%
32%
20%
2%
66%
28%
17%
4%
67%
26%
15%
3%
69%
22%
13%
7%
73%
21%
12%
6%
69%
18%
12%
10%
72%
16%
11%
10%
71%
15%
14%
9%
I’m taking part in social
distancing and seeing less
people
I’ve chosen to self-isolate I’ve been advised / forced to
self-isolate
I've not changed my
behaviour at all
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
Wave 6 Wave 7 Wave 8 Wave 9 Wave 10
In light of the recent COVID-19 outbreak, at this point in time, which of the following apply to you? Significantly higher/lower than previous wave
18-24 25-34 35-44 45-54 55-64 65+
There's been no change to my working pattern at all 35% 35% 31% 39% 47% 76%
I am working from home more often 20% 25% 25% 16% 8% 2%
I’m working reduced hours 19% 14% 11% 12% 14% 3%
I am working from home all the time 18% 18% 25% 25% 18% 7%
I’ve had to stop working altogether 13% 13% 11% 10% 11% 5%
I’m working shifted hours (e.g. to accommodate childcare) 6% 5% 1% 2% 1% 0%
18-24 25-34 35-44 45-54 55-64 65+
I’m taking part in social distancing and seeing less people 72% 73% 77% 77% 72% 62%
I’ve chosen to self-isolate 20% 17% 15% 10% 9% 18%
I've not changed my behaviour at all 12% 13% 15% 11% 14% 17%
I’ve been advised / forced to self-isolate 10% 11% 3% 9% 9% 11%

8. LIFESTYLE
The UK workforce looks to a hybrid-working solution in a post lockdown world
_8
While for many the shift to WFH has been
a welcome change allowing them to ditch
the commute and take calls from their
gardens, for a substantial minority
lockdown working has been a cramped
and dismal experience. LSE reported that
young Londoners living in shared
properties had on average 9.3m² of
personal space and 37% of them working
from their bedrooms.
With the ongoing change in our working
habits being just one of many shifts
impacting the business world, there is a
space for brands to support struggling
business owners. Vodafone, for example,
has launched its ‘Business Unusual’
podcast which aims to inspire start-up and
scale-up businesses as the UK navigates
through the changes caused by the Covid-
19 pandemic.
Looking at the headlines about the new
era of work, one may think there are only
two choices standing in total opposition of
each other – it’s either WFH or back to the
office. However, reality seems to be much
less black and white but rather points to a
rise of ‘hybrid working’. A recent study
from Adecco Group (one of world’s largest
HR solution company) found that 77% of
UK employees say a mix of office-based
and remote working is the best way
forward post-Covid-19.

9. LIFESTYLE
_9
Avoidance of international travel has seen a significant increase this wave, with 65+
continuing to be the most likely to do so. With the introduction of the Eat Out to Help Out
Scheme, avoidance of restaurants, pubs and bars fell significantly, notably for 18-34s
Significantly higher/lower than previous waveWhat types places / events are you planning on avoiding in the coming weeks?
Places / events planning to avoid in the coming weeks – TOTAL
Places / events planning to avoid in the coming weeks, wave 10
– BY AGE
60%
62%
53%
59%
64%
55%
32%
36%
76%
80%
73%
78%
82%
78%
60%
57%
76%
78%
74%
77%
81%
76%
57%
60%
74%
75%
71%
73%
78%
69%
50%
49%
73%
76%
72%
74%
77%
66%
49%
46%
74%
76%
72%
74%
74%
64%
43%
41%
72%
74%
71%
71%
72%
59%
42%
39%
68%
70%
63%
67%
66%
55%
34%
38%
66%
66%
62%
62%
54%
48%
33%
31%
71%
66%
63%
62%
46%
45%
32%
27%
International
travel
Cinemas Sports events Public
transport
Restaurants,
pubs & bars
Shopping
centres
The
workplace
Shops in
general
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10
18-24 25-34 35-44 45-54 55-64 65+
International travel 57% 58% 67% 74% 80% 84%
Cinemas 45% 57% 59% 72% 75% 79%
Sports events 44% 56% 57% 67% 70% 77%
Public transport 44% 59% 61% 67% 65% 67%
Restaurants, pubs & bars 32% 35% 44% 54% 52% 54%
Shopping centres 32% 42% 46% 50% 43% 52%
The workplace 21% 24% 29% 28% 36% 46%
Shops in general 18% 27% 22% 33% 26% 31%

10. LIFESTYLE
While UK cinemas slowly re-open, it’s clear that COVID-19 will have a lasting
impact on how the industry operates, with the lines between offline and online
more blurred than ever before
_10
After many delays, Disney’s live-action
adaptation of Mulan has a new release
date – 4th of September - although instead
of cinemas it will premier on Disney Plus.
The movie will be housed in a separate
“Premier Access” section and will cost $30
(on top of the regular subscription cost).
While Universal’s Trolls 2 made waves by
going straight to digital back in March,
Mulan is the first true tent-pole movie
skipping the cinemas (at least in countries
where Disney Plus is available) with
everyone in the industry eager to find out
whether Disney’s latest bet pays off.
The 90 day long theatrical window is the
latest victim of the pandemic! In an
agreement that is likely to change the film
industry, Universal and AMC have agreed
to allow the studio's movies to make their
way to premium video-on-demand
(PVOD) platforms after only 17 days.
While the details have not ben disclosed,
it appears ACM will have a share in PVOD
revenue.
This year's BFI London Film Festival will be
a hybrid event made up of both live and
digital screenings. While there will be 12
new films previewed in cinemas across the
UK over the festival period, audiences will
be able to experience up to 50 virtual
festival premiers from the comfort of their
home. Every film will be presented with an
introduction or interview and many will
include subtitles and audio descriptions for
those with access requirements.

