coca cola presntation pakistan and internationally covered all the topics with animations hope this article is helpful for u
Basically, this is my Communication Skills presentation organizational presentation
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
The document analyzes The Coca-Cola Company. It provides details about the company such as its founding in 1892, current CEO James Quincey, operations in over 200 countries, and over 500 brands. It also discusses Coca-Cola's mission, product mix, contributions during COVID-19, and performance in areas such as political, economic, social, technological, environmental, and legal factors. The conclusion states that Coca-Cola has grown since its founding 128 years ago and is working to increase acceptance in society through new products.
The document summarizes information about the Coca-Cola company, including:
- Coca-Cola was established in 1886 by John Pemberton in Atlanta, Georgia and introduced on May 8, 1886.
- It is now the largest beverage company in the world and manufactures a variety of non-alcoholic drinks including Coca-Cola, Diet Coke, and other citrus beverages.
- The company faced a crisis in India in the late 2000s/early 2010s when it was accused of polluting the environment and using toxic pesticides, which led to a 30-40% reduction in sales in the country.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
John Pemberton founded Coca-Cola in 1886 in Columbus, Georgia. It is now one of the most popular brands worldwide distributed in over 100 countries. Coca-Cola seeks to refresh the world and create moments of optimism through providing a variety of beverages while making a positive social and environmental impact.
Energy drinks first became popular in the United States in 1996 with the promise to "vitalize body and mind". They target young male teenagers who are exhausted from work. The drinks are heavily advertised through sponsoring extreme sports and Formula 1 racing. Red Bull gives out free samples from their cars. Some batches of Red Bull were found to contain small traces of cocaine. While energy drinks gain popularity, there are also health concerns like high blood pressure, stress, and questions around their long term effects.
Unit 1 Research: Coca Cola brand history Ruth Bami
John Stith Pemberton, the inventor of Coca-Cola, was born in 1831 in Georgia. He developed Coca-Cola as a beverage in 1886. The Coca-Cola Company has maintained its brand image and secret formula for over 125 years. Some key rivals of Coca-Cola include Pepsi and other cola drinks.
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
The document analyzes The Coca-Cola Company. It provides details about the company such as its founding in 1892, current CEO James Quincey, operations in over 200 countries, and over 500 brands. It also discusses Coca-Cola's mission, product mix, contributions during COVID-19, and performance in areas such as political, economic, social, technological, environmental, and legal factors. The conclusion states that Coca-Cola has grown since its founding 128 years ago and is working to increase acceptance in society through new products.
The document summarizes information about the Coca-Cola company, including:
- Coca-Cola was established in 1886 by John Pemberton in Atlanta, Georgia and introduced on May 8, 1886.
- It is now the largest beverage company in the world and manufactures a variety of non-alcoholic drinks including Coca-Cola, Diet Coke, and other citrus beverages.
- The company faced a crisis in India in the late 2000s/early 2010s when it was accused of polluting the environment and using toxic pesticides, which led to a 30-40% reduction in sales in the country.
This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
John Pemberton founded Coca-Cola in 1886 in Columbus, Georgia. It is now one of the most popular brands worldwide distributed in over 100 countries. Coca-Cola seeks to refresh the world and create moments of optimism through providing a variety of beverages while making a positive social and environmental impact.
Energy drinks first became popular in the United States in 1996 with the promise to "vitalize body and mind". They target young male teenagers who are exhausted from work. The drinks are heavily advertised through sponsoring extreme sports and Formula 1 racing. Red Bull gives out free samples from their cars. Some batches of Red Bull were found to contain small traces of cocaine. While energy drinks gain popularity, there are also health concerns like high blood pressure, stress, and questions around their long term effects.
Unit 1 Research: Coca Cola brand history Ruth Bami
John Stith Pemberton, the inventor of Coca-Cola, was born in 1831 in Georgia. He developed Coca-Cola as a beverage in 1886. The Coca-Cola Company has maintained its brand image and secret formula for over 125 years. Some key rivals of Coca-Cola include Pepsi and other cola drinks.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
The document discusses three popular energy drink brands: Red Bull, Monster, and Rockstar. It provides details on their history, target markets, marketing strategies, and market share. Red Bull is the longest-established brand and current market leader with around 50% share. Monster has around 18% share and focuses its marketing on event sponsorships. Rockstar, which was founded most recently in 2001, has around 14% share and targets a rock music lifestyle image.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
- Lucozade targets sports people primarily through sponsorships of various sports teams and events. It has different drink varieties that target both males and females. The logo represents speed and enhancement.
