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Group Members
•Muhammad Ashhad Butt
•Muhammad Hassan
•Ahmad Ejaz
The Coca-Cola Company is an
American Multinational Corporation, and
manufacturer, retailer, and marketer of
nonalcoholic beverage concentrates and syrup.
The company is best known for its flagship
product Coca-Cola. Originally, it is intended as a
patent medicine when it was invented in late 19th
century. Coca Cola has remained a popular soft
drink well into the first decade of the 21st Century.
Coca-Cola history began in 1886 when the
curiosity of an Atlanta pharmacist, Dr. John S.
Pemberton, led him to create a distinctive tasting
soft drink that could be sold at soda fountains.
He created a flavored syrup, took it to his
neighborhood pharmacy, where it was mixed with
carbonated water and deemed “excellent” by
those who sampled it. Dr. Pemberton’s partner
and bookkeeper, Frank M. Robinson, is credited
with naming the beverage “Coca-Cola”
Prior to his death in 1888, just two years after creating what
was to become the world’s #1-selling sparkling beverage, Dr.
Pemberton sold portions of his business to various parties,
with the majority of the interest sold to Atlanta businessman,
Asa G. Candler.
The Coca-Cola formula and brand were fully bought with
US$2,300 in 1889 by Asa Griggs Candler, who incorporated
The Coca-Cola Company in Atlanta in 1892.
The first servings of Coca-Cola were sold for 5 cents per glass.
Main Headquarter of Coca Cola Company Plaza NW, Atlanta, GA 30313,
United States
.
1993 - Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life
2009 - Open Happiness
2017- Taste the Feeling
Herbert A. Allen
President and Chief
Executive Officer
Ronald W. Allen
Former Chairman of the
Board, President, Chief
Executive Officer
Aarons, Inc.
Marc Bolland
Head of European Portfolio
Operations
RIZWAN ULLAH KHAN
General Manager
Pakistan & Afghanistan
Region
FAHAD QADIR
Director, Public Affairs &
Communications
Pakistan & Afghanistan
Region
HASAN SHAMEEM
LEGAL COUNSEL
Pakistan & Afghanistan
Region
KALEEM FAZAL
Region Finance Manager
Pakistan & Afghanistan
Region
QASIM MAHMOOD
Technical Services Manager
Pakistan & Afghanistan
Region
RAZA AHMED
Director, Franchise &
Commercial & Corporate
Leadership
Pakistan & Afghanistan
Region
FAISAL HASHMI
HR-Strategic Business
Partner
Pakistan & Afghanistan
Region
ALI AKBAR
Director Marketing
Pakistan & Afghanistan
Region
Globally, the Coca Cola Company owns license nearly 450 brands in the non- alcoholic
beverages business. Many of those brands considered among the most valuable. Some
of these includes:
- Carbonated Soft Drinks:
Such as Coca-Cola, Diet Coke, Fanta, Sprite etc.
- Juices and Juice drinks:
Such as Minute Maid, Friutopia, Maza, Bibo.
- Sport Drinks:
Such as POWERade and Aquarius.
- Water Products:
Such as Dasani, Bonaqua.
- Coffee:
Such as Georgia Cofee, the best selling noncarbonated beverage in Japan.
Our mission
 To refresh the world...
 To inspire moments of optimism
and happiness...
 To create value and make a
difference.
Vision
o Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
o Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
o Productivity: Be a highly effective, lean and fast-moving
organization.
Market Share in Pakistan Worldwide Share
Strengths
 The best global brand
 World's largest market share.
 Extensive beverage distribution channel
 Customer loyalty
 Corporate Social Responsibility (CSR)
Weakness
 Sluggish Performance in North America.
 Focus on carbonated drinks.
 Dropping Sales
 Negative publicity.
 Health issues
Opportunities
 Introduce Energy Drinks.
 Increase the distribution network
 Increasing demand
 Bottled water consumption growth.
 Popularize less known products
Threats
 Decreasing gross profit and net profit margins
 Competition from PepsiCo
 Taxes
 Saturated carbonated drinks market
 Inflation
Global Competitors
 PepsiCo Inc.
 Dr Pepper
 Snapple Group, Inc.
 Unilever,
 Groupe Danone,
 Kraft Foods Inc.,
 Nestle S.A. and others.
• Coca-Cola was first
marketed as a nerve
tonic that “relieves
exhaustion.