11. Media behaviour
changes

12. CHANNELCHANGES
_12
Media consumption still remains higher than it was before COVID-19, with
video streaming, social media and video on demand benefitting the most.
However, the situation is stabilising with no major changes since Wave 9
Change in media channel usage, Wave 10
27% 26%
22% 19%
12% 10% 10% 10% 9%
6% 5% 2% 2%
28%
26% 33%
29%
19% 21% 19% 21%
15%
14% 13%
4% 5%
21%
32%
30%
36%
22%
40%
39%
27%
24% 36%
23%
5%
22%
3%
3%
3%
5%
4%
9%
5%
3%
4%
6%
3%
5%
10%
2%
2% 2%
4%
3%
6%
6%
3%
3%
6%
2% 57%
24%
19%
12% 11%
5%
39%
13%
20%
36%
45%
33%
53%
26%
37%
Video
streaming (e.g.
Netflix, Amazon
Prime)
Visiting Social
Media websites
Watching video
on demand
(e.g. iPlayer,
Now TV,
YouTube)
Watching live
TV (on TV set
or other device)
Mobile gaming
(e.g. Candy
Crush, Clash of
Clans)
Listening to the
Radio
Reading
Newspapers
(either physical
copy or online)
Music
streaming (e.g.
Spotify,
Deezer)
PC & Console
gaming.
Reading
Magazines
(either physical
copy or online)
Listening to
podcasts
Visiting the
Cinema
Posters on
street or on
public transport
Never did this
Doing a lot less of
Doing a bit less of
Doing about the same
amount
Doing a bit more of
Doing a lot more of
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
NET doing more of
(w10 VS. w9)
0% 0% 0% -1% 0% -2% -2% 2% 0% -2% -2% 1% 0%
NET doing less of
(w10 VS. w9)
0% -1% 1% 1% -1% -2% 0% -2% 0% 0% -2% 0% -3%

13. CHANNELCHANGES
_13
4 weeks on from the last wave, consumption of the 3 top channels remains
flat. There are minor decreases for live TV, radio, print and podcasts, while
music streaming and cinema are the only channels to increase at all this wave
Change in media channel usage, Wave 10 Change Wave 10 vs. Wave 9
NET DOING
MORE OF
NET DOING
LESS OF
Video streaming (e.g. Netflix, Amazon Prime) 55% 4%
Watching video on demand (e.g. iPlayer, Now TV, YouTube) 55% 4%
Visiting Social Media websites 51% 5%
Watching live TV (on TV set or other device) 49% 10%
Listening to the Radio 31% 15%
Mobile gaming (e.g. Candy Crush, Clash of Clans) 31% 7%
Music streaming (e.g. Spotify, Deezer) 31% 6%
Reading Newspapers (either physical copy or online) 29% 12%
PC & Console gaming. 25% 7%
Reading Magazines (either physical copy or online) 20% 12%
Listening to podcasts 18% 6%
Posters on street or on public transport 7% 34%
Visiting the Cinema 6% 63%
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
TOTAL CHANGE IN
DOING MORE OF
TOTAL CHANGE IN
DOING LESS OF
0% 0%
0% 1%
0% -1%
-1% 1%
-2% -2%
0% -1%
2% -2%
-2% 0%
0% 0%
-2% 0%
-2% -2%
0% -3%
1% 0%

14. CHANNELCHANGES
_14
Older audiences seem to be consuming less media across the board this
wave. VOD, video streaming, social media, music streaming and live TV all
increase among 18-44s, but largely decrease among those age 45+
Change in media channel usage wave 10, by age Change in use of media
(Net doing more Wave 10 vs. Wave 9)
How would you describe your use of the following media channels and platforms, compared to the time before COVID-19?
NET DOING MORE OF: 18-24 25-34 35-44 45-54 55-64 65+
Watching video on demand (e.g. iPlayer, Now TV, YouTube) 74% 71% 67% 59% 44% 29%
Video streaming (e.g. Netflix, Amazon Prime) 74% 78% 69% 60% 43% 24%
Visiting Social Media websites 72% 74% 64% 53% 36% 25%
Music streaming (e.g. Spotify, Deezer) 56% 53% 44% 27% 17% 5%
Watching live TV (on TV set or other device) 54% 56% 53% 52% 44% 38%
PC & Console gaming. 51% 39% 33% 19% 13% 6%
Mobile gaming (e.g. Candy Crush, Clash of Clans) 50% 53% 44% 29% 19% 6%
Listening to podcasts 33% 27% 30% 15% 11% 3%
Reading Newspapers (either physical copy or online) 31% 34% 34% 31% 27% 21%
Reading Magazines (either physical copy or online) 28% 28% 22% 19% 15% 11%
Listening to the Radio 27% 38% 39% 34% 31% 21%
Visiting the Cinema 16% 11% 10% 3% 1% 0%
Posters on street or on public transport 12% 16% 9% 6% 2% 1%
Total 18-24 25-34 35-44 45-54 55-64 65+
0% 3% 0% 4% 1% -4% -2%
0% 0% 7% 5% -2% 0% -7%
0% 0% 5% 4% 1% -1% -3%
2% 5% 6% 7% 0% 1% -1%
-1% 4% 3% 3% -2% -6% -4%
0% 4% -2% 5% -3% -2% 0%
0% 3% 6% 1% -1% -3% -3%
-2% 1% -4% 1% -4% -2% 0%
-2% -1% -1% -2% -4% -3% -2%
-2% -1% -2% -4% 1% -5% 1%
-2% -5% 0% -1% -4% 1% -2%
1% 7% 1% 3% 0% -1% -1%
0% -3% 5% 0% 1% -2% -2%

