2. The creative
agency of
Havas group.
A Global Communication Group, multi-cultural and decentralized, with presence in more than
100 countries, with an extensive network of fully owned agencies and affiliates.
5. A unique approach:
Havas Village:
Paris
New York
Chicago
Boston (Arnold)
Milan
Madrid
Denmark
Hungary
Austria
Dubai
Singapore
Taiwan
Delhi
Beijing
Kuala Lumpur
Sydney
2014:
Sao Paulo
Brussels
Amsterdam
2016:
London
Havas Village.
6. Havas
Village.
CLIENTE
º
All communication
disciplines in one place:
digital, mobile, social media,
advertising, direct marketing,
media planning and buying,
corporate communications,
sales promotion, healthcare
communications, design,
human resources, sports
marketing, public relations,
research and more.
7. Our
purpose.
We want to efficiently contribute to
our client’s business being leaders
connecting people & brands through
creativity, media and innovation.
9. our scope of work
and way of working.
digital ATL
social
retail
data
trans
media
BTL
CRM
A single point of contact for the customer.
A coordinator to manage and lead the all the comms disciplines.
21. Rafa has been working on advertising since 1991. Bachelor of Arts in
Business Administration. Major in Marketing.
He has worked at JWT, Saatchi & Saatchi and Vitruvio Leo Burnett and
before joining Havas WW, he worked almost 10 years at El Laboratorio as
General Director and partner.
Throughout his career, Rafa has worked for strategic clients and very
focused on results of all areas, hygiene, food sector, automotive and
telephony services, including: Procter & Gamble, Mercedes, Volvo, R Cable
Gallego, Kellogg´s, McDonald´s, J&J, Visa, Hewlett-Packard, Phillip Morris,
Repsol, Acer, Vileda.
He considers the agency as a continuation of the client and defends that the
best strategies and creativities comes from the best business relations
between both sides.
More personal…
He’s married and has 3 girls. He loves life, nature and open-air sports.
Rafael Silvela
Director General
22. After 20 years, Manuel has worked in the best Spanish agencies. Saatchi &
Saatchi, RZR, Tiempo BBDO, Valmorisco, DDB (Creative Director), El
Laboratorio (Partner), Yslandia (Partner), Cheil Worldwide (Chairman of the
Europen Creative Board, ECD Spain & Portugal), Ogilvy & Mather
Advertising as Chief Creative Director and, finally, Havas Worldwide Spain.
Manuel has won 9 Cannes lions, 21 “El Sol” awards (including 1 Grand
Prix), 3 gold, 1 Silver and 1 Bronze at the Spanish Efi Awards, 6 FIAP,
Eurobest, New York Festival and more than 35 mentions in the Spanish
Creative’s Club anuary.
Manuel has been Jury at the Eurobest, El Sol, El Ojo de Iberoamérica, and
president of the Jury of the JCDecaux outdoor Advertising Festival.
More personal…
Married, with 3 kids, 2 dogs, 1 bird.
Manuel Montes
Director General Creativo
23. Alberto is Havas WW Spain´s Strategy and Accounts General Director. He has
been head of Strategy at Euro RSCG and BBDO, Clients Services Manager at
MRM (McCann) and Orbital BBDO, where he worked for several markets and
clients.
He also worked as Marketing Director for Greenpeace, Prisacom (PRISA),
Hosup.com, and Advertising, Research and PR Manager for Mapfre Vida.
Alberto was key planner for clients such as: Peugeot, Chivas, Greenpeace,
Endesa, BBVA, Simyo, Abbott, Banesto, Puleva, Kraft Foods, Grefusa,
Vodafone, Telefónica, Nivea, Vichy, Diageo, Volvo, L’Oréal.
More personal…
Alberto has an MBA from IESE, Master in Marketing and graduated in
economics for the Universidad Autónoma.
He is married and has two children. He enjoys windsurf, design, decor, tennis,
food and music.
Alberto Zschiesche
Director General de Cuentas y Estrategia
24. Alfonso Aznar
Director General Digital Spain
Alfonso´s career started in the digital world after he graduated from Advertising and
PR and finished his Executive MBA.
He leaded 3 reknown agencies in the digital sector (Storm, Mas Madera, Grey).
He actually leads the interactive unit for Havas Worldwide Spain.
Alfonso developed projects for clients such as: Telefónica, Movistar, BBVA, Peugeot,
Endesa, Banco Santander, Cajamadrid, Procter & Gamble, Cadbury Schweppes,
Diageo, Metrovacesa, Inditex, LG, Carrefour, L‘Oréal, Madrid City Council, Dominos
Pizza…
More personal…
He is married and has two kids, a 3 years old boy and a 7 years old girl. He loves
extreme sports. He practices surf, skate, agressive roller and airsoft (he manages
the matches and the unique social network in Spain of this sport). He is passionate
about techonology and videogames.