- Rockstar targets an active lifestyle through sponsorships of extreme sports and music festivals/artists. It uses celebrity endorsements and focuses advertising on websites and social media. The logo incorporates a star to appeal to its music associations.
- Scheckters is the first organic and fairtrade certified energy drink. It targets health-conscious consumers, especially vegetarians, with natural ingredients. It relies heavily on online marketing and social media promotion due to limited advertising.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
Demand & Supply Analysis of Soft Drink IndustryUsman Manzoor
This document discusses the soft drink industry. It defines the industry and notes that Coca-Cola and PepsiCo are the leading brands globally and in Pakistan. Soft drinks are popular worldwide and commonly found in stores, restaurants, and vending machines. They come in various packages like bottles and cans. While the industry has seen much success, it also faces some limitations like health concerns that it works to address through strategies like developing healthier options and marketing campaigns.
The document outlines an advertising campaign for Coca-Cola that includes goals of positioning Coke as a drink for people of all ages and nationalities as well as a drink tied to family history and traditions. It proposes using billboards and commercials to showcase multi-generational families enjoying Coke over decades to convey its enduring popularity and ability to bring people together across boundaries. The commercial ideas feature families and couples sharing Coke through the years from the 1950s to present day in various countries to position it as a drink that stands the test of time for every generation and nation.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
The document provides an overview of the Lucozade energy drink brand. It discusses Lucozade's target markets over time, which have shifted from aiding the ill to focusing on sports and young adults. The logo and packaging colors are described as being simple yet recognizable. Different product lines feature varying colors targeted at gender audiences. The bottle design prioritizes ergonomics for sports use. The website provides scientific explanations to build trust with health-conscious consumers. Advertisements primarily target fit males through dramatic photos and videos emphasizing sports and science.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
The soft drinks industry in India has grown significantly in recent decades. Soft drinks are now enjoyed with nearly every meal outside the home, especially alongside fast food. The top brands - Coca-Cola, Pepsi, and Thumps Up - dominate the market. While carbonated drinks like cola are most popular, non-carbonated drinks containing fruit juices and flavors have also increased in demand. The soft drinks industry employs segmentation based on factors like age, location, and lifestyle to target various consumer groups.
Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
This document summarizes the battle between Coca-Cola and Pepsi in terms of their global operations, branding strategies, marketing approaches, and social media presence over several rounds. Some key points of comparison include:
- Both companies operate in over 200 countries worldwide. Coca-Cola is recognized globally by name while Pepsi relies more on its distinctive logo.
- Coca-Cola's desired brand image revolves around emotions like happiness while Pepsi's focuses on being youthful and trendy.
- Pepsi sponsors more youth and music-oriented events in line with its positioning, while Coca-Cola uses social media to engage over 5 million fans daily.
- In the final round,
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
This document provides an overview of the soft drink industry supply chain and its major players. It discusses how the industry is made up of syrup producers like Coca-Cola and PepsiCo that manufacture flavoring syrups and concentrates, and bottlers that blend the syrups with other ingredients and package the drinks. It also covers the distribution channels that get the drinks to consumers, as well as marketing and the major product segments. The largest segment is carbonated soft drinks, while the leading brands are Coca-Cola, Pepsi, and Gatorade. Supermarkets are the major sales channel for these drinks.
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Thank you for taking the time to interview Mr. Raheel Mahmood. What are the key responsibilities of an HR Officer at Coca Cola?
HR Officer: As an HR Officer at Coca Cola, my key responsibilities include:
- Recruiting and selecting candidates for open positions at the company. This involves job analysis, developing job descriptions, posting job openings, screening resumes, conducting interviews, and making hiring recommendations.
- Onboarding new employees which includes orientation, paperwork, setting up payroll and benefits, etc.
- Handling employee relations issues such as addressing grievances, counseling employees, and enforcing company policies.
- Administering compensation and benefits programs including annual performance reviews, salary
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
The document discusses three popular energy drink brands: Red Bull, Monster, and Rockstar. It provides details on their history, target markets, marketing strategies, and market share. Red Bull is the longest-established brand and current market leader with around 50% share. Monster has around 18% share and focuses its marketing on event sponsorships. Rockstar, which was founded most recently in 2001, has around 14% share and targets a rock music lifestyle image.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
- Lucozade targets sports people primarily through sponsorships of various sports teams and events. It has different drink varieties that target both males and females. The logo represents speed and enhancement.