15. SOCIALMEDIA
Facebook & WhatsApp continue to show the biggest increase in usage vs. pre-COVID.
This wave, TikTok, LinkedIn, Instagram and WhatsApp show growth among 18-44s,
while Snapchat and Twitter see an overall decline among almost all age groups
_15
Change in use of Social Media Platforms, Wave 10
Change in use of Social Media Platforms
(Net using more Wave 10 Vs. Wave 9)
21% 21%
13%
8% 7% 6% 4% 3%
25% 24%
15%
8%
7%
11%
8%
4%
26%
32%
20%
8% 15%
24%
18%
9%
3%
3%
3%
2%
3%
4%
4%
1%
2%
3%
2%
2%
2%
4%
4%
2%
23%
17%
47%
71%
66%
50%
62%
80%
WhatsApp Facebook Instagram TikTok Snapchat Twitter LinkedIn Twitch
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
How would you describe your use of the following social media platforms, compared to the time before COVID-19?
Total 18-24 25-34 35-44 45-54 55-64 65+
TikTok 1% 6% 0% 5% 0% 0% 0%
LinkedIn 1% 5% 4% 0% 1% -2% -1%
Instagram 0% -1% 4% 8% -7% 0% 0%
WhatsApp 0% 6% 2% 8% -1% -5% -5%
Twitch -1% 0% -1% 0% -2% 0% 0%
Facebook -1% 1% -7% 2% 3% 0% -2%
Snapchat -2% -5% -1% -2% -3% -1% -2%
Twitter -3% -8% 2% -3% -9% -2% 0%

16. AUDIOPLATFORMS
Usage of Spotify, Amazon Music & BBC Radio has increased the most since before
COVID-19. BBC Radio is the only channel to see an overall rise in usage this wave,
but there are increases in listening for 25-44s for all channels bar Apple Music
_16
Change in use of Audio Channels, Wave 10
Change in use of Audio Channels
(Net using more Wave 10 Vs. Wave 9)
How would you describe your use of the following audio channels and platforms, compared to the time before COVID-19?
10%
6% 6% 5% 4% 3% 3% 3%
13%
10%
14%
10%
8% 7% 5% 5%
20%
17%
29%
24%
20%
18%
12%
10%
3%
2%
5%
5%
4%
4%
3%
3%
3%
3%
4%
5%
4%
3%
2%
2%
50%
62%
43%
51%
59%
65%
74% 77%
Spotify Amazon
Music
BBC Sounds
/ BBC Radio
Heart Radio Capital
Radio
Absolute
Radio
Apple Music LBC
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
BBC Sounds / BBC
Radio
1% 3% 4% 0% -4% 2% 3%
Amazon Music 0% 1% 3% 3% -2% -1% -2%
Capital Radio 0% -4% 3% 0% 0% 1% -1%
Spotify 0% -1% 2% 3% 0% -1% -2%
LBC -1% 0% 0% 3% -2% -4% -1%
Heart Radio -1% 0% 0% 0% -1% -1% -2%
Absolute Radio -1% -4% 2% 3% -6% 0% -2%
Apple Music -2% -6% -2% -3% -2% -1% -1%

17. NEWSBRANDS
The Guardian is the only title to see an overall increase in readership this wave (driven
by 25-44s). 35-44s show an increase for several titles including The Guardian, the
Times, the Telegraph and the Metro. The Daily Mail drops by 2% pts wave on wave.
_17
Change in use of newspaper brands, Wave 10
Change in use of newspaper brands
(Net using more Wave 10 Vs. Wave 9)
How would you describe your use of the following newspaper brands, compared to the time before COVID-19?
5% 4% 3% 3% 2% 2% 2% 2%
9%
7% 10%
7% 6% 7% 5% 4%
24%
19% 18%
17% 18% 16%
15%
15%
5%
4% 4%
4% 4% 4% 7%
3%
4%
5% 4%
5% 5% 5%
13%
3%
52%
61% 62%
65% 66% 66%
58%
74%
The Daily
Mail
The Sun The
Guardian
The Times The
Telegraph
The Mirror Metro Huffington
Post
Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
The Guardian 1% -3% 6% 3% 0% -3% 0%
The Times 0% 2% -4% 5% 0% -1% 1%
The Telegraph 0% 0% -2% 3% 0% -1% 0%
The Mirror 0% 2% 1% -1% -1% -2% 1%
Metro -1% -3% 0% 2% -2% -2% 1%
The Sun -1% 0% -1% -2% -2% 1% 0%
Huffington Post -1% -4% 2% 0% -3% 1% -2%
The Daily Mail -2% -2% -1% -1% -5% -1% -2%

