this is the new business project plan

1. Your health our priority BITASTA BHADRA
GAURI BHARGAVA
HARSHIT SHARMA
SHIKHA PAUL
VAISHALI KUMAR

2. INTRODUCTION
• AIM- PHARMA@DOOR aims for home delivery of medicines.
• Focusing the people who regularly consume the medicines for their
long term disease.
• We will make it easy and convenient to get medicine from the market.

3. Potential Product
Economic Price + Reminder
for Re-Order Placements
Augmented Product
Safety + Customer
Service + Basic
Medical Assistance
Expected Product
Correct Medicine +
On time Arrival
Actual Product
Medicine
Core Product
Home Delivery
of Medicines
TOTAL PRODUCT
CONCEPT

4. SEGMENTATION & TARGETING
SENIOR CITIZENS
Above 60 years
BUSY WORKING
PEOPLE
(30-60)yrs
HOUSEWIVES
(30-60)yrs
SPAN OF
CONSUMPTION
LONG TERM OCCASSIONALY DAILY/OCCASSIONAL
DOSE HEAVY MILD VARIES
COST HIGH END High End VARIES
SEGMENT SIZE 20% 60% 20%
SPENDING POWER HIGH/MEDIUM HIGH LOW/MEDIUM

5. DELIVERY TIME
FAST
ONERx CHEMISTONLINE
Pharma@Door
less variety More variety
DELIVERY TIME
LOW
MEDPLUS
MEDINDIA
Apollo

6. IMC (Integrated Marketing Communication)
Advertisement
Sales Promotion
Personal selling
Direct Marketing
Public Relation

7. Timeline of CAMPAIGN
2 Months
before launch
--Survey (Old Age
Homes)
--Awareness
Campaign
(Corporates)
-- Social Media
--Video Launch
Launch on 7th
April
“WORLD
HEALTH DAY”
--Inauguration by
Govt. Health
Official
--Free health
check-up
--Free registration
only for this day
--LuckyDraw
Result
6 Months
before
launch
--Billboards
--Posters
--
Promotional
Trailers at
Multiplexes
4 Months before
launch
--Leaflets within
the newspapers
--Ads in Health
Journals
MedIndia, Namah
After 1
Month
--Feedback
--Discounts
--Review
PR
-- Goodwill
-- Database
-- Special
Occasions
CSR Activiites
Stationary Van
Expertise, Free
medicines, Half
Yearly.
Govt. of India
Central
Warehousing
Corp. (supported
by UN)
http://www.cwasor
.nic.in

8. DISTRIBUTION CHANNEL
Conventional System PHARMA@DOOR
MANUFACTURER
DISTRIBUTOR
WHOLESELLERRETAILER
RETAILER
CUSTOMERS
MANUFACTURER
DISTRIBUTOR
CUSTOMERS
V/S

9. DISTRIBUTION TO CUSTOMERS
MOBILE APP
CUSTOMER WEBSITE
PHONE CALLS
DATABASE
Allotted
Delivery
Area

10. Capital Requirement
FINANCIAL ANALYSIS
Fixed Cost
Car (Maruti Omni 2nd hand) 150,000
Bikes (15000*18) 270,000
Salary 240,000
Refrigerator (10,000*12) 120,000
Furniture & Shelves 200,000
Air Condition 35,000
Uniforms 14,000
Total 1,029,000
Total Expenditure Monthly Basis
Purchases 6,900,000
Expenses:
Electricity (Rs.6per unit) (6*3400) 20,400
Fuel Charges 24,000
Packaging 20,000
Rent 135000
Advertising & Promotion Pre launch 220,000
Miscellaneous 40,000
Total 7,359,400
Calculation of Required Purchase
Initial Estimated Sales Rs. 9.2Cr
Total Monthly purchase Rs. 6.9Cr
Single Purchase Order Rs. 69lacs