- Rockstar targets an active lifestyle through sponsorships of extreme sports and music festivals/artists. It uses celebrity endorsements and focuses advertising on websites and social media. The logo incorporates a star to appeal to its music associations.
- Scheckters is the first organic and fairtrade certified energy drink. It targets health-conscious consumers, especially vegetarians, with natural ingredients. It relies heavily on online marketing and social media promotion due to limited advertising.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
Consumer Behaviour on Soft Drinks Market in India - A Case Study on PepsiPriyank Agarwal
The document is a term paper submitted by a student on the topic of consumer behavior on soft drinks in India, using Pepsi as a case study. It includes sections on introduction, literature review, PepsiCo profile, research statement, methodology, results and discussion, conclusion, bibliography and annexure. The introduction provides an overview of the soft drinks industry in India and objectives of studying consumer behavior and PepsiCo's strategies. The literature review covers common characteristics of the industry and factors influencing consumer behavior.
Demand & Supply Analysis of Soft Drink IndustryUsman Manzoor
This document discusses the soft drink industry. It defines the industry and notes that Coca-Cola and PepsiCo are the leading brands globally and in Pakistan. Soft drinks are popular worldwide and commonly found in stores, restaurants, and vending machines. They come in various packages like bottles and cans. While the industry has seen much success, it also faces some limitations like health concerns that it works to address through strategies like developing healthier options and marketing campaigns.
The document outlines an advertising campaign for Coca-Cola that includes goals of positioning Coke as a drink for people of all ages and nationalities as well as a drink tied to family history and traditions. It proposes using billboards and commercials to showcase multi-generational families enjoying Coke over decades to convey its enduring popularity and ability to bring people together across boundaries. The commercial ideas feature families and couples sharing Coke through the years from the 1950s to present day in various countries to position it as a drink that stands the test of time for every generation and nation.
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
The document provides an overview of the Lucozade energy drink brand. It discusses Lucozade's target markets over time, which have shifted from aiding the ill to focusing on sports and young adults. The logo and packaging colors are described as being simple yet recognizable. Different product lines feature varying colors targeted at gender audiences. The bottle design prioritizes ergonomics for sports use. The website provides scientific explanations to build trust with health-conscious consumers. Advertisements primarily target fit males through dramatic photos and videos emphasizing sports and science.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
The soft drinks industry in India has grown significantly in recent decades. Soft drinks are now enjoyed with nearly every meal outside the home, especially alongside fast food. The top brands - Coca-Cola, Pepsi, and Thumps Up - dominate the market. While carbonated drinks like cola are most popular, non-carbonated drinks containing fruit juices and flavors have also increased in demand. The soft drinks industry employs segmentation based on factors like age, location, and lifestyle to target various consumer groups.
Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
This document summarizes the battle between Coca-Cola and Pepsi in terms of their global operations, branding strategies, marketing approaches, and social media presence over several rounds. Some key points of comparison include:
- Both companies operate in over 200 countries worldwide. Coca-Cola is recognized globally by name while Pepsi relies more on its distinctive logo.
- Coca-Cola's desired brand image revolves around emotions like happiness while Pepsi's focuses on being youthful and trendy.
- Pepsi sponsors more youth and music-oriented events in line with its positioning, while Coca-Cola uses social media to engage over 5 million fans daily.
- In the final round,
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
This document provides an overview of the soft drink industry supply chain and its major players. It discusses how the industry is made up of syrup producers like Coca-Cola and PepsiCo that manufacture flavoring syrups and concentrates, and bottlers that blend the syrups with other ingredients and package the drinks. It also covers the distribution channels that get the drinks to consumers, as well as marketing and the major product segments. The largest segment is carbonated soft drinks, while the leading brands are Coca-Cola, Pepsi, and Gatorade. Supermarkets are the major sales channel for these drinks.
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Thank you for taking the time to interview Mr. Raheel Mahmood. What are the key responsibilities of an HR Officer at Coca Cola?
HR Officer: As an HR Officer at Coca Cola, my key responsibilities include:
- Recruiting and selecting candidates for open positions at the company. This involves job analysis, developing job descriptions, posting job openings, screening resumes, conducting interviews, and making hiring recommendations.
- Onboarding new employees which includes orientation, paperwork, setting up payroll and benefits, etc.
- Handling employee relations issues such as addressing grievances, counseling employees, and enforcing company policies.
- Administering compensation and benefits programs including annual performance reviews, salary
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintains
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.