18. TVCHANNELS
Consumption of TV remains elevated, but viewing habits are continuing to revert
back to more normal levels. BBC & Sky see minor increases at a total level (driven
by 18-44s). 45+ are generally watching less TV this wave, notably so for BBC News.
How would you describe your use of the following TV channels, compared to the time before COVID-19?
21%
9% 8% 8% 8% 7% 5%
28%
19%
16% 14%
22%
18%
13%
31%
52%
26% 28%
46% 54%
55%
4% 5%
4% 4%
4%
7%
6%
5% 5%
4% 4%
5%
5%
5%
11% 9%
42% 40%
14%
10%
15%
BBC
News
ITV Sky News Sky
(other
channels)
BBC
(other
channels)
Channel
4
Channel
5
Never used this
Using a lot less
Using a bit less
Using about the same
amount
Using a bit more
Using a lot more
Change in use of TV
Wave 10
Change in use of TV Channels
(Net using more Wave 10 vs. Wave 9)
Total 18-24 25-34 35-44 45-54 55-64 65+
BBC (other channels) 1% 5% 0% 7% 3% -2% -2%
Sky (other channels) 1% 7% 0% 13% -2% -2% -4%
Channel 4 0% 6% 4% 2% -5% 0% -2%
ITV -1% 7% 5% -3% -5% -1% -5%
Sky News -1% 4% -3% 7% -4% -5% -3%
BBC News -1% 0% 3% 6% -7% -10% 1%
Channel 5 -2% -1% 0% -4% -5% 2% -1%

19. VOD&STREAMING
Use of VOD is stabilising, with very few changes since wave 9; 35-44s have seen
growth in most of the subscription VOD platforms, particularly Amazon Prime
Video and there’s been a drop in usage of YouTube for 45-54s
How would you describe your use of the following video on demand and streaming platforms, compared to the time before COVID-19?
25%
19%
13% 11% 6% 5% 3% 2%
22%
22%
17% 24%
14% 12%
8%
5%
18%
37%
20%
36%
38%
40%
32%
11%
2%
4%
3%
5%
5% 5%
5%
2%
2%
3%
3%
5%
4% 4%
3%
2%
31%
15%
44%
19%
32% 34%
48%
78%
Netflix YouTube Amazon
Prime
Video
BBC
iPlayer
ITV Hub All 4 My5 Apple +
Never used this Using a lot less Using a bit less
Using about the same amount Using a bit more Using a lot more
Change in use of video on demand & streaming platforms,
Wave 10
Change in use of video on demand & streaming platforms
(Net using more Wave 10 Vs. Wave 9)
Total 18-24 25-34 35-44 45-54 55-64 65+
ITV Hub 0% 0% 1% 0% -1% 6% -1%
All 4 0% 3% 0% -1% -4% 2% 0%
My5 0% -2% -3% 0% -1% 3% 0%
Amazon Prime Video -1% 2% -4% 11% -2% -3% -6%
Apple + -1% -1% -5% 2% -2% -1% 0%
BBC iPlayer -1% 1% 0% -3% -3% -1% -1%
Netflix -2% -2% 2% 5% -1% -4% -6%
YouTube -3% 0% -1% 4% -14% -6% 2%

20. VOD&STREAMING
The pandemic has turned theatre and streaming platforms into unlikely bedfellows
_20
Due to the pandemic, several movies have
been forced to premiere on streaming
services and now musicals seem to be
following their lead! The new Broadway
musical about the late Princess Diana,
which was originally scheduled to open on
31st of March, will premiere on Netflix
ahead of its Broadway opening now
pushed to 2021.
Both Netflix and Amazon Prime Video
donated to emergency funds supporting
theatre workers affected by the
coronavirus pandemic. Amazon donated
to fund set-up by Olivia Colman and
Phoebe Waller-Bridge (the latter signed
an exclusive contract to make TV shows
for the streaming service) while Netflix
supported Theatre Artists Fund
established by Sir Sam Mendes.
National Theatre’s ‘At Home’ streaming
initiative generated 15 million views over 4
months. What’s on Stage calculated that if
each YouTube view were a seated
audience member, then 15 million watchers
would fill the venue's largest space, the
Olivier (with 1150 seats) 13,000 times. If the
auditorium was playing once a day, that run
would last for over 35 years!

21. Role of media
and content

22. NEWSSOURCES
Preferred sources of COVID news have remained fairly stable this wave, with the
only increase being in news websites, potentially as the situation is changing so
regularly regarding quarantining when returning to the UK & local lockdowns
Primary / preferred source of news re:
COVID-19
Significantly higher/lower than previous wave
What is your primary / preferred source of news re: COVID-19?
0%
10%
20%
30%
40%
50%
60%
70%
Wave 1 Wave 2
Wave 3 Wave 4
Wave 5 Wave 6
Wave 7 Wave 8
Wave 9 Wave 10
Primary / preferred source of news re: COVID-19
Wave 10
Primary / preferred source of news re:
COVID-19 Net gains Wave 10 vs. Wave 9
Total 18-24 25-34 35-44 45-54 55-64 65+
TV 50% 35% 43% 42% 51% 55% 65%
News websites 24% 21% 27% 31% 31% 21% 16%
Social media platforms 8% 23% 11% 9% 7% 5% 1%
Newspapers 5% 5% 4% 3% 4% 5% 9%
Radio 5% 2% 3% 6% 3% 8% 7%
Friends & Family 3% 8% 6% 3% 2% 1% 1%
Podcasts 2% 5% 3% 3% 1% 1% 1%
Magazines 1% 2% 1% 1% 0% 0% 0%
Total 18-24 25-34 35-44 45-54 55-64 65+
News websites 2% -2% 3% 3% 3% -2% 5%
Podcasts 0% 0% 0% 0% -1% 1% 1%
Radio 0% -4% -4% 1% -2% 3% 3%
Friends & Family 0% 1% -1% -1% -1% 0% 1%
Social media platforms 0% 0% -2% -4% 1% 4% -1%
Magazines 0% -2% -1% 0% 0% 0% 0%
Newspapers -1% 2% 0% 0% 2% 0% -5%
TV -1% 6% 4% 0% -2% -7% -4%

