● Private league competition and traveling
sports have become more essential to
player development and opportunity.
● Many high school athletic programs are
underfunded or unable to compete with
private leagues and programs.
● The youth sports industry has grown into a
$19B industry (the NFL is worth $15B).
$9B have been spent on youth sports facilities
alone since 2017.
60M YOUTH AND TEENS PLAY
COMPETITIVE SPORTS ANNUALLY…
Every year, college coaches and
scouts rely more on social media as
a tool to discover, evaluate, and
gain an understanding of the
performance, personality, and
character of youth athletes.
Public perception has become a
vital component of recruitment.
Player backlog and an increase in
college players utilizing the NCAA
Transfer Portal to seek new
opportunities (or to renegotiate with
coaches) has led to a more difficult
landscape for high school players
trying to get the attention and
commitments of college coaches.
The interim Name/Image/Likeness
rules established by the NCAA has
opened income opportunities for
players. Now athletes are having to
make sponsorship decisions at a
much younger age and have less time
to consider and develop their brand
before it hits the national stage.
THEIR PATH TO THE NEXT LEVEL OF
THEIR SPORT HAS ALSO CHANGED.
YOUNG ATHLETES HAVE NEVER FACED MORE CHALLENGES OR HAD MORE OPPORTUNITIES
WHO CURRENTLY PROVIDES MEDIA SUPPORT?
Many students have
their media efforts
social media posts)
supported by parents
and family members.
Some parents seek
companies that provide
or edit game footage or
offer enhanced access
News outlets, sports
blogs, and other
sports media assets
often cover the
key athletes and
Many Coaches and
provide stats, photos,
videos, and even post
player info to the school
program’s social media
Challenge: Parents require
formal media support.
product is not worth cost.
Challenge: Players have little
control over message.
Challenge: Staff is overworked
and lacks resources.
AN EXAMPLE OF THE NEED FOR MEDIA SUPPORT
WE EVALUATED EVERY NCS TEAM THAT MADE IT INTO THE 2022 FOOTBALL PLAYOFFS.
HERE’S WHAT WE FOUND BASED SOLELY ON TWITTER ACTIVITY AND VIDEO UTILIZATION:
• 44.2% DO NOT HAVE A
FOOTBALL-SPECIFIC TWITTER ACCOUNT.
• 75% DO NOT UTILIZE IN-HOUSE VIDEO
FOR THE PROMOTION OF FOOTBALL STARS.
• 21% HAVE A FOOTBALL-SPECIFIC TWITTER
ACCOUNT, POST REGULARLY, AND USE VIDEO.
THESE STATISTICS ARE BASED ON FOOTBALL
PROGRAMS THAT MADE IT INTO THIS YEAR’S
MEDIA CONDITIONS ARE LIKELY FAR WORSE
FOR THE PROGRAMS THAT DID NOT.
- THE MISSION OF
ACCOLADE SPORTS MEDIA
“Deliver no-cost broadcast-quality
marketing assets to youth and collegiate
athletic stars in order to support their
path to championship and prosperity.”
WHO WE ARE
Accolade Sports Media (ASM)
provides players and families with
photography, video, marketing
support, and training that
prepares young athletic stars for
their futures in the ever-changing
world of sports.
ASM’s staff facilitates relationships
between media contractors,
marketing professionals, sponsors,
and other sources of financing to
create and subsidize world-class
marketing for athletes and
A NEW TYPE OF
THE AGENCY THAT GIVES PLAYERS AGENCY
If parents and players aren’t paying for our support,
Here are the primary ways
ASM subsidizes media projects:
● Direct and Corporate Sponsorships.
● Angel Investment.
● Media Contracts with Athletic Institutions and
● Fundraising / Crowdfunding.
● Public Funding / Grants (in-development).
WHO WE SERVE
We offer media solutions
and build relationships
that will last into and
We provide white-labeled,
hybrid, and outsourced
media support for
high school ADs.
We ally with and
manage the media and
marketing needs of
private leagues at-cost.
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