August 2013 Marian Salzman (Havas PR CEO) presentation on the importance of CEO reputation and branding in the business world.

1. CEO REPUTATIONAND THE BUSINESS WORLD
MARIAN SALZMAN
August 2013

2. 2
“The Internet?
It will never
catch on.”

3. 3
CEO reputation branding:
Will it
catch on?

4. 4
Weareallinthebusiness
of getting
attention.

5. 5
Attentionseekers:
The media
needs you.

6. 6
Celebritycultureisnottheendofcivilization
asweknowit.

7. 7
Famous for being famous
–momentumseesitself
and feeds itself.

8. 8
CEOs, don’t worry
if you are shyand can’t sing or dance.

9. 9
Corporate reputation
needsC-suite
reputation.

10. 10
Is it just Americans
who understand
the powerof C-suite brands?

11. 11
NO.

12. 12
Enough of the big corporates
and the big CEO
brands already.

13. 13
The great thingabout personal branding
isthatit’s
personal.

14. 14
Personal branding
lessonsfrom
a lucky newbie…

15. 15
turn a business philosophy
into a ceo
brand.

16. 16
Are you
failingthe LinkedIn test?

17. 17
If your narrative
isn’t strongyou must be telling it
wrong.

18. 18
Makeauthenticity
a core ingredient of your
CEO brand reputatioN.

19. 19
Content is important, but
connecting is
what really counts.

20. 20
Use technologies
to defend your reputation.

21. 21
CEO reputation:The question is not whether,
but how and when.

22. 22
Thank
you.