23. TRUSTWORTHYSOURCES
Which of the following do you trust for factually correct information about COVID-19?
The BBC is still the most trustworthy source of COVID information, but interestingly there
has been a significant increase in other sources of information, suggesting that consumers
are looking beyond mainstream media for trustworthy sources
Trustworthy sources of information
re: COVID-19
Trustworthy sources of information re: COVID-19
Wave 10
Trustworthy sources of information re: COVID-19
Net gains Wave 10 vs. Wave 9
0%
10%
20%
30%
40%
50%
60%
70%
80%
BBC SKY News The
Guardian
Friends &
Family
Daily Mail Facebook Other Twitter
Wave 1 Wave 2
Wave 3 Wave 4
Wave 5 Wave 6
Wave 7 Wave 8
Wave 9 Wave 10
Significantly higher/lower than previous wave
Total 18-24 25-34 35-44 45-54 55-64 65+
BBC 63% 51% 57% 59% 65% 67% 71%
SKY News 28% 24% 30% 38% 25% 31% 19%
The Guardian 14% 15% 22% 14% 13% 15% 8%
Daily Mail 12% 13% 12% 11% 12% 6% 16%
Friends & Family 12% 15% 15% 11% 11% 9% 11%
Facebook 8% 16% 12% 12% 3% 6% 2%
Twitter 5% 16% 7% 5% 3% 4% 1%
Total 18-24 25-34 35-44 45-54 55-64 65+
SKY News 2% 1% 0% 10% -3% 6% 1%
Other 2% -1% 6% 2% 4% -2% 2%
BBC 2% 6% 0% 5% -3% -2% 5%
The Guardian 1% -3% 3% 0% 1% 1% 1%
Daily Mail 0% 3% -4% -2% 6% -5% 0%
Facebook 0% 1% -1% 0% -1% 2% -2%
Friends & Family -1% -3% 1% -4% 1% -2% 0%
Twitter -1% -4% 0% -3% -3% 2% 1%

24. COMMUNICATION
There has been a very slight increase in messaging this wave, particularly driven by 35-44s,
whilst 55-64s have seen a large reduction in all communication methods since wave 9,
potentially as they’ve been able to meet up with friends & family face to face
In terms of how you are keeping in touch with your friends and family, are you doing any more or less of the following, compared to the time before COVID-19?
25% 21% 18% 18%
29%
28%
25% 29%
32%
25% 36%
42%
3%
4%
4%
5%2%
2%
3%
3%9%
21%
14%
3%
Messaging (e.g.
WhatsApp, Facebook
Messenger)
Video Calls (e.g.
Facetime, Skype)
Social Media
platforms (e.g.
Facebook, Instagram)
Talking on the phone
Never did this A lot less A bit less About the same A bit more A lot more
Change in communication since COVID-19
Wave 10
Change in communication since COVID-19
(Net using more Wave 10 vs. Wave 9)
Total 18-24 25-34 35-44 45-54 55-64 65+
Messaging 1% -1% 3% 11% 1% -6% -1%
Social Media platforms 0% 5% 5% 7% -2% -7% -4%
Talking on the phone -1% -2% 2% -1% 6% -4% -4%
Video Calls -2% 1% -4% 1% -4% -9% 2%

25. CONTENTAREAS
Consumption of gaming and entertainment content has grown for 18-24s since
the previous wave, potentially as the university summer holidays are in full
swing. Consumption of content for 45-64s has declined across most areas
In terms of areas of interest, how would you describe your consumption of the following types of content, compared to the time before COVID-19?
(this could be reading about, watching, or listening to this type of content)
Change in consumption of areas of interest
Wave 10
Change in consumption of areas of interest
(Net consuming more Wave 10 vs. Wave 9)
22%
12% 11% 10% 9% 7% 4% 4%
34%
22% 24%
21%
14%
10%
7%
14%
31%
37%
49%
47%
25%
29%
25%
47%
5%
6%
5%
7%
4% 11%
13%
8%
4%
3%
2%
6%
4%
12%
36%
4%
5%
20%
9% 9%
44%
31%
15%
24% Never had any
interest in this
A lot less
A bit less
About the same
A bit more
A lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Gaming 1% 15% 0% 7% -5% -3% 0%
Entertainment 0% 11% 3% 0% -3% -3% -1%
Sport 0% 0% 1% -2% -2% 3% -1%
Travel -1% 2% -3% 6% -2% -2% -1%
News -1% -4% 6% 5% -2% -6% -3%
Science & Technology -1% 1% -3% 0% 0% -7% 0%
Food -2% 7% 2% 1% -6% -3% -8%
Home & Garden -2% -2% -2% -1% 1% -5% -4%

