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Youtube Channel/ Video SEO, Marketing
and Management
YouTube
Unlock Your YouTube Potential!
About
Maxma Hasibul Hasan
Maxma Hasibul Hasan is an experienced SEO expert, Cyber
Security Specialist, and founder of successful ventures, with
a proven track record of completing over 2000+ projects as
a freelancer and training numerous students both online
and offline.
Professional SEO Trainer and Cyber Security Expert
78%
All of my students are now working for
different different company and organizations
and also working as a freelancer as a part
time.
Student Success
Table Of Content
Slide 04
1. Youtube Market
2. YouTube's Algorithm
3. YouTube SEO
Slide 05
1. YouTube user, revenue, trends.
2. YouTube content popularity.
3. YouTube monetization.
Slide 15
1. History and update
2. Current Algorithm
3. How to take its advantage
Slide 12
1. Keyword Research
2. Video Optimization
3. Tags
Slide 18
Do live practice on the live
market to test your knowledge
and skills.
Slide 25
1 2 3
4 5 6
YouTube SEO
Introduction Market Info YouTube Algorithm
Practical
Thanks Note
Introduction
YouTube
Youtube Market
The YouTube market is a rapidly growing
industry driven by the increasing popularity of
video content and the platform's massive user
base.
YouTube SEO
YouTube SEO involves optimizing your video
content and channel to rank higher in YouTube
search results, gain more visibility, and drive
more traffic and engagement to your channel.
01 03
02
YouTube's Algorithm
YouTube's algorithm is a complex system that
determines how videos are recommended,
suggested, and ranked on the platform, based
on factors such as watch time, engagement,
and relevance.
YouTube
Market Info
Total Market Overview
2@2E
all data are taken from Meltwater
2005 – 2011
Optimizing for clicks & views
2015-2016
Optimizing for satisfaction
2012
Optimizing for watch time
YouTube
Algorithm
History and Updates
2016-present
Dangerous content, demonetization,
and brand safety
“
Dangerous content, demonetization,
and brand safety refer to issues related
to controversial or harmful content on
social media platforms, the impact on
advertising revenue and the need for
brands to ensure their ads are placed in
safe and appropriate contexts.
“
➔More info next Slide
Working to update
Still They are
How YouTube
Determines the Algorithm
Which ranking signals does YouTube use to decide which videos to
show to people?
Each traffic source is slightly different. But ultimately,
what affects your video’s view count is a mix of:
● personalization (the viewer’s history and
preferences)
● performance (the video’s success)
● external factors (the overall audience or market)
Keywords 60%
Performance 40%
Search Algorithm
This algorithm determines which videos to show in
response to a viewer's search query. It takes into account
factors such as the relevance of the video's title,
description, and tags to the search term, as well as the
video's watch time, engagement, and other factors.
Recommended
Videos Algorithm
This algorithm determines which videos to show viewers
based on their viewing history, search history, and other
factors. It uses machine learning to make personalized
recommendations, taking into account factors such as the
viewer's watch history, engagement with past videos, and
the popularity of the video.
● Search algorithm: Videos that are often
watched together
● Topically related videos
● Videos the user has watched in the past
Home page and
TrendingAlgorithm
Home page and trending algorithm: This
algorithm determines which videos to show
viewers on the YouTube home page and in the
trending section. It takes into account factors
such as the video's watch time, engagement,
and popularity, as well as the viewer's location,
language, and other demographic information.
This algorithm determines which videos to
show viewers in their subscription feed, based
on their subscriptions and their engagement
with past videos.
Subscription feed
Algorithm
It's important to note that the YouTube algorithm is constantly evolving and changing, as YouTube
updates it regularly to improve the viewer experience. As a content creator, it's important to stay up-to-
date with the latest changes and trends in the algorithm in order to optimize your videos and improve
your chances of being seen by viewers.
Thank You
And See You Next Class

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Complete Youtube SEO Basic To Advance Day 1.pptx

  • 1. COVERED Youtube Channel/ Video SEO, Marketing and Management YouTube Unlock Your YouTube Potential!
  • 2. About Maxma Hasibul Hasan Maxma Hasibul Hasan is an experienced SEO expert, Cyber Security Specialist, and founder of successful ventures, with a proven track record of completing over 2000+ projects as a freelancer and training numerous students both online and offline. Professional SEO Trainer and Cyber Security Expert 78% All of my students are now working for different different company and organizations and also working as a freelancer as a part time. Student Success
  • 3. Table Of Content Slide 04 1. Youtube Market 2. YouTube's Algorithm 3. YouTube SEO Slide 05 1. YouTube user, revenue, trends. 2. YouTube content popularity. 3. YouTube monetization. Slide 15 1. History and update 2. Current Algorithm 3. How to take its advantage Slide 12 1. Keyword Research 2. Video Optimization 3. Tags Slide 18 Do live practice on the live market to test your knowledge and skills. Slide 25 1 2 3 4 5 6 YouTube SEO Introduction Market Info YouTube Algorithm Practical Thanks Note
  • 4. Introduction YouTube Youtube Market The YouTube market is a rapidly growing industry driven by the increasing popularity of video content and the platform's massive user base. YouTube SEO YouTube SEO involves optimizing your video content and channel to rank higher in YouTube search results, gain more visibility, and drive more traffic and engagement to your channel. 01 03 02 YouTube's Algorithm YouTube's algorithm is a complex system that determines how videos are recommended, suggested, and ranked on the platform, based on factors such as watch time, engagement, and relevance.
  • 5. YouTube Market Info Total Market Overview 2@2E all data are taken from Meltwater
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 2005 – 2011 Optimizing for clicks & views 2015-2016 Optimizing for satisfaction 2012 Optimizing for watch time YouTube Algorithm History and Updates
  • 16. 2016-present Dangerous content, demonetization, and brand safety “ Dangerous content, demonetization, and brand safety refer to issues related to controversial or harmful content on social media platforms, the impact on advertising revenue and the need for brands to ensure their ads are placed in safe and appropriate contexts. “ ➔More info next Slide Working to update Still They are
  • 17. How YouTube Determines the Algorithm Which ranking signals does YouTube use to decide which videos to show to people? Each traffic source is slightly different. But ultimately, what affects your video’s view count is a mix of: ● personalization (the viewer’s history and preferences) ● performance (the video’s success) ● external factors (the overall audience or market)
  • 18. Keywords 60% Performance 40% Search Algorithm This algorithm determines which videos to show in response to a viewer's search query. It takes into account factors such as the relevance of the video's title, description, and tags to the search term, as well as the video's watch time, engagement, and other factors.
  • 19. Recommended Videos Algorithm This algorithm determines which videos to show viewers based on their viewing history, search history, and other factors. It uses machine learning to make personalized recommendations, taking into account factors such as the viewer's watch history, engagement with past videos, and the popularity of the video. ● Search algorithm: Videos that are often watched together ● Topically related videos ● Videos the user has watched in the past
  • 20. Home page and TrendingAlgorithm Home page and trending algorithm: This algorithm determines which videos to show viewers on the YouTube home page and in the trending section. It takes into account factors such as the video's watch time, engagement, and popularity, as well as the viewer's location, language, and other demographic information. This algorithm determines which videos to show viewers in their subscription feed, based on their subscriptions and their engagement with past videos. Subscription feed Algorithm It's important to note that the YouTube algorithm is constantly evolving and changing, as YouTube updates it regularly to improve the viewer experience. As a content creator, it's important to stay up-to- date with the latest changes and trends in the algorithm in order to optimize your videos and improve your chances of being seen by viewers.
  • 21. Thank You And See You Next Class