Company Info of Asian Paints.

2. Harshith Krishna Rathi
BBA-1st semester
Roll No-13406049

3. CONTENTS
Company profile
Company history
Key people
Vision statement
Marketing strategies
Products
Places of operations
Competitors
SWOT analysis
(strength,weakness,oppurtunities
& threats)
• Awards and recognition
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Name
Type
Industry
Founded
Headquarters
Key people
Work force
Web site
Group turnover
Asian Paints
Public
Chemicals & paints
February 1st 1942
Mumbai , India
K.B.S. Anand (MD;CEO)
4937(2012)
asianpaints.com
Rs. 64 billion

5. February -1-1942
Champaklal H.Choksi , Chimanlal N.Choksi , Suryakant
C.Dani and Arvind R.Vakil get together to manufacture
paint in garage on Forus road,Bombay.they name their
company “The Asian Oil & Paint Company”.
1945
•Incorporated
•Asian paints touches turnover of Rs3,50,000 with an
innovative marketing strategy “to reach consumers in
the utmost corners of the country with small packs”.

6. 1954
•Gattu,the ,mischevious kid-the mascot of
Asian paints was born.
1967
•The name of the company changed to Asian paints
(India) private ltd.
•Asian paints became the 10th largest paint company in
the world.
1973
Asian paints became a public limited company.
2002
Comes out to be the market leader of Indian decorative
paints with market share of 44%

7. KBS Anand
MD&CEO
Ashwin Choksi
Ashwin Dani
Non-executive
chairman
Non-executive vice
chairman
Abhay Vakil
Director

8. Amar Vakil
Ina Dani
Dipankar Basu
Mahendra Shah
Deepak Satwalekar
Rajendra Shah
Dr.S.Sivaram
S.Ramadorai
MK.Sharma

9. VISION & MISSION

11. Marketing strategies
1.The company is using different techniques such
as campaigns , sales promotion , personal
selling , direct marketing & public relation to
increase sales.
2.Their particular campaign “Mera waala blue”
& “Har ghar kuch kehta hai” and more recently
the “Mr.shenoy campaign” are being liked by
the customers.
3.Online marketing for urban customers.

13. Segments
Chemicals
Paints
Decorative
paints
Industrial
Paints
Pathetic
Anhydride
Pentaerythritol

14. Royale
Royale
play
Premium
emulsion
Apex Ultima
Apex Exterior Emulsion
Tractor
Emulsion
Apex Duracast
Distemper
Ace Emulsion

15. WOOD FINISHES
METAL FINISHES
WATERPROOFING
All the
products are
available in
various size
and price
variants

16. •First in the world painting service from a paint manufacturer.
•Provides budgeting , information on paints , shade selection.
•Doing a professional painting job within scheduled timee with
trained painters.
•For large painting needs AP provides personal selling and
services like shade selection sample patch application ,
coordination and special rates.
•Visit the website www.asianpaints.com for all you need to
know on paints.
•For assistance call 1800-209-5678.
•You may SMS “Paint” to 8888 for queries.

18. Bhandup ,
Maharashtra
Sriperumbudur ,
Tamil Nadu
Kasna ,
Uttar Pradesh
Rohtak ,
Haryana

19. Singapore
Barbados
Trinidad
Bahrain
Jamaica

23. SWOT analysis
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STRENGTH

Market leaders with 55% market shares.

Strong in inventory control.
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The pricing strategy is oriented to middle
and lower end consumers.
Widest product range in terms of products,
shades, pack sizes.
Comprehensive nation wide coverage of
the market.
Brand name with 68 year experience.

24.  Seasonal demand.
 Innovation in developing new product is
inadequate.
 Weakness on the technology front in
industrial paints.
In industrial paints, AP has only a 15%
market share.

25. OPPORTUNITIES:
Acquiring/ increasing market share in
Industrial paint sector.
 Competitors have gone in for hi-technology
compare to AP.
 The automobile industry accounted for 50%
of the industrial markets.
THREATS:
Domination of few foreign companies.
Competition is catching up fast, hi-tech
facilities gives abundant choices.

26. Asian Paints is included in “forbes magazine’s –
Asia’s fab 50 list of companies” since 2011 and is still
there in the list.
It was ranked 13th amongst top paint companies in
the world by “coatings world-top companies report
2013”.
Awarded the sword of honour by the British safety
council for all the paint olants in India

27. The Asset - one of Asia's leading financial magazine
ranked Asian Paints amongst the leading Indian
companies in Corporate Governance in 2002 and 2005.
 Received the Ernst & Young "Entrepreneur of the
Year -Manufacturing" award in 2003
In 2009 micro site AsianPaints.com has won the
‘outstanding website’ award in the consumer goods
category at theInternet Advertising Competition
Awards .