3. Amway Introduction
Amway is an American multi-level marketing
company that sells health, beauty and home care
The company was founded in 1959 by Jay Van
Andel and Richard DeVos and is based in Ada,
4. Product mix
• The total number of product lines that a company offers to its
• Product mix may be fairly similar or vastly different.
• Helps to have more market share and ultimately increase the
• Limit the risk factor present in product.
6. Product length :-
Product line refers to total no of product sold
within a product line.
Product Width :-
Number of different product lines carried by the
Product Depth :-
Number of version offered of each product.