26. NEEDSTATES
Younger age groups (18-44s) are seeking out more from their media
channels this wave, whilst there has been a decline for 55+s across all
media needs, who appear to be returning to their pre-COVID habits
Thinking about the different roles that media can fulfil in your life, have any of the following needs become more or less important to you, compared to the time before COVID-19?
Change in media needs
Wave 10
Change in media needs
(Net more important Wave 10 vs. Wave 9)
27%
19% 16% 16% 15% 12% 11% 10%
36%
30%
28% 29% 32%
25% 27% 27%
32%
44%
48%
42%
44%
47%
51% 54%
3% 5% 4%
5%
5%
7%
5% 5%
3% 2% 4% 7% 4%
8% 6% 5%
A lot less
important
A bit less
important
About the
same
A bit more
important
A lot more
important
Total 18-24 25-34 35-44 45-54 55-64 65+
Inspiration 1% -2% 5% 13% 4% -6% -3%
Distraction 1% 9% 5% 7% 1% -3% -5%
Escapism 0% 2% 0% 9% 2% -5% -2%
Information 0% 1% 5% 7% 0% -11% -2%
Connection -1% 4% -1% 2% -1% -7% -2%
Unwind -2% 3% -1% 5% -1% -7% -5%
Comfort -2% 4% -5% 6% -1% -5% -7%
For practical advice -3% -11% 6% -1% -1% -4% -5%

27. Broader consumer
behaviour

28. ACTIVITIES
Time spent relaxing has increased again this wave, after a decline at wave 9.
35-44s are doing more activities overall, whilst activities for 55-64s are
declining across the board
In terms of activities, are you undertaking more or less of the following, compared to the time before COVID-19?
Change in activities
Wave 10
Change in activities since COVID-19
(Net using more Wave 10 vs. Wave 9)
17% 17% 15% 12% 11% 11% 10% 10%
33% 32%
31%
24%
16%
26%
20% 23%
42% 42%
44%
37%
29%
37%
35%
36%
5% 3% 6%
6%
5%
7%
11% 5%
2%
2%
3%
5%
3%
4%
8%
4%
2% 4% 1%
15%
36%
15% 16%
22%
Cleaning Cooking Relaxing Reading
books
Playing
computer
/ video
games
DIY Fitness Doing
puzzles,
board
games or
crafts
Never did this
A lot less
A bit less
About the same
A bit more
A lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Relaxing 2% 5% 2% 5% 4% -5% 4%
DIY 1% 7% -3% 6% 5% -2% -2%
Doing puzzles, board games
or crafts
0% 2% 6% 11% -6% -8% -1%
Playing computer / video
games
0% 1% 0% 3% 0% -2% 0%
Fitness 0% 2% 0% 5% -5% -1% 1%
Cleaning 0% -2% 4% 12% 6% -5% -13%
Cooking -1% 2% 2% 9% -1% -6% -6%
Reading books -3% 2% -9% 6% -1% -10% -5%

29. SELFIMPROVEMENT
Thinking about how you are spending your time currently, compared to the
time before COVID-19, which best applies to you for each of the following?
Reading remains the most increased activity since lockdown, however older audiences
are reading less this wave. Younger audiences are taking part in training through the
workplace or learning a new skill, perhaps due to more people returning to the office
New hobbies / activities undertaken
Wave 10
Change in New hobbies / activities (Net already started
/ definitely intend to more Wave 10 vs. Wave 9)
19%
12% 12%
8% 8% 6% 6% 4%
17%
11% 12%
10% 8%
7% 8%
6%
33%
30% 27%
26%
21%
18%
21%
15%
15%
23%
23%
26%
22%
23%
19%
19%
10%
20% 25%
28%
38%
44% 41%
52%
5% 4% 2% 3% 2% 3% 5% 4%
Read more Learn a new
hobby e.g.
gardening,
cooking, knitting
Take up a new
form of fitness
Learn a new
skill (e.g. arts,
crafts, musical
instrument)
Take a short
educational
course
Learn a new
language
Take part in
training through
my existing
workplace
Sign up for a
longer
educational
course e.g.
undergraduate,
postgraduate or
MBA
I was doing this
before COVID-
19
I definitely won’t
do this
I probably won’t
do this
I might do this
I definitely
intend to do this
I’ve already
started doing
this
Total 18-24 25-34 35-44 45-54 55-64 65+
Take part in training through my existing workplace 0% 2% 4% 2% -6% -3% 1%
Learn a new skill (e.g. arts, crafts, musical instrument) 0% 7% -5% 4% -1% -2% -2%
Learn a new language 0% 3% -5% 4% -1% -2% 0%
Take up a new form of fitness -1% 8% 2% 8% -8% -6% -3%
Sign up for a longer educational course e.g. undergraduate,
postgraduate or MBA
-1% 5% -6% 0% 0% 0% -1%
Take a short educational course -1% 3% -6% 3% 0% -4% 0%
Learn a new hobby e.g. gardening, cooking, knitting -2% 8% -13% 2% -5% 0% -1%
Read more -3% 5% -2% 2% 3% -9% -11%

30. LEISURESPENDING
Takeaway food and entertainment subscriptions have increased this wave for all
ages except the over 65s. Virtual/online gyms see decreases this wave as
restrictions are lifting and gyms are starting to open across the country
Again, thinking about your spending habits, which of the following apply to you in
terms of how your habits may have changed, compared to the time before COVID-19?
Change in leisure spending
Wave 10
7% 6% 5% 4% 3% 3% 2% 2%
16% 19%
14%
9% 9%
5% 5% 6%
44%
27%
26%
20% 22%
14%
10%
13%
4%
11%
6%
5% 5%
6%
4%
4%
3% 18%
5%
5% 4%
9%
3%
4%
27%
19%
45%
57% 57%
63%
77%
71%
Entertainment
subscription
services e.g.
Netflix
Takeaway / food
for delivery
Digital purchases
of films e.g. Sky
store, Amazon
Prime
Limited passes
for subscription
service e.g. Now
TV
Entertainment /
Cinema pass
Education / self-
improvement /
learning new
skills
Gym / fitness
club
memberships
Online dating
apps / websites
Virtual / online
gym / fitness
classes
Never spend on this
Spending a lot less on
this
Spending a bit less on
this
Spending about the
same as before
Spending a bit more on
this
Spending a lot more on
this
Change in leisure spending
(Net spending more Wave 10 vs. Wave 9)
Total 18-24 25-34 35-44 45-54 55-64 65+
Entertainment subscription services e.g. Netflix 4% 7% 0% 13% 4% 4% -1%
Takeaway / food for delivery 2% 2% 2% 11% 3% 1% -2%
Digital purchases of films e.g. Sky store, Amazon Prime 2% 7% -1% 10% -1% 1% -1%
Limited passes for subscription service e.g. Now TV
Entertainment / Cinema pass
0% -3% 2% 8% -3% -2% 0%
Education / self-improvement / learning new skills 0% 3% 1% 2% 1% -3% -1%
Gym / fitness club memberships 0% -1% -4% 4% 1% -1% -1%
Online dating apps / websites -1% 0% -2% 1% -1% 0% -1%
Virtual / online gym / fitness classes -2% -2% -9% 0% 0% -3% 0%

