marketing Product mix of amway

1. DEPARTMENT OF COMMERCE AND MANAGEMENT
MBA UNIT
SHIVAJI UNIVERSITY, KOLHAPUR

2. Name :-harshal dagaji patil
Topic Name :- Product mix of
Amway

3. Amway Introduction
Amway is an American multi-level marketing
company that sells health, beauty and home care
product.
The company was founded in 1959 by Jay Van
Andel and Richard DeVos and is based in Ada,
Michigan.

4. Product mix
• The total number of product lines that a company offers to its
customers.
• Product mix may be fairly similar or vastly different.
• Helps to have more market share and ultimately increase the
companies profit.
• Limit the risk factor present in product.

5. Dimensions of product mix
Product length
Product depth
Product width
Product consistency

6. Product length :-
Product line refers to total no of product sold
within a product line.
Product Width :-
Number of different product lines carried by the
company.
Product Depth :-
Number of version offered of each product.

7. Product Mix
Product line 1
(Nutrition & wellness)
Product line 2
(Home care)
Product line 3
(Beauty)
Positrim low fat
drink mix
Nutrilite Kids
drink
Aristry Attitude
Beds & Bath
Laundry &
apparrel
Cleaning &
kitchen
Light bulbs &
batteries

8. Product Depth
Product line 1
(Nutrilite & wellness)
Nutrilite kids drinks Positrim low fat drink mix
Chocolate
Banana
Mango
Strawberry
Mixed fruit
Chocolate
vanilla
Strawberry

9. Product depth
Product line 2
(Home Care)
Cleaning & kitchen
Laundry &
apparrel
Beds & Bath
Light bulbs &
batteries
Paper towels
Lcook Handle
Floor cleaner
Detergent
Fabric bleach
Bath tissue
Baby wipes
Batteries
Solar light
Flashlight

10. Product depth
Product line 3
Beauty
Artistry Attitude
Lotion
Cleanser
Toner
Cleaner
Toner
Facewash
Lotion
Eyeliner
Whitening cream