Coca-Cola brand , Challenges ,Future planningusbd times
This presentation provides information about Coca-Cola and its operations in Bangladesh. Coca-Cola is produced by The Coca-Cola Company and is the world's largest beverage company and most valuable brand. It has been marketed in Bangladesh for 50 years by Abdul Monem Limited under authority from Coca-Cola USA. While Coca-Cola faces challenges like changing consumer preferences, it plans for the future by increasing marketing investments and improving its bottling system. The presentation concludes with the Coca-Cola brand logo.
This document provides an overview of The Coca-Cola Company. It discusses that Coca-Cola was invented in 1886 and the company was incorporated in 1894. The Coca-Cola Company manufactures syrup concentrate which is then sold to bottlers who hold exclusive territories. It also discusses Coca-Cola's vision, mission, and marketing strategies including their wide product portfolio, aggressive promotion activities, geographic-based pricing, and extensive distribution network which has helped them achieve a 48.6% global market share.
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
How Resources and Capabilities Lead to Competitive AdvantagesRomana Aktar Anyka
The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. It manufactures, markets, and sells Coca-Cola and other beverage brands in over 200 countries. Coca-Cola was invented in 1886 and the company was incorporated in 1892. The company operates a franchised distribution system where bottlers hold exclusive territories to produce and distribute Coca-Cola products. Besides Coca-Cola, the company offers over 500 other beverage brands worldwide and serves over 1.7 billion drinks per day. Its main competitors include PepsiCo and other multinational beverage companies.
The document provides information about Coca-Cola Company's history, products, vision, mission, values, target markets, factors affecting sales, and supply chain process. Some key details include: Coca-Cola was founded in 1886 and currently offers over 500 brands worldwide; its vision includes being the best place to work and presenting quality beverage brands; major target markets are young generations; factors influencing sales include income, competitors, and weather; its supply chain involves customers, retailers, distributors, plants, and suppliers.
Coca Cola Income Statement
- Coca Cola is the world's largest beverage company offering over 500 sparkling and still drink brands worldwide.
- The document analyzes Coca Cola's gross profit margin and net profit margin from 2010-2012, finding gross profit margin decreased each year while net profit margin decreased from 2010-2011 but increased from 2011-2012.
- It also provides background on Coca Cola's experimentation and founding in 1886 by Dr. John Pemberton and discusses its growth into a global brand under subsequent leadership.
This document provides an overview of the history and operations of Coca-Cola, including its mission, vision, brands/products, and human resource practices at its plant in Gujranwala, Pakistan. It details Coca-Cola's founding in 1886 and growth into a global corporation serving over 200 countries. The document also describes Coca-Cola's HR functions like recruitment, training, performance management, and compensation & benefits at its Gujranwala plant.
Coca-Cola was invented in 1886 in Atlanta, Georgia. It is currently one of the largest beverage companies in the world offering over 500 brands in over 200 countries. Some of Coca-Cola's major brands include Coke, Diet Coke, Fanta, and Sprite. Fanta was invented in Germany in 1940 and is popular in Europe. Sprite is a lemon-lime flavored soft drink introduced in the US in 1961 to compete with 7-Up. Fuze is a line of iced teas distributed by Coca-Cola that are available in various flavors and formulations.
This document provides an overview of a presentation on Coca-Cola and a research project. It includes information on Coca-Cola's history, products, operations in India, competitors like Pepsi, segmentation, SWOT analysis, and the objectives of a research project analyzing Coca-Cola's potential in rural markets. Data was collected through retailer surveys in various villages to analyze market share and identify opportunities. The findings showed Thums Up was most popular and 24% of the market was untapped. Recommendations included making all Coca-Cola brands available at all retailers and improving distribution.
Coca-Cola is an American multinational beverage company founded in 1886 that produces carbonated soft drinks. It owns over 500 beverage brands and serves over 1.7 billion drinks per day worldwide. While its signature product is Coca-Cola, its portfolio includes other brands like Fanta, Sprite, and Powerade. The company has a vision of refreshing the world, inspiring optimism, and creating value for its shareholders and communities. It aims to achieve this through sustainable practices, wellness-focused products, and expanding into emerging international markets. Coca-Cola faces competition from PepsiCo but maintains an overall leading market share position in the beverage industry.
Coca-Cola is the world's largest nonalcoholic beverage company that owns 4 of the top 5 soft drink brands. The document provides an overview of Coca-Cola's business including its vision, mission statements, industry analysis, market analysis, competitive analysis, and strengths and weaknesses. It discusses Coca-Cola's strategies to maintain its position as the leading beverage company through producing superior quality carbonated beverages and treating employees, customers, and communities with respect while providing financial rewards to shareholders.