31. BIGTICKETPURCHASEINTENTIONS
Now, we’d like you to think about bigger purchases or decisions. Which currently best applies to you
in terms of how your intentions may have changed, compared to the time before COVID-19?
All age groups show an increased likelihood to delay booking a holiday, perhaps
driven by the constant changing of quarantine rules. Under 35s are more likely to
delay buying or selling a property this wave, with older age groups less likely. All age
groups are delaying investing in further education
Change in big purchase intentions
Wave 10
Change in big purchase intentions
(Net Definitely / Probably will delay Wave 10 vs. Wave 9)
36%
12% 9% 8% 8% 5% 5% 5%
17%
15%
17% 20%
11%
10% 11% 13%
10%
10% 16%
23%
8%
11%
18% 17%
8%
7%
10%
17%
6% 7%
19% 18%
29%
56%
49%
31%
68% 67%
48% 47%
Booking a
holiday
Buying a car Buying a new
mobile phone
handset
Making home
improvements
Buying or
selling a
property (house
or flat)
Investing in
Further
Education
(Undergraduate
degree, Master,
other formal
qualification)
Taking out a
new insurance
policy /
switching
provider
Switching utility
providers (gas/
electric,
internet, mobile
phone etc.)
Definitely will delay doing this Might delay doing this
Probably won’t delay doing this Definitely won’t delay doing this
Had no intention of doing this
Total 18-24 25-34 35-44 45-54 55-64 65+
Booking a holiday 2% 4% 0% 3% 3% 2% 2%
Buying a car 0% -2% 3% 3% -2% 1% 0%
Buying or selling a property (house or flat) -1% 4% 7% -8% -2% -3% -1%
Buying a new mobile phone handset -1% 4% 2% -5% -5% 2% -1%
Switching utility providers (gas/ electric, internet, mobile
phone etc.)
-1% -4% 3% -4% -5% 4% -2%
Taking out a new insurance policy / switching provider -2% -2% 2% -5% -2% 0% -2%
Making home improvements -2% 1% -6% -5% 3% -1% -2%
Investing in Further Education (Undergraduate degree,
Master, other formal qualification)
-3% -1% -4% -1% -9% 0% 0%

32. SHOPPING
Even with lockdowns lifting, people are still spending more online than in-store.
18-24s and 35-44s have increased online spend compared to the last wave. 55-64s
have been spending less both online and instore.
Thinking about your shopping habits now… Overall, are you spending any more or less on
shopping via the following methods, compared to the time before COVID-19?
Change in shopping habits
Wave 10
Change in shopping habits
(Net spending more Wave 10 vs. Wave 9)
18%
4%
32%
13%
32%
27%
8%
22%
6%
33%
4% 1%
Online shopping In-store shopping
Never did this
Spending a lot less
Spending a bit less
No change
Spending a bit more
Spending a lot more
Total 18-24 25-34 35-44 45-54 55-64 65+
Online shopping 3% 6% 2% 10% 1% -2% 2%
In-store shopping 0% -3% 2% 3% 3% -3% -1%

33. BRICKS&MORTARSHOPPING
There are decreases in in-store spend in all categories this wave, with health &
beauty and leisure goods seeing the largest dip in spend. Food and drink remains
the dominant category for in-store spend.
And now, thinking about these specific categories, which of the following apply to you in terms of how
your IN-STORE shopping habits may have changed, compared to the time before COVID-19?
Change in in-store shopping habits
Wave 10
Change in in-store shopping habits
(Net spending more Wave 10 vs. Wave 9)
7%
3% 3% 3% 3% 2% 2% 2%
25%
8% 7% 6% 7% 10% 10% 7%
42%
47% 50%
43%
35%
38%
42% 49%
12%
11%
14%
10%
6%
16%
12%
12%
12%
23%
17%
17%
11%
31%
17%
21%
1%
9% 8%
21%
39%
4%
17%
9%
Food and drink Homewares and
furniture
Health and
beauty
Leisure Goods
(DVDs, film, TV
series, music)
Computer / video
games
Clothing,
accessories and
footwear (incl.
Sportswear)
Leisure Goods
(Books, board
games and
stationery)
Electrical
products
(including
mobiles, tablets,
photography
equipment, TV
and audio goods,
etc)Never buy in-store in this category Spending a lot less in-store
Spending a bit less in-store No change
Spending a bit more in-store Spending a lot more in-store
Total 18-24 25-34 35-44 45-54 55-64 65+
Clothing, accessories and footwear (incl. Sportswear) 0% 6% -4% 1% 1% -3% 0%
Leisure Goods (Books, board games and stationery) -1% -1% 1% 0% 0% -1% -2%
Electrical products (including mobiles, tablets, photography
equipment, TV and audio goods, etc)
-1% -4% 1% 4% -2% -2% -2%
Computer / video games -1% -6% -1% 1% -2% 1% 1%
Homewares and furniture -1% -3% -1% -1% -3% 3% -1%
Food and drink -1% 2% -3% 3% 0% -5% -2%
Leisure Goods (DVDs, film, TV series, music) -3% -4% -4% -2% -5% 2% -2%
Health and beauty -3% -4% -7% -1% -5% -5% 1%

