Introducing the notion that nonprofits must integrate social media marketing as a means to stay competitive and to make outreach efforts more effective.
3. Listening
Scanning and sifting through online
conversations on multiple channels to
identify what people are talking about,
their interests, concerns and how they
view the organization.
4. Why?
•Stay aware of what is happening in your
niche
•Keep an eye out for opportunities
•Learn more about what is happening with
your partners
5. Engagement
To share information, enter or initiate
conversations, thank people for their
efforts, educate and raise awareness, ask
people to perform an action, and converse
with the critics.
6. Key: Organizational leaders must realize
their personal participation is needed
for strong relationship building. No
spectators allowed.
7. Relationships
Letting go of control and unleashing the
power and creativity of people to do
amazing things on your behalf through
their own resources, knowledge or
personal connections.
8. • Culture of transparency
• Risk is okay!
• Message must be compelling enough to
ignite behavior
• Must be level of insight
• Need social media policy
For Your Consideration
9. Aligns social media with the
communication strategy and objectives
of the organization and marketing
plan.
Social Media
Marketing Plan
10. • Realistic ROI
• Resource Allocation
People
Financial
Technology
Social Media
Marketing Plan
11. Aligns social media with the
communication strategy and objectives
of the organization and marketing
plan.
Social Media
Marketing Plan
