A presentation Slide about Airtel Bangladesh limited

1. Welcome to our
Presentation
Presentation Topic: Airtel Bangladesh
Limited

2. Airtel
Bangladesh Limited.
The Airtel brand in Bangladesh was formerly owned by Airtel Bangladesh
Ltd. which was previously known as Warid Telecom which was
a GSM and 3G based mobile operator. Warid was the sixth mobile
operator to enter the Bangladesh market and originally launched
commercial operations under the brand name 'Warid' on May 10, 2007.
In 2010, Bharti Airtel bought out majority share of the company. Airtel
provides both post-paid and pre-paid connection plans

5. Market product focus
• Objective.
• Target customer.
• Challenges.
• Numbers of competitors.
• Point of difference.

6. Objective
• Provide easy access to
telephone.
• Introduce a new system of
communication.
• Provide different range of
services to the customers.
• Fulfill the customers
satisfaction.

7. Target Customer

8. Challenges

9. Competitors

10. Difference

11. PEST Analysis

12. Political Factor
• Tax policy.
• Employment Laws.
• Trade Restriction.
• Political Stability.

13. Economic Factor
• Exchange Rate.
• Inflation Rate.
• Consumer Psychology.

14. Social Factor
• Population Growth Rate.
• Age Distribution.
• Career Attitudes.
• Emphasis On Safety.

15. Technology Factor

16. SWOT Analysis

17. Strengths
• Superior product quality for customers
• Better customer relationship than competitors
• Extra features and services
• Committed and efficient staff
• Products innovations ongoing
• Good reputation among customers
• Good packages according to the target market
• Low price as compared to quality provided

18. Weakness
• Less time in market as compared to
major competitors
• Less coverage as compared to major
competitors
• Less experienced employees than
competitors

19. Opportunities
• A developing market
• Could develop new products
• Extension to overseas
• Decline of major competitors
• Technologically better
environment

20. Threats
• Emerging companies in
market
• Unstable political conditions
• High public expectations
• Low prices of competing
brands
• Substitute options

21. Marketing Mix

22. Product
• Prepaid
• Postpaid
• Internet Modem

23. Price
• SIM Price
• Call rate
• Internet
• SMS
• MMS

24. Place

25. Promotion
• TVC
• E-Mail
• Facebook
• YouTube
• Bill-Board
• Banner
• Personal Call
• SMS

26. Four Targeting Approaches
• Undifferentiated marketing
• Differentiated marketing

27. Undifferentiated/Mass