34. BRICKS&MORTARSHOPPING
Bricks & mortar retailers re-imagine customer experience for a contactless world
_34
Amazon has reportedly started discussions
with landlords about locations for its high-
tech Go grocery stores on London’s
Regent street and two more locations in
the south west of the capital. However, the
pandemic has motivated other retailers to
experiment with a contactless store
concept, with Aldi developing its own
alternative to Amazon’s Go grocery stores
and currently on the hunt for automatic
product recognition technologies.
CVS – the US pharmacy chain –
announced a partnership with PayPal
which will result in PayPal QR codes
being integrated into its checkouts.
Shoppers will be able to securely pay for
their items without needing to touch a
keypad or sign a receipt.
There are few technologies accelerated by
COVID-19 more than contactless payments!
Contactless spending limits were raised
from £30 to £45 across the UK on 1st of
April and, according to data from
Barclaycard, since then have accounted for
90% of all ‘face to face’ transactions. It
seems it’s only the beginning, as the latest
YouGov survey has found that 40% of UK
shoppers want the contactless spending
limit raised even higher - to £100.

35. E.COMMERCE
Food and drink is still the largest category of online spend, with increases this wave for
18-24s & 35-44s. Clothing & accessories see increases in spend for most age groups.
35-44s are spending more online in all categories except for electrical products
And again, thinking about these specific categories, which of the following apply to you in terms of how your ONLINE
shopping habits may have changed, compared to the time before COVID-19? compared to the time before COVID-19?
Change in online shopping habits
Wave 10
Change in online shopping habits
(Net spending more Wave 10 vs. Wave 8)
14%
8% 5% 5% 5% 5% 4% 4%
19%
22%
12%
18%
13% 11%
17% 15%
35%
39%
47%
44% 52%
36%
44% 47%
6%
11%
8%
7%
7%
5%
7% 7%
5%
12%
8%
7%
11%
7%
8%
10%
21%
9%
20% 19%
12%
37%
20%
16%
Food and
drink
Clothing,
accessories
and footwear
(incl.
Sportswear)
Leisure
Goods
(DVDs, film,
TV series,
music)
Health and
beauty
Electrical
products
(including
mobiles,
tablets,
photography
equipment,
TV and audio
goods, etc)
Computer /
Video Games
Leisure
Goods
(books, board
games and
stationery)
Homewares
and furniture
Never buy online in this category Spending a lot less online
Spending a bit less online No change
Spending a bit more online Spending a lot more online
Total 18-24 25-34 35-44 45-54 55-64 65+
Clothing, accessories and footwear (incl. Sportswear) 1% 1% -3% 6% 3% 0% 1%
Leisure Goods (books, board games and stationery) 0% 0% -5% 6% 3% 2% -2%
Food and drink 0% 6% -3% 6% -4% -5% 0%
Health and beauty -1% 3% -1% 0% 1% -2% -3%
Homewares and furniture -1% -5% -5% 1% 2% 4% -1%
Computer / Video Games -1% 3% -4% 6% -6% 0% -3%
Electrical products (including mobiles, tablets, photography
equipment, TV and audio goods, etc)
-2% 3% -4% -5% 0% -1% -1%
Leisure Goods (DVDs, film, TV series, music) -3% -1% -9% 3% -3% 0% -4%

36. E.COMMERCE
With e-commerce on the rise, shoppers demand a wider range of delivery
options
_36
Waitrose has introduced drive-through
online grocery order collection services
across 70 stores. In participating stores
customers can park in a dedicated parking
spot and then collect or return items,
including John Lewis goods at some
locations, from the comfort of their
vehicles.
Amazon is expanding the rollout of its Scout
automated delivery robots to two new US
cities. Designed to withstand the demands
of travelling numerous miles a day, the
cooler-sized vehicle uses cameras and
ultrasonic sensors to detect and avoid
obstacles, while autonomously navigating
across urban areas to complete deliveries.
John Lewis has announced plans to
extend its click-and-collect partnership
with the Co-op to over 500 stores by the
end of summer (with the total number of
John Lewis ‘click and collect’ location
raising to nearly 900). The extension of
the service is part of John Lewis
Partnership’s plans to invest in digital
capabilities and collaborations to enhance
customer experience, especially in the
age of coronavirus.

37. 37
In summary
Media consumption is still elevated, but is
continuing to slowly revert back to levels that more
closely resemble pre-pandemic routines
Feelings of anxiety and being unsafe have risen a
little. The fear of the UK undergoing a second wave
of COVID-19 is evident, amid highly publicised
outbreaks in other countries
Despite initial optimism, new quarantine
restrictions are now putting people off international
travel. As face coverings became mandatory, in-store
retail also appears to have had a tough month.
However 18-34s are particularly welcoming the
government’s ‘Eat Out to Help Out’ scheme

38. Thank you