The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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4. The Coca-Cola Company is an
American Multinational Corporation, and
manufacturer, retailer, and marketer of
nonalcoholic beverage concentrates and syrup.
The company is best known for its flagship
product Coca-Cola. Originally, it is intended as a
patent medicine when it was invented in late 19th
century. Coca Cola has remained a popular soft
drink well into the first decade of the 21st Century.
5. Coca-Cola history began in 1886 when the
curiosity of an Atlanta pharmacist, Dr. John S.
Pemberton, led him to create a distinctive tasting
soft drink that could be sold at soda fountains.
He created a flavored syrup, took it to his
neighborhood pharmacy, where it was mixed with
carbonated water and deemed “excellent” by
those who sampled it. Dr. Pemberton’s partner
and bookkeeper, Frank M. Robinson, is credited
with naming the beverage “Coca-Cola”
6. Prior to his death in 1888, just two years after creating what
was to become the world’s #1-selling sparkling beverage, Dr.
Pemberton sold portions of his business to various parties,
with the majority of the interest sold to Atlanta businessman,
Asa G. Candler.
The Coca-Cola formula and brand were fully bought with
US$2,300 in 1889 by Asa Griggs Candler, who incorporated
The Coca-Cola Company in Atlanta in 1892.
The first servings of Coca-Cola were sold for 5 cents per glass.
7. Main Headquarter of Coca Cola Company Plaza NW, Atlanta, GA 30313,
United States
8. .
1993 - Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life
2009 - Open Happiness
2017- Taste the Feeling
9.
10. Herbert A. Allen
President and Chief
Executive Officer
Ronald W. Allen
Former Chairman of the
Board, President, Chief
Executive Officer
Aarons, Inc.
Marc Bolland
Head of European Portfolio
Operations
11. RIZWAN ULLAH KHAN
General Manager
Pakistan & Afghanistan
Region
FAHAD QADIR
Director, Public Affairs &
Communications
Pakistan & Afghanistan
Region
HASAN SHAMEEM
LEGAL COUNSEL
Pakistan & Afghanistan
Region
12. KALEEM FAZAL
Region Finance Manager
Pakistan & Afghanistan
Region
QASIM MAHMOOD
Technical Services Manager
Pakistan & Afghanistan
Region
RAZA AHMED
Director, Franchise &
Commercial & Corporate
Leadership
Pakistan & Afghanistan
Region
14. Globally, the Coca Cola Company owns license nearly 450 brands in the non- alcoholic
beverages business. Many of those brands considered among the most valuable. Some
of these includes:
- Carbonated Soft Drinks:
Such as Coca-Cola, Diet Coke, Fanta, Sprite etc.
- Juices and Juice drinks:
Such as Minute Maid, Friutopia, Maza, Bibo.
- Sport Drinks:
Such as POWERade and Aquarius.
- Water Products:
Such as Dasani, Bonaqua.
- Coffee:
Such as Georgia Cofee, the best selling noncarbonated beverage in Japan.
15. Our mission
To refresh the world...
To inspire moments of optimism
and happiness...
To create value and make a
difference.
16. Vision
o Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
o Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
o Productivity: Be a highly effective, lean and fast-moving
organization.
21. Strengths
The best global brand
World's largest market share.
Extensive beverage distribution channel
Customer loyalty
Corporate Social Responsibility (CSR)
Weakness
Sluggish Performance in North America.
Focus on carbonated drinks.
Dropping Sales
Negative publicity.
Health issues
22. Opportunities
Introduce Energy Drinks.
Increase the distribution network
Increasing demand
Bottled water consumption growth.
Popularize less known products
Threats
Decreasing gross profit and net profit margins
Competition from PepsiCo
Taxes
Saturated carbonated drinks market
Inflation
23. Global Competitors
PepsiCo Inc.
Dr Pepper
Snapple Group, Inc.
Unilever,
Groupe Danone,
Kraft Foods Inc.,
Nestle S.A. and others.
24. • Coca-Cola was first
marketed as a nerve
tonic that “relieves
exhaustion.
25. • There are only two
countries in the world
where Coca-Cola is not
sold: Cuba and North
Korea.
26. • Mexicans are the
biggest drinkers of
Coke in the world.
27. • Coca-Cola is the largest
user of cans in the United
States. The company uses
over 300,000 tones of
aluminum sheet every
year.
28. • Coca-Cola is the largest
user of cans in the United
States. The company uses
over 300,000 tones of
aluminum sheet every
year.