• There are only two
countries in the world
where​ Coca-Cola is not
sold: Cuba and North
Korea.
• Mexicans are the
biggest drinkers of
Coke in the world.
• Coca-Cola is the largest
user of cans in the United
States. The company uses
over 300,000 tones of
aluminum sheet every
year.
• Coca-Cola is the largest
user of cans in the United
States. The company uses
over 300,000 tones of
aluminum sheet every
year.
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Cocacola Presentation

  • 1.
  • 2. Group Members •Muhammad Ashhad Butt •Muhammad Hassan •Ahmad Ejaz
  • 3.
  • 4. The Coca-Cola Company is an American Multinational Corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrup. The company is best known for its flagship product Coca-Cola. Originally, it is intended as a patent medicine when it was invented in late 19th century. Coca Cola has remained a popular soft drink well into the first decade of the 21st Century.
  • 5. Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola”
  • 6. Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892. The first servings of Coca-Cola were sold for 5 cents per glass.
  • 7. Main Headquarter of Coca Cola Company Plaza NW, Atlanta, GA 30313, United States
  • 8. . 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life 2009 - Open Happiness 2017- Taste the Feeling
  • 9.
  • 10. Herbert A. Allen President and Chief Executive Officer Ronald W. Allen Former Chairman of the Board, President, Chief Executive Officer Aarons, Inc. Marc Bolland Head of European Portfolio Operations
  • 11. RIZWAN ULLAH KHAN General Manager Pakistan & Afghanistan Region FAHAD QADIR Director, Public Affairs & Communications Pakistan & Afghanistan Region HASAN SHAMEEM LEGAL COUNSEL Pakistan & Afghanistan Region
  • 12. KALEEM FAZAL Region Finance Manager Pakistan & Afghanistan Region QASIM MAHMOOD Technical Services Manager Pakistan & Afghanistan Region RAZA AHMED Director, Franchise & Commercial & Corporate Leadership Pakistan & Afghanistan Region
  • 13. FAISAL HASHMI HR-Strategic Business Partner Pakistan & Afghanistan Region ALI AKBAR Director Marketing Pakistan & Afghanistan Region
  • 14. Globally, the Coca Cola Company owns license nearly 450 brands in the non- alcoholic beverages business. Many of those brands considered among the most valuable. Some of these includes: - Carbonated Soft Drinks: Such as Coca-Cola, Diet Coke, Fanta, Sprite etc. - Juices and Juice drinks: Such as Minute Maid, Friutopia, Maza, Bibo. - Sport Drinks: Such as POWERade and Aquarius. - Water Products: Such as Dasani, Bonaqua. - Coffee: Such as Georgia Cofee, the best selling noncarbonated beverage in Japan.
  • 15. Our mission  To refresh the world...  To inspire moments of optimism and happiness...  To create value and make a difference.
  • 16. Vision o Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. o Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. o Productivity: Be a highly effective, lean and fast-moving organization.
  • 17. Market Share in Pakistan Worldwide Share
  • 18.
  • 19.
  • 20.
  • 21. Strengths  The best global brand  World's largest market share.  Extensive beverage distribution channel  Customer loyalty  Corporate Social Responsibility (CSR) Weakness  Sluggish Performance in North America.  Focus on carbonated drinks.  Dropping Sales  Negative publicity.  Health issues
  • 22. Opportunities  Introduce Energy Drinks.  Increase the distribution network  Increasing demand  Bottled water consumption growth.  Popularize less known products Threats  Decreasing gross profit and net profit margins  Competition from PepsiCo  Taxes  Saturated carbonated drinks market  Inflation
  • 23. Global Competitors  PepsiCo Inc.  Dr Pepper  Snapple Group, Inc.  Unilever,  Groupe Danone,  Kraft Foods Inc.,  Nestle S.A. and others.
  • 24. • Coca-Cola was first marketed as a nerve tonic that “relieves exhaustion.
  • 25. • There are only two countries in the world where​ Coca-Cola is not sold: Cuba and North Korea.
  • 26. • Mexicans are the biggest drinkers of Coke in the world.
  • 27. • Coca-Cola is the largest user of cans in the United States. The company uses over 300,000 tones of aluminum sheet every year.
  • 28. • Coca-Cola is the largest user of cans in the United States. The company uses over 300,000 tones of aluminum sheet every year.