YouTube's algorithm is a complex system that determines which videos are recommended to viewers based on a variety of factors, including engagement, relevance, and quality. Understanding how the algorithm works is key to optimizing your videos for search and increasing their visibility on the platform. Effective YouTube SEO involves optimizing your video titles, descriptions, tags, and metadata to help the algorithm better understand the content of your video and match it with relevant search queries.
However, YouTube's algorithm is not without its challenges, including the need to avoid dangerous or inappropriate content that can lead to demonetization or brand safety concerns. It's important to create high-quality, engaging content that meets YouTube's community guidelines and appeals to your target audience, while also ensuring that your content is safe for all viewers.
By staying up-to-date with the latest trends and best practices in YouTube SEO, and taking steps to ensure the safety and appropriateness of your content, you can effectively navigate the platform's algorithm and achieve success on one of the world's largest and most influential social media platforms.
2. About
Maxma Hasibul Hasan
Maxma Hasibul Hasan is an experienced SEO expert, Cyber
Security Specialist, and founder of successful ventures, with
a proven track record of completing over 2000+ projects as
a freelancer and training numerous students both online
and offline.
Professional SEO Trainer and Cyber Security Expert
78%
All of my students are now working for
different different company and organizations
and also working as a freelancer as a part
time.
Student Success
3. Table Of Content
Slide 04
1. Youtube Market
2. YouTube's Algorithm
3. YouTube SEO
Slide 05
1. YouTube user, revenue, trends.
2. YouTube content popularity.
3. YouTube monetization.
Slide 15
1. History and update
2. Current Algorithm
3. How to take its advantage
Slide 12
1. Keyword Research
2. Video Optimization
3. Tags
Slide 18
Do live practice on the live
market to test your knowledge
and skills.
Slide 25
1 2 3
4 5 6
YouTube SEO
Introduction Market Info YouTube Algorithm
Practical
Thanks Note
4. Introduction
YouTube
Youtube Market
The YouTube market is a rapidly growing
industry driven by the increasing popularity of
video content and the platform's massive user
base.
YouTube SEO
YouTube SEO involves optimizing your video
content and channel to rank higher in YouTube
search results, gain more visibility, and drive
more traffic and engagement to your channel.
01 03
02
YouTube's Algorithm
YouTube's algorithm is a complex system that
determines how videos are recommended,
suggested, and ranked on the platform, based
on factors such as watch time, engagement,
and relevance.
15. 2005 – 2011
Optimizing for clicks & views
2015-2016
Optimizing for satisfaction
2012
Optimizing for watch time
YouTube
Algorithm
History and Updates
16. 2016-present
Dangerous content, demonetization,
and brand safety
“
Dangerous content, demonetization,
and brand safety refer to issues related
to controversial or harmful content on
social media platforms, the impact on
advertising revenue and the need for
brands to ensure their ads are placed in
safe and appropriate contexts.
“
➔More info next Slide
Working to update
Still They are
17. How YouTube
Determines the Algorithm
Which ranking signals does YouTube use to decide which videos to
show to people?
Each traffic source is slightly different. But ultimately,
what affects your video’s view count is a mix of:
● personalization (the viewer’s history and
preferences)
● performance (the video’s success)
● external factors (the overall audience or market)
18. Keywords 60%
Performance 40%
Search Algorithm
This algorithm determines which videos to show in
response to a viewer's search query. It takes into account
factors such as the relevance of the video's title,
description, and tags to the search term, as well as the
video's watch time, engagement, and other factors.
19. Recommended
Videos Algorithm
This algorithm determines which videos to show viewers
based on their viewing history, search history, and other
factors. It uses machine learning to make personalized
recommendations, taking into account factors such as the
viewer's watch history, engagement with past videos, and
the popularity of the video.
● Search algorithm: Videos that are often
watched together
● Topically related videos
● Videos the user has watched in the past
20. Home page and
TrendingAlgorithm
Home page and trending algorithm: This
algorithm determines which videos to show
viewers on the YouTube home page and in the
trending section. It takes into account factors
such as the video's watch time, engagement,
and popularity, as well as the viewer's location,
language, and other demographic information.
This algorithm determines which videos to
show viewers in their subscription feed, based
on their subscriptions and their engagement
with past videos.
Subscription feed
Algorithm
It's important to note that the YouTube algorithm is constantly evolving and changing, as YouTube
updates it regularly to improve the viewer experience. As a content creator, it's important to stay up-to-
date with the latest changes and trends in the algorithm in order to optimize your videos and improve
your chances of being seen by viewers.
